The PR Department Podcast

Recently the statement 'PR doesn't work' has been whirling around in Katie's head, so this episode is a behind the scenes look at how PR actually works, and what brands do that really makes it work. PR is not all about generating sales, so lets deep dive into some of the other behind the scenes magic it's actually used for!

Are the #TrippinWithTarte brand trips actually making any sales? We'd love to know! Katie discusses her theories on why Tarte are continuing to invest huge amounts of their marketing budget into these extravagant trips, and spoiler alert, she doesn't think it's anything to do with their customers..

With Tik Tok going sideways (landscape), Snapchat overtaking Youtube as the highest paying social media platform, and Instagram transitioning to a 'just for friends and family space', Katie takes stock of where we are as a society on social media. How are your favourite brands and influencers navigating the ever changing world of apps...

Darlings, over on Tik Tok Charlotte Tilbury's team have lost their lipsticks - literally. PR boxes were landing with some of the biggest beauty creators to celebrate Tilbury's new lipstick launch, but alas, there were no lipsticks! Was this strategic to increase the chance of a viral moment, or just a big logistic error behind the scenes?

It's all kicked off on beauty Tik Tok again, this time it's Mikayla Nogueira vs. the founder of Illusion Bronze, and boy was this one multifaceted. Katie talks you through the drama in this episode, gives her take on each side, and how it all could've been avoided had there been a PR in play.

Upon seeing a recent video from a brand founder who's found huge success on Tik Tok saying that they were working every day to try and step away from making content and the platform generally, it got Katie thinking about Tik Tok and how it forces founders to be so ingrained in their brands, and essentially take on the role of being 'the face' - even if it's not intentional. Katie discusses how she's currently working with the founders of her own brands, how this is changing and evolving thanks to platforms like Tik Tok and consumers' attitudes towards who they purchase from.

To Tik Tok shop, or not to Tik Tok shop? That is the question. Katie discusses all things Tik Tok shop in this episode, from brands who've adopted, adapted and exploded on the platform making millions in only a few short years, to the points of contention with the platform and how larger, corporate brands are struggling to find their place.

When it comes to influencer marketing it can be a minefield. Not only are there no clear rules as it's a fairly new way of advertising in comparison to its older, more traditional print press counterparts, but it's also a fast paced and ever changing industry. This can be hard to navigate if you're not "in it". This episode Katie talks through her pillars and approach when putting together influencer marketing campaigns in the hope that it can help you out!