The PR Department Podcast

In a world where everything looks the same and consumers are more educated than ever, is marketing over? Katie delves into the question on this episode and explains how she thinks that brands leaning into 'vibes' are going to overtake the businesses out there who have perfected marketing.

This episode delves into all things personal and visual branding, along with guidance on where to start when you don't have a clue what your personal or visual brand even looks like! Katie also discusses the very interesting 'Hollywood Hair Theory', and what role that plays in visual representation and stardom along with some very well known, recognisable examples. Would you change your hair for fame?

From London PR events, to major corporate brand partnerships, then straight on a plane for a global distributor conference in Budapest, come along with Katie as she updates you on what she's been upto over the past 2 weeks and what a day/week in the life can look like for a busy, freelance beauty PR girl.

'It's really tough to get PR coverage right now' - is a tale as old as time and a one liner we've heard over and over again through the ages throughout the PR industry, but right now that statement is very much true. To lend a helping hand, Katie answers the question 'Why aren't I getting any PR coverage?' with some helpful points on why you're not getting the cut through you're hoping for or once were, and some things to consider if you're hoping to change the tides...

Katie's back from an unplanned, unscheduled one month hiatus from the podcast! In this episode she catches you up on where she's been, why she's been gone, and all that jazz before delving into the news that's rocked the fashion world this week - The Vampire's Wife is closing down?! Katie gets into why this could've happened, breaking down multiple potential issues with the business across different angles, to try to unpick why this happened and how we can prevent losing brands like this in the future.

It's safe to say that as consumers, and even as a society, we're sick of being constantly sold too. Everything we see and consume, both in mainstream media and on social media, seems to be an ad, and usually an undisclosed one at that! With a bad taste in the air, how is this affecting, and going to affect influencers and influencer marketing? Katie has her own thoughts on what's coming next and who we should be looking out for, and it may not be the people who you think it is...

Recently the statement 'PR doesn't work' has been whirling around in Katie's head, so this episode is a behind the scenes look at how PR actually works, and what brands do that really makes it work. PR is not all about generating sales, so lets deep dive into some of the other behind the scenes magic it's actually used for!

With Tik Tok going sideways (landscape), Snapchat overtaking Youtube as the highest paying social media platform, and Instagram transitioning to a 'just for friends and family space', Katie takes stock of where we are as a society on social media. How are your favourite brands and influencers navigating the ever changing world of apps...