The Systems and Workflow Magic Podcast

So many creative entrepreneurs dread sending out weekly emails. Maybe you feel you have nothing to say, maybe you forget, maybe you feel like you’ve already used your best ideas. Today, I am welcoming back Elizabeth McCravy to the podcast, this time to talk about how her automated email system has improved her business and made her email marketing strategy so much easier. Elizabeth is sharing some of her key tips to get started on successfully automating your emails on your own and smoothing out your workflow today. Top reasons to listen to the entire episode:-Get an inside look at Elizabeth McCravy’s automated email strategy, which nurtures her audience for nearly a full year with just 27 emails.-Learn how to build and repurpose your own evergreen nurture sequence without overcomplicating it—perfect for busy creative business owners.-Discover how to balance live emails with automations (plus smart tips on avoiding sending multiple emails at once from different funnels).Want the FULL Blog post with ALL the shownotes? Click HEREResources & Links🎉 Emails needed for a launch (Free PDF) HERE🎉 Want to get 50% OFF of Flodesk? Click HERE🎉 Are you a family photographer and need weekly marketing help? Join the Family Photographers' Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-societyConnect with Dolly DeLong Education💻Website📱Instagram🎥YouTubeConnect with Elizabeth instagram.com/elizabethmccravyelizabethmccravy.com/podcastThanks for joining me on The Systems and Workflow Magic Podcast! If you enjoyed this episode:✅Sign up for weekly reminders to stay updated on all things systems, sops, marketing, and workflows to impact the backend of YOUR business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools🥳Post a screenshot and some of your favorite key takeaways on your IG story, and tag me @dollydelongeducation so I can repost it!🔗affiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & ❤️Evergreen Email Strategy, Automated Email Marketing, Email Marketing Tips for Creatives, ShowIt Website Templates, Email Funnels for Entrepreneurs, Email List Building Tips, Behind the Scenes Marketing, Systems and Workflows, Email Copywriting Strategy

In this episode of the Systems and Workflow Magic Podcast, I'm joined once again by my friend and fellow systems-loving business owner, Kat Schmoyer. Together, we’re diving into all things quarterly planning—specifically, how to approach the next Quarter with intention, strategy, and a whole lot less pressure. Whether you're gearing up for a packed season or you're slowing down to focus on refining your backend, this episode will give you permission and practical tools to finish the year strong without burning out!Top reasons to listen to the entire episode:-Discover Kat’s Four Pillars of Quarterly Planning – Learn how “Time, Money, Dreams, and Dailies” can revolutionize how you approach your business goals.-Stop the Burnout Spiral – Hear Kat and Dolly discuss the importance of realistic planning in busy seasons-Get Inspired to Serve & Sustain – Find out how simply focusing on client care in Q4 can be a powerful business strategy.Full Show Notes Here!Mentioned Resources & Links🎉 Need launching help? Work with me 1:1 here🎉The Bookkeeping Template For Creatives and use code PODCAST for 20% off!🎉 Do you want to join The Family Photographer's Marketing Society? Click HEREConnect with Dolly DeLong Education💻Website📱Instagram🎥YouTubeConnect with Kat🌐 Website📱 Instagram📹 YouTubeThanks for joining me on The Systems and Workflow Magic Podcast! If you enjoyed this episode:✅Sign up for weekly reminders to stay updated on all things systems, SOPS, marketing, and workflows to impact the backend of YOUR business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools🥳Post a screenshot and some of your favorite key takeaways on your IG story, and tag me @dollydelongeducation so I can repost it!🔗 Affiliate links included, which means I might make a little money when you click. I only recommend people, products, & programs I use & ❤️Quarterly Planning for Creative Business Owners, Q4 Business Strategy, End-of-Year Planning, Strategic Goal Setting, Time Management, Kat Schmoyer, Systems and Workflow Magic, Small Business Planning, Planning for Busy Seasons, Client Experience Strategy, Trello for Creatives

In this REPLAY solo episode, I'm diving into four big reasons why contracts are essential for every creative business owner. Whether you're just starting out or you've been in business for a while, having contracts in place isn't just a nice-to-have—it’s a must-listen! The Legal Paige Contract ShopShop Now at The Legal Paige Contract Shop >>Top reasons to listen to the entire episode:1- Learn how contracts protect both you and your clients—yes, even for complimentary sessions.2- Hear how having a contract instantly elevates the professionalism of your brand.3- Get practical, non-intimidating steps to start using contracts (even if you’re not ready to hire a lawyer).Full Show Notes Here!Mentioned Resources & Links🎉 Want a contract for the BACKEND of your business? Check out The Legal Paige's Contract Shop here🎉The Bookkeeping Template For Creatives and use code PODCAST for 20% off!🎉 Do you want to join The Family Photographer's Marketing Society? Click HEREConnect with Dolly DeLong Education💻Website📱Instagram🎥YouTubeThanks for joining me on The Systems and Workflow Magic Podcast! If you enjoyed this episode:✅Sign up for weekly reminders to stay updated on all things systems, SOPS, marketing, and workflows to impact the backend of YOUR business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools🥳Post a screenshot and some of your favorite key takeaways on your IG story, and tag me @dollydelongeducation so I can repost it!🔗affiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & ❤️Contracts For Creatives, Legal Contracts For Small Business, Business Systems For Creatives, Protect Your Business Legally, Creative Business Tips, Legal Page Contracts, Why You Need Contracts, Client Workflows

In this REPLAY episode, Dolly sits down with her husband, Ty DeLong, for a candid conversation about money, marriage, and what it looked like to pay off over $150K in student loan debt while building a business. You’ll hear how their different financial backgrounds impacted their relationship, how they finally got on the same page about money, and the exact systems Ty used to help them get out of debt. Whether you’re single or married, in debt or thriving, this episode will encourage you to take a closer look at your numbers and build a more sustainable business.Top reasons to listen to the entire episode:Learn how Dolly and Ty tackled six figures of student loan debt as a married couple while Dolly built her business.Understand how Profit First and basic spreadsheets transformed Dolly’s relationship with money.Gain tangible steps and mindset shifts for managing finances as a creative entrepreneur, especially if money feels overwhelming.Full Show NotesClick here to access the full show notesMentioned Resources & LinksThe Bookkeeping Template For Creatives and use code PODCAST for 20% off! Do you want to join The Family Photographer's Marketing Society? Click HEREEpisode 20: https://systemsandworkflowmagic.com/how-to-pay-yourself-as-a-creative-business-owner/Connect with Dolly DeLong EducationWebsiteInstagramYouTubeThanks for joining me on The Systems and Workflow Magic Podcast! If you enjoyed this episode:Sign up for weekly reminders to stay updated on all things systems, SOPS, marketing, and workflows to impact the backend of YOUR business! You can snag freebies here: https://systemsandworkflowmagic.com/business-toolsPost a screenshot and some of your favorite key takeaways on your IG story, and tag me @dollydelongeducation so I can repost it!affiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & Money Mindset for Creatives, Paying Off Student Loans, Financial Tips For Married Entrepreneurs, Budgeting Tips, Profit First for Creatives, Creative Business Finances, Systems for Small Business Owners, How to Name Every Dollar, Bookkeeping Tips for Creatives, Financial Clarity in Marriage

Are you ready to gain clarity and confidence in your business finances? Maybe you peek at your numbers every couple of months, but let’s be honest, that just isn’t good for your business, and it is probably adding to the intimidation and overwhelm of the task. In this episode, Shanna Skidmore, of Skidmore Consulting, shares how she crafted her experience as a Fortune 100 Financial Advisor and is now helping entrepreneurs and her students build a profitable business they are comfortable and aligned with. If you are ready to set up a “money date” that will help make managing money much less stressful, this episode is for you!Top reasons to listen to the entire episode:Learn how to conduct an effective “money date” for your business.Dive into Shanna’s easy-to-follow system to kickstart your financial journey.Be motivated to get comfortable with your finances and get over your fear of peeking at the numbers in your business.Full Show Notes Here!Mentioned Resources & Links🎉 Need launching help? Work with me 1:1 here🎉The Bookkeeping Template For Creatives and use code PODCAST for 20% off!🎉 Do you want to join The Family Photographer's Marketing Society? Click HEREConnect with Dolly DeLong Education💻Website📱Instagram🎥YouTubeConnect with Shanna WebsiteConsider the Wildflowers PodcastThanks for joining me on The Systems and Workflow Magic Podcast! If you enjoyed this episode:✅Sign up for weekly reminders to stay updated on all things systems, SOPS, marketing, and workflows to impact the backend of YOUR business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools🥳Post a screenshot and some of your favorite key takeaways on your IG story, and tag me @dollydelongeducation so I can repost it!🔗affiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & ❤️Financial Tips For Small Business Owners, How To Set A Budget, Financial Tips, Budgeting Tips

If you’re thinking about hosting a summit to grow your audience or launch your next offer, this episode is packed with strategies that are still incredibly relevant for 2025. Krista Miller breaks down the exact trends and systems you need to create a high-converting virtual summit that actually works in today's online space.Top reasons to listen to the entire episode:Hear why you should host your own summitLearn how to set your summit apart by having unique messagingFind out how crafting the perfect pitch can help bring in people who are new to summitsLearn the benefits of launching an offer in your summitFull Show Notes Here!Resources & Links🎉 Need launching help? Work with me 1:1 here🎉 Emails needed for a launch (Free PDF) HERE🎉 The Lead Magnet Master Idea List (HERE) 🎉 Are you a family photographer and need weekly marketing help? Join the Family Photographers' Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-societyConnect with Dolly DeLong Education💻Website📱Instagram🎥YouTubeConnect with Krista MillerWebsite: https://www.summitinabox.co/Instagram: https://www.instagram.com/summitinabox/Krista's summit challengeThanks for joining me on The Systems and Workflow Magic Podcast! If you enjoyed this episode:✅Sign up for weekly reminders to stay updated on all things systems, SOPS, marketing, and workflows to impact the backend of YOUR business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools🥳Post a screenshot and some of your favorite key takeaways on your IG story, and tag me @dollydelongeducation so I can repost it!🔗affiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & ❤️Online Virtual Summits, How To Grow Your Email List With Online Virtual Summits, Email List Growth

Writing copy for your audience can feel intimidating, especially if you're trying to sell them something. In this episode, I brought on my dear friend, Emily of Emily Writes Well, to share her 3-step system to writing copy that connects and converts. Listen in as she highlights the importance of your words, communication, and connection!✅For the full transcription + blog + all the resources/links mentioned, click HEREMentioned Resources & Links🎉 Need launching help? Work with me 1:1 here🎉 Emails needed for a launch (Free PDF) HERE🎉 Want to get 50% OFF Flodesk? Click HERE🎉 Do you want to join The Family Photographer's Marketing Society? Click HERE🎉Grab the Freebie:The Brand Voice GuideConnect with Dolly DeLong Education💻Website📱Instagram🎥YouTubeConnect with Emily:emilywriteswell.cominstagram.com/emilywriteswellGrab the Freebie:The Brand Voice GuideThanks for joining me on The Systems and Workflow Magic Podcast! If you enjoyed this episode:✅Sign up for weekly reminders to stay updated on all things systems, SOPS, marketing, and workflows to impact the backend of YOUR business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools🥳Post a screenshot and some of your favorite key takeaways on your IG story, and tag me @dollydelongeducation so I can repost it!🔗affiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & ❤️Copywriting tips for small business owners, copywriting tips, writing copy that converts

Are you creating an amazing experience for your clients, but not getting the reviews that reflect it? It's not because your clients aren't enjoying it, it's because you don't have the system set up to pull those reviews.In today's episode, Kate Dye joins us to share how she generates raving client reviews through a simple system! Listen in as she walks us through this workflow, plus she's even sharing a free step-by-step guide to setting up the perfect system for getting raving client reviews.📖 Access FULL episode + transcript + show notes HEREMentioned Resources & Links🎉 Need launching help? Work with me 1:1 here🎉 Emails needed for a launch (Free PDF) HERE🎉 Want to get 50% OFF of Flodesk? Click HERE🎉 Grab Kate's Freebie here:5 Simple Steps to Getting Better Client ReviewsConnect with Dolly DeLong Education💻Website📱Instagram🎥YouTubeConnect with Kate:www.katedyephotography.cominstagram.com/katedyephotoThanks for joining me on The Systems and Workflow Magic Podcast! If you enjoyed this episode:✅Sign up for weekly reminders to stay updated on all things systems, SOPS, marketing, and workflows to impact the backend of YOUR business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools🥳Post a screenshot and some of your favorite key takeaways on your IG story, and tag me @dollydelongeducation so I can repost it!🔗Affiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & ❤️How To Generate Client Reviews, Client Reviews, Client Testimonials To Grow Your Business, Family Photography Business Tips

Are you adding email subscribers to your list pretty regularly, but you're stumped about what exactly to DO with them now that you have them? If that's you, you're not alone. Tune in to hear Liz Wilcox share a simple 3-step approach to converting your new leads into customers with a wicked simple welcome sequence. Get ready to walk away from this episode with tangible tips that will take you less than an hour to implement! Plus, your email list will be primed and ready to buy all of the amazingness you have to share with them. What more could you want?Top reasons to listen to the entire episode:-What to do with new subscribers so they transform into happy customers-Why having a welcome sequence is key to creating raving fans-The 4 things that should be included in every highly converting welcome sequenceWant to see ALL the resources & read the blog that goes with this podcast episode? Click HEREResources & Links🎉 Need launching help? Work with me 1:1 here🎉 Emails needed for a launch (Free PDF) HERE🎉 Want to get 50% OFF of Flodesk? Click HERE🎉 Are you a family photographer and need weekly marketing help? Join the Family Photographer's Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-societyConnect with Dolly DeLong Education💻Website📱Instagram🎥YouTubeConnect with Liz WilcoxWebsite: https://lizwilcox.com/Instagram: https://www.instagram.com/thelizwilcox/Thanks for joining me on The Systems and Workflow Magic Podcast! If you enjoyed this episode:✅Sign up for weekly reminders to stay updated on all things systems, sops, marketing, and workflows to impact the backend of YOUR business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools🥳Post a screenshot and some of your favorite key takeaways on your IG story, and tag me @dollydelongeducation so I can repost it!🔗affiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & ❤️How To Write Out An Email Sequence That Converts, Email Marketing, Liz Wilcox, Email Marketing Tips