Ripple Effect

Wharton’s Annie Wilson explains how the Olympics and the Super Bowl, which happened at the same time this year, are a boon for brands that know how to capitalize on the moment.

Wharton marketing professor Pinar Yildirim explores what research reveals about modern romance, dating apps, and long-term relationship success in an era of digital connection.

As AI-generated content becomes increasingly sophisticated and more indistinguishable from authentic work, how should brands deploy these tools ethically and differentiate themselves in a market where everyone has access to the same technology? Wharton marketing professor Americus Reed breaks down the current landscape, from early AI adoption to emerging best practices.

Wharton real estate and finance professor Benjamin Keys explains why the problems plaguing the residential and commercial real estate markets are likely to persist in 2026.

Wharton management professor Mike Useem explains how leadership has evolved in recent years and how leaders can better handle economic uncertainty, social change, and innovation.

Wharton professor Katy Milkman explores the psychology behind goal-setting, why we fail, and the research-backed strategies that can help sustain new habits. She also discusses how businesses can leverage resolution mindsets.

In this special episode, listen to curated excerpts from this year’s Ripple Effect podcast, where Wharton professors discuss a range of trending business topics.

Wharton’s Ethan Mollick is part of a research team determining the outer limits of what AI will do when prompted, including whether it will hurl insults or help with illegal activity. This episode is part of the “Research Roundup” series.