Scandinavian MIND


Can fashion solve overproduction?

Today we discuss the environmental and social effects of overproduction in the fashion industry, and try to look ahead with optimism. We discuss:

  • Why overproduction occurs in the first place, and how it affects the Sell Through Rate at retailers.
  • Why is it so hard to get the data? We unwrap the extensive 2022 Fashion Transparency Index report.
  • The new market for discarded textiles, with oil refinery-type services in India and beyond.
  • The need for recycling innovations, and our recent visit to Renewcell’s new factory.
  • And our favourite initiatives from digital and physical fashion that could turn the negative trend around.

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With: Konrad Olsson, Editor-in-Chief & Founder, Megha Prakash, Editorial Assistant, and Erik Sedin, Junior Editor.

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