Ripple Effect

Consumers are still spending, but their priorities are changing.Barbara Kahn, Patty and Jay H. Baker Professor of Marketing at the Wharton School of the University of Pennsylvania, explains why retail sales remain resilient despite inflation and economic uncertainty.She explores the growing demand for value, wellness, and memorable experiences, the challenges facing aspirational luxury brands, and the uneven performance of shopping malls. Kahn also discusses how retailers can respond to changing consumer behavior while managing inventory, debt, costs, and expansion.

What do successful retailers do when the strategies that once fueled their growth stop working?Wharton Professor Marshall Fisher discusses how successful retailers adapt when traditional growth opportunities begin to disappear. Drawing on research into the strategies of Costco, Walmart, and Dillard’s, he explains why retailers move through different phases of growth, from opening new stores to expanding online and cutting costs. He also explores why companies need to resist the temptation to force growth and instead focus on growing revenue faster than costs.

David Reibstein, Wharton Marketing Professor and lead researcher behind the Best Countries Report, discusses how a nation’s reputation influences investment, tourism, trade, and global influence. Drawing on data from more than 15,000 respondents worldwide, Reibstein explains why Switzerland continues to rank among the world’s most respected countries, why the United States fell out of the top 10 for the first time, how perceptions of AI differ across the globe, and why countries increasingly need to think like brands in a competitive global marketplace.

Why does someone else’s vacation sometimes make our own feel less satisfying? Maurice Schweitzer, Professor of Operations, Information and Decisions at the Wharton School, explains the psychology behind vacation envy and why we instinctively compare our experiences to those of others. From social media-fueled comparisons to unrealistic travel plans and dynamic pricing, Maurice explores the hidden forces that shape how we experience vacations. He also shares practical ways to manage expectations, avoid common planning mistakes, and get more enjoyment from the trips we take.

Jerry Wind, Lauder Professor Emeritus and Professor of Marketing at the Wharton School, joins Dan Loney to discuss how political polarization in the United States has evolved beyond traditional party lines into a deeper ideological divide. Drawing from a marketing and segmentation perspective, Jerry explores why the country is increasingly defined by pro Trump and anti-Trump alignment rather than Democrat versus Republican identity, and how media organizations continue relying on outdated frameworks to report on political behavior.The conversation also examines the role of media, social platforms, education, and institutional trust in shaping public discourse, along with the broader societal implications of polarization, ideological segmentation, and modern political communication.

Katherine J. Klein, Edward H. Bowman Professor of Management at The Wharton School, discusses new research on leadership succession and how employees respond when a new leader takes over an organization. Drawing from a large-scale study of public schools, she explains why successors often have a unique window of influence, how coaching impacts organizational performance, and why leaders must understand employees’ appetite for change before trying to reshape culture or operations.