The TV Collective Podcast

“The industry isn’t a distant place anymore. The industry is YOU.” 💡 “Success isn’t luck — it’s stamina.” – *The TV Collective Podcast: Season 3 Finale*The old rules are breaking. New platforms are rising overnight.Traditional TV is shrinking — but the creator economy is *exploding*.In this *season finale* of *The TV Collective Podcast: The Making of the Brand*, we look to the future. How do we not just *survive* the current TV landscape… but *thrive* beyond it?🎙️ Hosted by *Simone Pennant MBE*, founder of *The TV Collective*, this episode explores how creators are building the new TV industry — with insights from *James Loveridge (Little Dot Studios)* and our cohort of Global Majority creatives.### 🔥 Inside the episode* The future of the content industry: who’s winning, who’s adapting, and why*AI-native creators* — smart editing tools like Opus and new workflows* Authentic monetisation: growing without “selling out”* “Brandification” 101 — packaging, thumbnails, and consistency* Accountability, collaboration, and community: what the next wave looks like*James Loveridge (Little Dot Studios)* — “YouTube isn’t luck, it’s skill, systems and stamina.”*Jordan, Farah, & Sholape* — on momentum, monetisation and mastering short-form*Sebastian White* (*Union Black, ITVX*), *Adnan Ahmed* (*Shōgun, Disney+*), and *Crystabel The Creatress* (*Wild Nights in Paradise*) — with their “Watch of the Week” picks🌸 Flowers*James Loveridge* — for his generosity, insight, and for helping a new wave of creators level up.### 💷 Free Money*Prime Video x NFTS* – free upskilling for freelancers: AI, podcasting, branded, gaming + more.🚀 *Don’t miss out*👉🏾 Subscribe 👉🏾 Join the *TVCreator* community for free resources & weekly opportunities: https://community.thetvcollective.org/#WatchExploreCreate #FutureOfTV #CreatorEconomy #AIinMedia #DigitalCreators #GlobalMajority #Monetisation #Flowers #FreeMoney #TVCpodcast

Most creators never crack 1k views—so how do the smart ones still get paid? We unpack AdSense, RPM/CPM, affiliates, memberships, sponsors, and IP—plus real tactics from commissioners and brand leaders.

Digital is rewriting the rules. In this episode, Simone Pennant explores how creators can build real audiences—not just followers. Featuring Darren Lawford, James Loveridge, Naomi Sesay, and more, we unpack thumbnails, algorithms, and the rise of Africa, Asia, and the Caribbean as the new mainstream. Don’t chase algorithms—build your tribe.

AI is changing how creators work — but what really helps and what’s just hype? In this episode we get practical about production reality: tools, hacks, and workflows that deliver big results on small budgets. From sound cleanup to storyboarding and personalised TV, plus 3 creators in the hot seat and expert tips from Cassie Quarless.

“If you don’t have a direct-to-consumer strategy, you will fail.” – #evanshapiro 👉🏾 Is this the death of legacy TV… or the rise of creator-owned platforms?Watch ep1 here -    • If TV Doors Close, Will Digital Be Where W...  Should creators in 2025 pitch to TV broadcasters, or build their own audiences online? 📺➡️📱In Episode 2 of The TV Collective Podcast: The Making of the Brand, Simone Pennant and our three featured creators sit down with industry experts to tackle platform strategy — which platforms really work best, and why. 🎙️ This episode features:Evan Shapiro (Media Analyst) — the hard truth about the future of TV vs digitalNikki Bedu (Fully Focused / ‪@MYMofficial‬ ) — how to straddle both worlds with 500k YouTube subsSabrina Scollan (Development Producer) — why YouTube is the quickest proof-of-conceptStephanie Ronan-Chlond (Producer/AI Filmmaker) — why TikTok & YouTube give creators freedomJames Loveridge (Little Dot Studios) — breaking down which platforms work best and whySarah Asante (TV & Digital Consultant) — her top tips for creators ready to build online#Flowers 🌸 this week: Is it you?#FreeMoney 💷: Prime Video & NFTS’ Reskill and Upskill training program 🚀 Don’t Miss Out👉🏾 Subscribe for new episodes every Monday: https://bit.ly/TVCWatch👉🏾 Join our live sessions every Wednesday with top industry experts: https://bit.ly/TVCSeason3Live👉🏾 Take the Creator Challenge – weekly missions, toolkits & prizes inside our community: https://community.thetvcollective.org/

🔥 “Quantity over quality all day.” – Jordan Schwarzenberger (@Sidemen). 💡 “Legacy media isn’t dying — but it is losing its monopoly.” – Evan Shapiro.In Ep 1 of The TV Collective Podcast: The Making of the Brand, Simone Pennant asks: can digital spaces offer true creative freedom for Global Majority creators? Featuring Evan Shapiro, Athena Witter, Christopher Kenna, Jordan Schwarzenberger & more. 🌸 + 💷

In the Season Two finale of The TV Collective Podcast, Simone Pennant sits down with Luke Hyams—the creative powerhouse behind The Sidemen Story on Netflix and former Head of Originals at YouTube to give practical insights for content creators navigating shrinking budgets, rising competition, and digital disruption.Hear from John Glencross, CEO and Co-Founder of Calculus Capital—one of the UK’s leading independent venture capital and private equity firms. This episode offers expert advice on tapping into private equity, negotiating innovative funding deals, and unlocking capital to get your projects made in 2025.🎥 Plus, discover how to get up to £6,000 through the British Council Film Team’s Travel Grant Fund to showcase your work internationally.If you’re ready to head into the new year and use new ways to secure new money, this episode is for you.Join the TV Collective FacebookInstagramLinkedInTwitterYouTube Official website

As the digital revolution and the rise of AI accelerates content creation, Episode Seven of The TV Collective Podcast asks the hard-hitting question: Is TV dead? Joining Simone is the Head of Global Research & Insight at Fremantle Paul Wood an expert in audience analytics and consumer insights. We hear from experts Eric Collins, Farah Qayum, Tafara Makopa, and Steven Wright, on the challenges and opportunities in our changing industry. With Breakthrough Leaders 2025 now open, find out how to nominate or enter. Plus discover how you could secure £3,000 in funding to bring your creative ideas to life!Is TV dead? Tune in and decide for yourself.Follow the TV Collective FacebookInstagramLinkedInTwitterYouTube Official website

In Episode Six of The TV Collective Podcast, Simone Pennant is joined by Miranda Wayland, Chief Executive of the Creative Diversity Network to discuss the pressing question: Is there still a glass ceiling in TV, and how can diverse leaders break through? With the TV Collective’s Breakthrough Leaders 2025 programme opening this Monday, hear how Black, Asian, and Global Majority communities can access this career-defining opportunity offering unrivalled access, masterclasses, and coaching. Packed with inspiration, insider tips, and information on Breakthrough Leaders, whether you’re part of the community, an ally, or just curious about the screen industries, this episode is for you. Follow the TV Collective FacebookInstagramLinkedInTwitterYouTube Official website