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Fredrik Ekström on The New Sustainable Consumer Report

Season 1, Ep. 5

We sit down with our editor-at-large Fredrik Ekström and discuss our latest report ”The New Sustainable Consumer — and her search for truth” which Fredrik is the author of.


Hosted by Konrad Olsson.


Scandinavian MIND is a platform covering the intersection of lifestyle & technology. Sign up for our newsletter on www.scandinavianmind.com



More Episodes

6/23/2021

Karinna Nobbs and Marjorie Hernandez (The Dematerialised) on digital fashion

Karinna Nobbs and Marjorie Hernandez are founders of The Dematerialised. A new marketplace for digital fashion, or as they call themselves a market space. They are pioneering the world of digital style, authenticated by blockchain technology.In this conversation, Karinna and Marjorie talks about:— Computer-generated representation of an accessory or a garment— The common misconception that digital fashion is solely digital— Dematerialising a very physical industry.— The amazing possibilities of NFTS when one finally understands them.— Reaching out to fashionistas, gamers, and the crypto community at the same time.— How the internet will the metaverse, not necessarily connected to —gaming— Why good innovation has to be either beautiful or invisible.— If you buy a digital good, you want to actually own it.— Every piece on the dematerialised market space should be an NFT to stay unique.— How NFTs can help brands and business to build communities.— How experiencing the ”NFT high” only works when you first purchase something.— NFTs will do good for content creators, much like social media has.— Why the Dematerialised designers will be around 13 years old.The Scandinavian Mind podcast a bi-weekly show, about the intersection of lifestyle and technology.Every Wednesday, we publish an in-depth interview with an innovator from the worlds of design, fashion, beauty, mobility or tech.And every Friday, we publish a panel talk or other behind the scenes content from the world of Scandinavian MIND.Don’t forget to sign up to our newsletter, to stay updated on the latest news and learn about upcoming talks and Clubhouse sessions.Visit ScandinavianMIND.com/Newsletter
6/9/2021

Lotta Kopra (Spinnova) on innovating textiles  

Season 1, Ep. 38
Lotta Kopra is Chief Commercial Officer at Spinnova, a Finnish innovation company that creates sustainable textile fibre out of wood and waste,using zero hazardous chemicals and 99% less water than cotton.When Lotta joined Spinnova in 2019, the company had a tech innovation but no commercial product. Now Spinnova is working with brands such as H&M Group, Bestseller,Marimekko, and most recently, Adidas.In this conversation, Lotta talks about:How imitating spiders spinning their webs was the birth of Spinnova.How the consumer sentiment is leaning towards sustainability, but the purchase pattern still shows that people buy fast fashion.How younger generations are ready to pay more for sustainable fashion.How the industry needs to take responsibilityof a problem it’s created.How the Spinnova material differs from cotton in price, quality, and sustainability.Their goal of producing 1 million tonnes of textile fibre this decade, meaning 4% of the global cotton production.The Scandinavian Mind podcast a bi-weekly show, about the intersection of lifestyle and technology.Every Wednesday, we publish an in-depth interview with an innovator from the worlds of design, fashion, beauty, mobility or tech.And every Friday, we publish a panel talk or other behind the scenes content from the world of Scandinavian MIND.Don’t forget to sign up to our newsletter, to stay updated on the latest news and learn about upcoming talks and events.Visit scandinavianmind.com/newsletter