The Next Five

The premium alcohol industry is about more than just indulgence. It’s a category that is garnering greater attention from consumers, investors and collectors. Increased disposable incomes, celebrity culture and social media has created new avenues for brand recognition and sales. Partnerships with other luxury brands also bring cross pollination appeal and is an area top spirit brands are looking to take more advantage of. Investing in premium alcohol is also an area of growth. Brand, age and rarity set the standard for big prices. The whisky category has seen records consistently broken in the last few years as wealthy individuals battle for the best bottles. In November 2023, a single bottle of The Macallan 1926 Valerio Adami, one of only 40 bottles originally released, sold for a new record price of £2.18 million at Sotheby's in London.But there are some headwinds in both the primary and secondary markets that brands and consumers need to weather.In this episode of The Next Five we speak with Duncan McFadzean, Managing Director at Noble & Co, who discusses the growth and challenges of the primary market and how brands can buck the economic downturn. Jaume Ferras, Creative Director at The Macallan, shows how luxury brands are working together to increase share of pocket. Jonny Fowle, Global Head of Whisky at Sotheby’s, conveys the highs and lows of investing in the secondary market and calls for the joys of consumption as well as investing in fine bottles. Sources: FT Resources, Forbes, Matter of Form, Mordor Intelligence, Whisky Advocate, Spirit FilledThis content is paid for by advertisers and is produced in partnership with the Financial Times’ Commercial Department

Individual creativity and idea construction sets us apart within our own societies, it is a deeply desirable trait, and can give you power and wealth. ‘Gosh, what a great idea!’, ‘Why didn’t I think of that?’ are often thought and heard. Cue Artificial intelligence, AI can enhance and enable our creativity- giving thousands of creative solutions to our input ideas. Less a brainstorm and more a cosmic tsunami of creation, all in a matter of seconds. It does this without its own personal agenda and selfish desire to have the idea that brings with it the potential for expression, power and wealth. But is it creative? Or, like in many industry applications, is AI a tool that makes us more creative. In this episode of The Next Five, we hear from Doug Eck, Senior Research Director at the Google DeepMind working on generative media, who discusses how we amplify our own human ideas with technology and that AI brings an inflection point where new art forms could develop with its help. Youtube content creator Dani Verdari, discusses the use of AI in her own content creation, the benefits of having this technology at her fingertips and how it can help others become artists and creators. She also discusses some of the issues around copyright of works that arise. Neil Maiden, Professor of Digital Creativity at the Bayes Business School, City University of London and Director of the Center for Creativity Enabled by AI, looks at how we embed creative thinking in professional practices and how AI can be used to solve problems more effectively.Sources: FT Resources, Harvard Business Review, Goldman Sachs, American Museum of Natural History, Science Daily, Lesley University, Forbes, Accenture. This content is paid for by Google and is produced in partnership with the Financial Times’ Commercial Department

"Prevention is better than cure” is a fundamental principle of modern healthcare. In this episode of the Next Five, in paid partnership with GSK, we look at health care prevention in ageing societies, with a particular focus on vaccine uptake. Ever since 1796, when Dr. Edward Jenner inoculated an 8-year-old boy against smallpox with a vaccine containing the milder strain cowpox, vaccination has become a part of the preventative medicine armoury. Vaccines have lowered the impact of many diseases, and benefits go beyond the health of the individual by reducing the cost and burden placed on healthcare systems and society. The COVID-19 pandemic placed a fresh spotlight on vaccines, highlighting the need but also, in some instances, the ambivalence towards them. By 2030, the number of people aged 60 and over will have increased by more than a third to 1.4 billion people. Even with the lessons learnt from the pandemic, low adult immunisation uptake remains a global problem that needs urgent solutions.In this episode I speak with Kate Hashey, Director of Communications and Government Affairs at GSK, who leads their adult immunisation work and discusses the role vaccinations play in the healthy ageing of our societies and how we must bolster action in the future to embed adult immunisation as the standard of care . Murray Aitken, Executive Director of the IQVIA Institute for Human Data Science, highlights hyperlocal data showing trends in adult immunisation globally. David Sinclair, Chief Executive Officer at the International Longevity Centre in the UK, offers insight into how we can live longer, healthier lives and where the UK sits compared to other countries on preventative healthcare spending and solutions.Sources: FT Resources, European Commission, Bill & Melinda Gates Foundation, British Medical Association, OECD, Children’s Hospital of Philadelphia.This content is produced in partnership with the Financial Times’ Commercial Department

After slumping during the pandemic, business travel is picking up pace: it’s expected to hit pre-pandemic levels this year with spending on it slated to reach $1.4tn in 2024. But post-Covid, the landscape of corporate travel is changing, reflecting the evolving global economy, a diverse workforce and the growing importance attached to sustainability. The cost of travel is rising and businesses seeking to balance budgets need to find flexible tools for managing business travel and the variables and unexpected events, such as flight delays, that come with it. New innovations are becoming even more influential in the decision-making processes, such as what form of meeting or collaboration justifies the need to travel in the post-pandemic era. The whole sector is ripe for innovation and new technologies such as AI present a timely opportunity for companies to rethink their approach to business travel. Tim Lebel, Vice President and Head of Product for SAP Concur Spend Solutions joins me to discuss how AI is helping to streamline outdated travel processes and how important trust is when building AI platforms. Shelley Fletcher- Bryant, Vice President of travel consultancy firm, Advito, advocates for more sustainable travel practices in the travel sector and how AI can play it’s part in giving organisations more transparency when booking business travel. Theodora Lau, Author, Public Speaker, and founder of Unconventional Ventures offers her insight into trust of key travel data in the new AI world and the sustainability of AI systems themselves. Sources: FT Resources, PWC, Fortune, BBC, Forbes, McKinsey & Co, Business Travel News Europe, Global Business Travel Association, BCD Travel, Accenture. This content is paid for by advertisers and is produced in partnership with the Financial Times’ Commercial Department

Cybersecurity has never been more important; Everything is now connected to a network, and rapid technological advancements are being met with new and novel cyber threats, however cutting-edge advancements in AI within cybersecurity are rising to meet them, empowering individuals, businesses, and governments to build a safer, more secure online future. In this podcast, we examine the importance of collaboration between public and private players to safeguard society, critical infrastructure and valuable assets against increasingly sophisticated cyber threats.In the fourth episode of this five-part miniseries, we look at AI's role within cybersecurity. By making cybersecurity accessible to more people, can AI increase the protections for European organisations and businesses of all sizes or will the ability to process large amounts of data enable attacks on businesses?In this episode we speak with Philippe Humeau, CEO of CrowdSec, a French threat intelligence company that offers participative behavioural protection from malicious IP addresses. Isabel Praça, Professor at the Instituto Superior de Engenharia do Porto and AI Expert at European Union Agency for Cybersecurity. Vicente Diaz, Author of VirusTotal’s research on AI-driven threat mitigation and detection and security engineer at Google.Our sources: IBM, Cobalt, Digital Skills Job Europe, Morgan StanleyThis content is paid for by Google and is produced in partnership with the Financial Times' Commercial Department.

The EU must prioritise digital skills development, bridge the existing skills gap, and foster an innovation-driven environment. By embracing AI and equipping its citizens with the necessary skills, the EU can navigate current challenges and secure its position as a global leader in the digital era. In the third episode of this five-part miniseries, we look at AI's role in workplace and productivity.In this episode we speak with Andrea Renda, Head of Global Governance, Regulation, Innovation and the Digital Economy at The Centre for European Policy Studies (CEPS), a think tank based in Brussels that undertakes research “leading to solutions to the challenges facing Europe today". Anna Anderson, CEO and Co-Founder of RigaTech Girls, an NGO which is the only organisation in Latvia specifically dedicated to the cause of advancing women in technology. Inger Paus, Public Affairs Director at Google Europe further discusses the impact of AI on the economy and productivity within the workforce over the next five years.Our Sources for the show: ERT, European Commission, Public First, CEPR, IBM, EY.This content is paid for by Google and is produced in partnership with the Financial Times' Commercial Department.