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Ripple Effect

Wharton faculty break down the “why” behind their research and what it means to you.


Latest episode

  • Olympic Games Advertising | Annie Wilson

    15:02|
    Wharton’s Annie Wilson explains how the Olympics and the Super Bowl, which happened at the same time this year, are a boon for brands that know how to capitalize on the moment.

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  • Future of Finance | Joao Gomes and Itay Goldstein

    17:12|
    Joao Gomes, senior vice dean at Wharton, joins Itay Goldstein, chairperson of the Finance Department, to discuss key takeaways from the 2026 Future of Finance Forum, an event that convened academics, policymakers, and industry leaders to discuss digital assets, central banking, the U.S. federal debt, artificial intelligence, geopolitics, and private markets.
  • Psychology of Love and Relationships in the Digital Age | Pinar Yildirim

    14:40|
    Wharton marketing professor Pinar Yildirim explores what research reveals about modern romance, dating apps, and long-term relationship success in an era of digital connection.
  • How Should Brands Use AI? | Americus Reed

    16:16|
    As AI-generated content becomes increasingly sophisticated and more indistinguishable from authentic work, how should brands deploy these tools ethically and differentiate themselves in a market where everyone has access to the same technology? Wharton marketing professor Americus Reed breaks down the current landscape, from early AI adoption to emerging best practices.
  • Real Estate and Housing Market Outlook | Benjamin Keys

    19:39|
    Wharton real estate and finance professor Benjamin Keys explains why the problems plaguing the residential and commercial real estate markets are likely to persist in 2026.
  • The State of Leadership in Uncertain Times | Mike Useem

    18:48|
    Wharton management professor Mike Useem explains how leadership has evolved in recent years and how leaders can better handle economic uncertainty, social change, and innovation.
  • The Psychology of New Year's Resolutions | Katy Milkman

    17:04|
    Wharton professor Katy Milkman explores the psychology behind goal-setting, why we fail, and the research-backed strategies that can help sustain new habits. She also discusses how businesses can leverage resolution mindsets.