Scandinavian MIND

In this episode, we take cues from our latest insights piece on brand building. We dive deep into the need for a strategic storytelling platform in order to compete in a transformational world. We talk about:How technological and generational shifts have made the dominant marketing funnel redundantHow to overcome the barrier of algorithmsWhy you should treat content formats as core brand resources Plus, we look at best practices from the fashion and tech industries  Hosts:Konrad Olsson, Editor-in-ChiefErik Olofsson Haavikko, Creative director,, —Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. Sign up for our newsletter:www.scandinavianmind.com/newslettersConnect with our agency:www.scandinavianmind.com/agency

We revisit a panel talk from the Transformation Conference in Stockholm, where we discussed our DPP for Fashion Retailers report, published in collaboration with the fashion tech startup Impulso.The Digital Product Passport (DPP) represents retail’s most significant structural and data change since the barcode. In this conversation, we explore how fashion brands and retailers can navigate this disruption, the challenges of data-sharing, and the future of real-time connectivity in retail.We speak with:David Thunmarker, Senior Advisor at ImpulsoNayara Moia, Fashion ResearcherIn this episode, we talk about:Key findings from the DPP for Fashion Retailers Report, including the state of data-sharing and technology adoption today.Why the lack of data in the fashion system is holding the industry back.How brands and retailers can prepare for the EU’s upcoming DPP regulations.Host: Konrad Olsson, Editor-in-Chief, Scandinavian MIND—Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech.Sign up for our newsletter:www.scandinavianmind.com/newslettersConnect with our agency:www.scandinavianmind.com/agency

We revisit a panel talk from Transformation Conference in Stockholm back in August, where we talked to the minds behind Syre, the Swedish innovation startup that aims to create textile recycling on a global scale. Syre has captured the attention of the fashion and sustainability communities with its ambition to create recyclable polyester on a massive scale. Emma and Erik provide a behind-the-scenes look at how this innovation is set to transform the industry.We speak with Emma Stjernlöf, Chief Communications and People Officer at SyreErik Lagerblad, Head of H&M Group Ventures.In this conversation, we talk about:The origins of Syre’s recyclable polyester innovation.The concept of a “gigafactory” and its role in producing sustainable materials at scale.The importance of collaboration between fashion brands, material suppliers, and technology companies.H&M unique involvement and why they are betting so big on SyreHost:Konrad Olsson, Editor-in-Chief, Scandinavian MIND—Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. Sign up for our newsletter:www.scandinavianmind.com/newslettersConnect with our agency:www.scandinavianmind.com/agency

We revisit our latest Transformation Talks and share insights about the role of fashion design in an AI-driven world.We talk about:How technology can elevate the design processHow copyrighted designs become even more valuable in the face of technologyLessons learned from the music industryand take a look at how a Swedish startup is developing “a sustainable Shein”We will hear from:Neil Lewty, Chief Creative Officer, J.LindebergSofia Green, Director of Communications, AmuseOscar Hafvenstein, co-founder and CEO of Co-XAmanda Thorén, CEO and co-founder, BenchaMaria Åkergren, Founder, 3DearSimon Hjelte, CEO and co-founder, NOMS.Host: Konrad Olsson, Editor-in-chief, Scandinavian MIND—Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. Sign up for our newsletter:www.scandinavianmind.com/newslettersConnect with our agency:www.scandinavianmind.com/agency

We speak to the Swedish journalist and lecturer on the rise of second-hand fashion, the promise of rental solutions, and the role of consumerism in sustainability. Anna Blom is an experienced fashion journalist and lecturer passionate about the latest in responsible fashion. She has written for newspapers and fashion magazines like Vogue India and Damernas Värld, has appeared on Swedish television, and lectured at Lund University, Soho House in New York, and MIT Media Lab in Boston.In this episode, we talk about:The role of resale, rental, and circular business models in reducing waste.Is secondhand fashion truly sustainable, or does it drive consumerism?How brands can navigate between genuine sustainable practices and greenwashing.The impact of EU legislation on fashion and its push for transparency and accountability.Host: Konrad Olsson, Editor-in-chief & Founder, Scandinavian MIND—Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. Sign up for our newsletter:www.scandinavianmind.com/newslettersConnect with our agency:www.scandinavianmind.com/agency

We take you behind the scenes of H&M with two key figures shaping the fashion giant’s future: Jörgen Andersson, Creative Director, and Linn af Klint Kansmark, Head of Circular Business Models.In this exclusive interview, we explore Jörgen’s career at H&M, his learnings from working outside of the company, and why he decided to return to the brand two years goWe also talk about The recent relaunch of the H&M brand and how they aim to stay relevant in today’s fashion landscape.The rise of secondhand as a core business initiative, including the 20th-anniversary release of pre-loved designer collaborationsThe need for data in the fashion ecosystem, their take on upcoming EU regulations and how to tackle themHost:Konrad Olsson, Editor-in-Chief, Scandinavian MIND—Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. Sign up for our newsletter:www.scandinavianmind.com/newslettersConnect with our agency:www.scandinavianmind.com/agency

This is the fifth and final episode in our conversation series in collaboration with textile innovations company OnceMore.We are speaking with:Annette Tenstam, Strategy Lead Circularity & Environmental Sustainability, LindexTina Lemke, Marketing Manager, OnceMore. In this episode, we talk about:Key lessons Lindex has learned from implementing circular practicesHow a collaboration with OnceMore has shaped Lindex's approach to sourcing and material innovationThe shift from a top-down to a bottom-up approach in driving sustainable change Advice for other fashion brands on scaling sustainable practicesHost: Konrad Olsson, Editor-in-chief and Founder of Scandinavian MIND. —Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. Sign up for our newsletter:www.scandinavianmind.com/newslettersConnect with our agency:www.scandinavianmind.com/agency

We are revisiting a panel discussion from the Transformation Conference in Copenhagen earlier this year, discussing how the Nordic fashion system can work together. We will hear from:Marie Busck, Chief Sustainability Officer, Danish Fashion & TextileHeidi Svane, Head of Digital, Lifestyle & Design ClusterIn this episode, we talk about:The new Danish action plan for textiles and its role in supporting industry transformation.The importance of system-wide collaboration to drive sustainable change in fashion.Securing financial and political support to back innovation and green public procurement.How Nordic fashion brands use transparency to build trust and win customersHost:Konrad Olsson, Editor-in-chief and Founder, Scandinavian MIND. —Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. Sign up for our newsletter:www.scandinavianmind.com/newslettersConnect with our agency:www.scandinavianmind.com/agency