The Masterplan - a Property Podcast

In this episode, we are joined by Release.Me's National Manager for Engagements and Partnerships - Amber Keogh, a Tech Start-up enthusiast and Marketing Strategist who has played a key role in launching several award-winning PropTech innovations on both the commercial and residential sides of real estate. Along with better collaboration between Property Developers, Industry Groups and Government Bodies, Amber believes PropTech is the key to a future of more desirable and sustainable housing outcomes. Together we explore the transformative approach of Release.Me, a PropTech platform reshaping the traditional development release process and promoting fairness, equitability, and convenience in off-the-plan real estate. Topic Summary:What is Release.Me and how does it work?Why the industry needed to be disrupted Land releases and market cycles Emerging PropTech and trendsTechnology and the sales journey PropTech & ESG - a perfect partnershipHow to pivot into the PropTech space The importance of Technology Consultants Using PropTech for competitive advantageHow to ensure you get a seat at the tableWhats next for Release.Me & Amber?This podcast is possible thanks to our sponsors: scouted. and Polka Dot Property. Connect with us on LinkedIn:Rebecca Shackleton | Polka Dot PropertyNikita Jenkin | scouted. If you’ve got an interesting property story to tell, we’d love to hear from you: email us at themasterplanpodcast@gmail.com

With us today is Illan Samuel. Illan is the founder and Managing Director of Samuel Property - a family-owned, Melbourne based property developer, specialising in the high-end multi-residential sector. In just over a decade, Samuel Property has quickly emerged as one of Melbourne's most progressive new contributors to the contemporary residential landscape. With almost twenty years in property valuation, management and development roles, Illan brings considerable experience and business shrewdness to Samuel Property. Illan is passionate about property and this shows in his hands on approach across all aspects of the development process. Illan hopes to leave a lasting impression on the Melbourne property landscape by producing high-quality buildings that can be enjoyed for a lifetime.Topic Summary:Illan's career journeyHow Samuel Property came to beThe strategy behind the brandPeople first: a customer centric approachMarketing: Zig when others ZagLeadership & conducting the OrchestraUnderstanding RiskCurrent Market ChallengesEmbracing ESG A Project is a RelationshipBarbie & being a Girl DadGrowth Mindset, Resilience and ModerationLooking ahead: What the future holds for Samuel, and IllanThis podcast is possible thanks to our sponsors: scouted. and Polka Dot Property.Connect with us on LinkedIn:Rebecca Shackleton | Polka Dot PropertyNikita Jenkin | scouted.If you’ve got an interesting property story to tell, we’d love to hear from you: email us at themasterplanpodcast@gmail.com

Today we are thrilled be joined by Rebeccas good friend, and marketing extraordinaire - Emily Watson. Emily is Creative Director at The Content Creature and absolutely loves the magic of words. Emily’s experience in marketing is a result of over 15 years in the property and development industry. During this time, she discovered a passion for all things creative, content, marketing, and social media. Emily is a specialist in organic content, social media management and developing strategies to advance businesses in their niche. Emily’s Melbourne-based business, The Content Creature, was built from a desire to use creativity and help other businesses stand out in the ever-evolving social media landscape. The Content Creature specialises in unique content marketing to help engage customers, increase online presence and grow communities.Topic Summary:Emily’s career journeyThe Content Creature Content marketing - what is it?Finding an authentic voice The future of social media marketingContent Marketing done well User generated content Going viral isn’t always what you thinkWho wants a purple rock?Balancing family while running a start up businessAI in Marketing and its impactHiring for attitude and not just experienceThis podcast is possible thanks to our sponsors: scouted. and Polka Dot Property.Connect with us on LinkedIn:Rebecca Shackleton | Polka Dot PropertyNikita Jenkin | scouted.If you’ve got an interesting property story to tell, we’d love to hear from you: email us at themasterplanpodcast@gmail.com

Today we are joined by ABN Group’s General Manager, Oscar Stanley; who shares with us the importance of building relationships, throughout your career; culture and the benefits of hiring for culture first, experience second; and how we must shift from an attitude of success being defined by how many people you manage, to being how good you are at your job. Oscar joined ABN Group as General Manager of Development following a decade acquiring and managing some of Victoria’s most well known and complex projects. Previously a Senior Development Manager at Stockland, Oscar oversaw Highlands, Australia’s best known and award winning masterplanned communities. Following Stockland, Oscar joined ID Land, where he was introduced to the private property sector. As Development Director, he managed six active projects from end-to-end across both greenfield and infill suburbs. Now settled with ABN Group, Oscar works across Homebuyers Centre, Boutique Homes and Resolve Finance. In this role as General Manager, he’s driven to deliver quality, affordable houses and townhouses to the market.Topic Summary:Oscar's career journeyEntering the acquisitions spacePrivate v. Public Business comparisonsDecision making in different environmentsHiring for CultureBoutique Homes v. Homebuyers CentreConfidence in the current marketDeveloper v. BuilderIndustry languageManagement/the ability to manage othersInspiring mentors and leadersThe importance of relationshipsWhat's next for ABN?Whats next for Oscar?This podcast is possible thanks to our sponsors: scouted. and Polka Dot Property.Connect with us on LinkedIn:Rebecca Shackleton | Polka Dot PropertyNikita Jenkin | scouted.If you’ve got an interesting property story to tell, we’d love to hear from you: email us at themasterplanpodcast@gmail.com

Today we are joined by Social Garden’s General Manager, Nik Sproal; who shares with us his career journey, working on both client and agency side, emerging trends in property marketing, and how to get comfortable, being uncomfortable. Nik has been a restless and risk-taking explorer since starting work in property marketing in Melbourne in 2000. A passionate proponent for knocking down the barriers between marketing and sales. A lover of data and creativity and a believer that brand and digital should co-exist in harmony. Not afraid to push back on how things have always been done, Nik has worked for (and with) brands including Lend Lease, GPT, Stockland, Avid Property Group, Mirvac, Frasers Property, Metricon, Porter Davis, Simonds Homes, Satterley, and Lifestyle Communities. Over the past 6.5 years, Nik has worked for Social Garden, a progressive and innovative property performance marketing agencyWe are very proud of this first episode but unfortunately like most first time podcasters, we got the audio settings slightly wrong. We have since smoothed out the kinks in our microphone settings but feel that the content in this episode, more than makes up for it. (We’ve also been assured that all great podcasts have some dodgy audio on their first episode!). Topic summary: Nick's career journeyAgency v. Client sideMemorable ProjectsEmerging trends in property marketingHow brand and digital can coexistHow consumers are engaging with brandsSocial GardenChat GPTDigital/User generated contentMarketing TeamsOutsourcing StrategyLeadership/People/CultureSeek MentorshipBe the best version of youTake RisksThis podcast is possible thanks to our sponsors: scouted. and Polka Dot Property.Connect with us on LinkedIn:Rebecca Shackleton | Polka Dot PropertyNikita Jenkin | scouted.If you’ve got an interesting property story to tell, we’d love to hear from you: email us at themasterplanpodcast@gmail.com

Welcome to The Masterplan – a Property Podcast.Hosted by Rebecca Shackleton and Nikita Jenkin.Our goal is to unpick the complexities and nuances of the property industry by interviewing guests who will offer insights and share their experiences in marketing, sales, and all aspects of property development. As newbies to the world of podcasting, we are looking forward to going on this journey with you and having a whole lot of fun on the way.This podcast is possible thanks to our sponsors: scouted. and Polka Dot Property.Connect with us on LinkedIn:Rebecca Shackleton | Polka Dot PropertyNikita Jenkin | scouted.To get in contact: themasterplanpodcast@gmail.com