Scandinavian MIND

This Tuesday, the biannual beauty event Stockholm Beauty Week for industry and consumers was held at Berns Hotel in Stockholm. We were there to soak up the latest news and to interview industry insiders. In this episode, we get quick-fire interviews with:Benjamin Liljeblad, product manager at Gilda Liljeblad, on the brand’s revamp and science-backed formulas.Eylacure founder Petter Sivlér and CEO Ranjith Ravichandran on their innovative bond restoration technologyCarl Helgesson, CEO of consultancy firm Rankona Mazon, who explains why yesterday was the best day for beauty brands to go live on Amazon.

We report from Fashion in Helsinki, one of the most important fashion events in the Nordics. We attended both as collaborators with our Transformation Conference and as reporters at various shows and presentations. In today’s episode:Quick-fire interviews with representatives on EU laws, Marimekko’s new innovation hub, and SPINNOVA’s commercial-scale factory.Finland’s best designers and their runway showsThe lively state of Finnish fashion and its cross-industry collaborationsInterviews held with:Mauro Scalia, Director of Sustainable Businesses at European Apparel and Textile Federation, EURATEX, who did a much-liked keynote at our conferenceSuvi-Elina Enqvist, Head of Innovation Works, Marimekko, on its new innovation hub.Diana Balanescu, Global Brand Director at the innovative fibre company SPINNOVA, who talks about their first commercial-scale factory.Juha Vehmaanperä, last year’s Young Design of the Year, who presented their latest collection in conjunction with our conference.With: Konrad Olsson, Editor-in-Chief & Founder, and Johan Magnusson, Senior Editor.

We list three major themes in the beauty industry pushing developments within science, sustainability, and retail tech. The content in this podcast is a preview of the Beauty Innovation Report which was in part published in the latest issue of Scandinavian MIND. We talk about:How the future of beauty is phygitalInnovative packagingBiotech and studying planktonAnd the latest advances in beauty retail.Sign up for early access to our Beauty Innovation newsletter — the primary source for news and insights on tech, innovation, and sustainability in the beauty industry. Get access here.With: Konrad Olsson, Editor-in-Chief & Founder, and Johan Magnusson, Senior Editor.

We revisit a live talk we hosted at CIFF, Copenhagen International Fashion Fair, earlier this year. In this conversation, Jasmi Bonnén, founder, Nuori, Martin Lyne, co-founder, Woods Copenhagen, and Mats Johansson, founder, L.a Bruket, talk about being a responsible beauty brand in 2023. Talking points are:The latest technical innovations, and how to implement themHow the Nordics is pushing beauty innovationsTaking responsibility for consumers and producersSign up for early access to Beauty Innovation here!Newsletter: https://scandinavianmind.com/newsletterInstagram:https://www.instagram.com/scandinavian.mind/Linkedin:https://www.linkedin.com/company/scandinavian-mindFacebook:https://www.facebook.com/scandinavianmindWith: Konrad Olsson, Editor-in-Chief & Founder, and Johan Magnusson, Senior Editor.

We revisit a live talk we hosted at CIFF, Copenhagen International Fashion Fair, earlier this year. In this conversation, Marika Ollaranta, Business Finland, Olli Kähkönen, Nordic Bioproducts Group, and Jarkko Havas, Spinnova, explore technological breakthroughs in fashion. Talking points are:The potential of new recycling methodsWhy talking about fibres is all the rage for fashion companiesHow Marimekko, adidas, and H&M are investing in new methodsWhat new directives from the EU will mean for the industryLearn more about the Helsinki event later this May here.Newsletter: https://scandinavianmind.com/newsletterInstagram:https://www.instagram.com/scandinavian.mind/Linkedin:https://www.linkedin.com/company/scandinavian-mindFacebook:https://www.facebook.com/scandinavianmindWith: Konrad Olsson, Editor-in-Chief & Founder

We invite our creative director Erik Olofsson Haavikko to break down the content behind issue 4 — our latest printed issue themed around virtual creativity. We talk about:The importance of printed magazines in our increasingly digitised livesInsights and behind the scenes from the two cover stories with creative duo DangHo and Joel HellermarkAnd a special surprise for all our listeners!Order your copy via Papercut now!Newsletter: https://scandinavianmind.com/newsletterInstagram:https://www.instagram.com/scandinavian.mind/Linkedin:https://www.linkedin.com/company/scandinavian-mindFacebook:https://www.facebook.com/scandinavianmindWith: Konrad Olsson, Editor-in-Chief & Co-Founder, Erik Olofsson Haavikko, Creative Director and Co-Founder, and Erik Sedin, Junior Editor.

We call up our design editor Ilenia Martini who is present at Milan Design Week to hear what she’s observed for the past week, and what she’s looking forward to for the weekend. We talk about:Ilenia’s favourites exhibitions and project launches across the cityWhy fashion brands like Nike, Louis Vuitton, and Hermes are still betting on design weeksOur impression of Euroluce, the International Lighting Exhibition.Show notes:The founder of Teenage Engineering opens up to his creative spaceNewsletter: https://scandinavianmind.com/newsletterInstagram:https://www.instagram.com/scandinavian.mind/Linkedin:https://www.linkedin.com/company/scandinavian-mindFacebook:https://www.facebook.com/scandinavianmindWith: Konrad Olsson, Editor-in-Chief & Founder and Ilenia Martini, Editor-At-Large, Design & Communication.

We share a special report from Metaverse Fashion Week, where our fashion editor Oliver Dahle for the second time shares his boots-on-the-ground observations and insights. In this episode, we discuss:Why legacy brands like Hugo Boss, Tommy Hilfiger and Coach are still betting on the metaverseHow this year’s cross-platform experience at Decentraland, Spacial, and Over enhanced last year’s version.How phygital has become the new buzzword in digital fashionAnd which up-and-coming designers are doing the most creative stuffShow notes: Is Metaverse Fashion Week here to stay? We returned for its second editionFive industry insiders define the potential of digital fashion brandsNewsletter: https://scandinavianmind.com/newsletterInstagram:https://www.instagram.com/scandinavian.mind/Linkedin:https://www.linkedin.com/company/scandinavian-mindFacebook:https://www.facebook.com/scandinavianmindWith: Konrad Olsson, Editor-in-Chief & Founder, Oliver Dahle, Editor-at-Large, and Erik Sedin, Junior Editor.

We continue to explore the development of AI in creative industries, this time looking at examples of when it is used in ethically questionable ways. Talking points are:Levis’ recent use of "artificial diversity" in their modelsWhat an AI drew up when we asked it to show us CEOsWill the new phenomenon LLMO replace SEO?This is season 5, episode 13 of our weekly podcast show on how technology is transforming the creative industries.Show notes:Levis’ use of artificial diversity.The tool we used to draw CEOs. Roland asks GPT4 to share tips on how to use AI tools going forward.How technology can be used to change social normsJustin Fineberg discusses LLMO.Newsletter: https://scandinavianmind.com/newsletterInstagram:https://www.instagram.com/scandinavian.mind/Linkedin:https://www.linkedin.com/company/scandinavian-mindFacebook:https://www.facebook.com/scandinavianmindWith: Konrad Olsson, Editor-in-Chief & Founder, Roland Philippe Kretzschmar, Editor-at-Large, and Erik Sedin, Junior Editor.