The Slick Pivot Sessions


#007 Defected Records - The virtual rave that connected the world

Season 1, Ep. 7

As part of a series of interviews exploring some of the best lockdown pivot examples, we are dissecting the “virtual rave” that connected the world. It was a moment in time where there was mass fear, uncertainty and we were all being told to STAY AT HOME to slow down the spread of COVID 19 virus. 

On March 20th, 2020, Defected Records brought house music directly into houses around the world by hosting a 12 hour Virtual Music Festival. Streaming DJ sets live from an empty The Ministry of Sound nightclub in London across twitter, Facebook and youtube reaching 10m people. Music was just what the world needed on the first Friday night when the world had really changed. People were dancing in their living rooms partying together with their friends via apps and the internet. 

In this Slick Pivot Session, Liz Ward is joined by James Kirkham, Chief Business Officer from Defected Records, who shares an exclusive inside track on this seminal moment in dance music culture. Just how did the Defected Team pivot their business to deliver 12 hours of positivity to millions in just 5 days?


Check out full show notes from this episode with links to resources mentioned here. 



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Copyright 2020 Slick Pivot. All rights reserved. 

More Episodes

Saturday, April 25, 2020

#009 - Matt Healy (Part 2) Feeding the Frontline

Season 1, Ep. 9
In part two of the Slick Pivot Session with Matt Healy, award-winning chef, and restaurateur, we hear how he pivoted his restaurant’s activity during the pandemic and is spreading lots of joy to the frontline NHS staff by delivering his famous Sunday roasts to hospital teams in Leeds whilst they care for corona virus patients.At the time of recording this, Matt’s Go Fund Me page has raised over £10k in contributions, and Matt has served over 1,200 Sunday Roasts to care workers. There is nothing better than a roast dinner right? To hear how Matt is keeping smiles on the faces of some the frontline, tune in.And if you would like to donate and buy a Sunday Roast for a frontline care worker, you can here…. hear Part One of my interview with Matt recorded pre-lockdown where we discuss his career journey from chef, to Masterchef The Professionals to restauranteur, check out episode 008. ---Full show notes from this episode with links to resources mentioned at --- I really enjoyed making these two episodes with Matt. I hope you enjoy listening. If you like what you hear, please subscribe, leave a written review and a star rating on Apple podcasts. These actions help us grow this podcast and keep bringing you amazing guests. Thank you!--- Looking for coaching support on your pivot? visit --- Copyright 2020 Slick Pivot. All rights reserved.