The Right Optics by Silmo

In the first episode of The Right Optics, by Silmo, Jason Kirk (of Kirk and Kirk) talks to Nada Vuksic, owner of Bruce Eyewear in Vancouver. Nada shares her incredible story as her business recovers from losing one of its two flagship stores to a devastating fire earlier this year. She also gives invaluable insight into how to succeed as an optics retail business and talks with great passion about the community spirit of the optics industry.To be notified of all future episodes of The Right Optics podcast, including one published on each day at Silmo itself, please follow or subscribe to this series.Head to www.silmoparis.com for more information on Silmo and to book your ticket. www.kirkandkirk.com for more on Jason's business www.bruceeyewear.com to read about Nada's business.

In this second episode of The Right Optics, by Silmo, Jason Kirk (of Kirk and Kirk) talks to Daniel Feldman, editor in chief of the Optical Journal, the most visited optical fashion news website in the world. Daniel shares decades of experience and insight, looking back at how his work in other industries influenced his work in the optical world and looking forward to the imminent influence of the optical metaverse. Daniel and Jason also talk about how to maximise social media impact, the importance of partnerships in the independent eyewear sector, and how to bring on new and exciting talent.To be notified of all future episodes of The Right Optics podcast, including one published on each day at Silmo itself, please follow or subscribe to this series.Head to www.silmoparis.com for more information on Silmo and to book your ticket.www.kirkandkirk.com for more on Jason's businesswww.opticaljournal.com for Daniel's publication

In this third episode of the Right Optics podcast by Silmo, Jason Kirk, of Kirk and Kirk speaks to one of the UK's most prominent retail consultants and consumer experts. Peter Cross was the Customer Experience Director at John Lewis before leaving in 2021 to start a new working life as a speaker, consultant and writer. His expertise is second to none, and he fills this episode with incredible advice about how to succeed in a tough market. To be notified of all future episodes of The Right Optics podcast, including one published on each day at Silmo itself, please follow or subscribe to this series.Head to www.silmoparis.com for more information on Silmo and to book your ticket.www.kirkandkirk.com for more on Jason's businessTo find Peter, search for Peter Cross speaker on LinkedIn

This episode of The Right Optics by Silmo gives a unique insight into the life of a buyer from a major group. Lorna Robinson is Head of Buying for Hakim Group, the largest family of independent opticians in the UK and Ireland. With many years of experience within the optics industry, Lorna shares all of her insight and expertise with Jason Kirk and Kirk - a "must listen" for opticians and brands alike.To be notified of all future episodes of The Right Optics podcast, including one published on each day at Silmo itself, please follow or subscribe to this series.Head to www.silmoparis.com for more information on Silmo and to book your ticket.www.kirkandkirk.com for more on Jason's businesswww.hakimgrouop.co.uk for more information on Hakim Group

Episode 5 of this series of The Right Optics, ahead of Silmo 2022 in Paris, sees Jason Kirk, of Kirk and Kirk, chat to one of the optics industry's best known characters, Louis Fullagar. Louis created Spexaddict, an agency specialising in all things digital and social media for optical boutiques and wholesalers. He runs the Luxury Eyewear forum website and Facebook groups, and the LOFT eyewear shows in North America. He's run optical boutiques and criss-crossed America as a rep. He knows everything there is to know about this industry and he shares all his experience in this episode.To be notified of all future episodes of The Right Optics podcast, including one published on each day at Silmo itself, please follow or subscribe to this series.Head to www.silmoparis.com for more information on Silmo and to book your ticket.www.kirkandkirk.com for more about Jasonwww.spexaddict.com for more about Louis

Join presenter Nick Coffer as he brings you all the atmosphere and personalities from Silmo 2022 in Paris. In this episode, he speaks to legendary designer Gai Gherardi from l.A. Eyeworks and meets Silmo D'Or winners Odette Lunettes from Belgium and Out Of from Italy, He talks visitors from Ibiza (Revolver) and Wisconsin (Faces Eyewear). Zachary Tipton from Vinylize tells him how they make designer frames from old vinyl records and Amélie Morel, President of Silmo, talks to Nick about Silmo 2022 and the future of the event.Bringing you right into the heart of Silmo 2022 - The Right Optics podcast, by Silmo.

Presenter Nick Coffer brings you the best voices from Silmo 2022 in Paris, taking you right to the heart of the trade fair. In this episode, he speaks to Jenkiz Saillet, general manager of Novacel, Silmo D'Or Winners Fabien Blon from Phibo Eyewear about their innovative temple tip, and Olivier Petitfils from ADCL, creators of an award-winning pair of sunglasses in collaboration with Christian Lacroix. There's the winner of the Silmo Optical design contest, Adi Abramov. Giovanni Vitaloni and Alessandra Girardi talk to Nick about their new brand Morpho, which marries together contemporary art and eyewear design, and Matthieu Jaubert from Visiotruck talks about his mobile optician vans, taking eyesore to parts of the country which are harder to reach.If you were at Silmo, you can relive all the atmosphere - and if you weren't, these episodes bring the trade fair straight to you, wherever you may be.

Nick Coffer continues his journey around Silmo 2022, bringing you all the best voices from this year's trade fair. There's Hugo Martin from Parasite Design, talking about the frame he designed which won an award at the Silmo D'Or this year. We hear from two other Silmo D'Or winners - Shamir from Israel and Neubau from Austria, plus buyers from Quay Eyewear, who'd flown in from San Fransisco. Mik Somers from Theo Eyewear in Belgium explains why he has a large furry monster on his stand, Hermes Pontet tells the story of his family's four generation long association with the optics industry and Nick speaks to Elaine Grisdale, who is director of development at the International Opticians Association and Jo Jolmes, past president of the Association of British Dispensing Opticians.If you weren't at Silmo 2022, these episodes bring you everything that you might have missed.