The Slick Pivot Sessions


#006 Lucy Werner. The Story Behind The Hype

Season 1, Ep. 6

Liz Ward speaks to Lucy Werner, PR expert, Founder of The Wern and best-selling author of "Hype Yourself". Lucy shares her personal story of scaling down her PR agency and pivoting the business model to something more suitable to family life. Lucy and her partner, Hadrien now run The Wern from their garden office supporting small business owners to build their brands and get their own publicity.

Lucy’s first book, “Hype Yourself: A nonsense DIY PR toolkit for small businesses” is an amazing guide with practical tips on how to get publicity for your business. Lucy tells us how she wrote the book in a really short space of time, how she made some bold decisions to design her career and why she is prioritising her children right now.

No pivot is ever slick and Lucy shares all here. We talk about resilience, getting clear on your objectives and and why we are all constantly pivoting to design careers that work for us. There are also loads of tips on doing raising your own personal profile and making things happen.

Grab a cuppa and tune in to hear the background story behind Lucy's book and her business journey.



Check out full show notes from this episode with links to resources mentioned here. 



If you like what you hear, drop us a review and a rating on wherever you get your pods. Reviews really help us grow this podcast, reach more people and bring you fantastic guests...


Looking for coaching support on your pivot, visit


Copyright 2020 Slick Pivot. All rights reserved. 

For information regarding your data privacy, visit

More Episodes

Saturday, April 25, 2020

#009 - Matt Healy (Part 2) Feeding the Frontline

Season 1, Ep. 9
In part two of the Slick Pivot Session with Matt Healy, award-winning chef, and restaurateur, we hear how he pivoted his restaurant’s activity during the pandemic and is spreading lots of joy to the frontline NHS staff by delivering his famous Sunday roasts to hospital teams in Leeds whilst they care for corona virus patients.At the time of recording this, Matt’s Go Fund Me page has raised over £10k in contributions, and Matt has served over 1,200 Sunday Roasts to care workers. There is nothing better than a roast dinner right? To hear how Matt is keeping smiles on the faces of some the frontline, tune in.And if you would like to donate and buy a Sunday Roast for a frontline care worker, you can here…. hear Part One of my interview with Matt recorded pre-lockdown where we discuss his career journey from chef, to Masterchef The Professionals to restauranteur, check out episode 008. ---Full show notes from this episode with links to resources mentioned at --- I really enjoyed making these two episodes with Matt. I hope you enjoy listening. If you like what you hear, please subscribe, leave a written review and a star rating on Apple podcasts. These actions help us grow this podcast and keep bringing you amazing guests. Thank you!--- Looking for coaching support on your pivot? visit --- Copyright 2020 Slick Pivot. All rights reserved.