The Masterplan - a Property Podcast

Joining us for our final episode for 2023, we are thrilled to have two key members of the Local Residential Team as our Guests - Megan Hondromatidis, Head of Marketing and Communications and Cara Clemente, Development Manager. Megan has over 13 years’ experience in the property development industry, having started out working on large scale retail assets and then transitioning her skillset into leading teams within property focused creative communications agencies across apartment projects, master-planned communities, commercial/mixed-use precincts and now to focusing on the build-to-rent space within her key role at Local. A seasoned professional with over 8 years in the property industry across Contract Administration, Project and now Development Management; before joining Local 18 months ago, Cara previously contributed significantly to the Development Team's portfolio at Charter Hall, overseeing the delivery of key developments in Melbourne's CBD. Cara's diverse expertise and track record in the property sector define her as a dynamic and accomplished industry leader.Topic Summary:Our Professional and Personal Highlights for 2023Megan's Career JourneyKinder Chocolate & Recruitment intertwineCara's Career JourneyCara's transition between Institutional & Private DevelopmentMegan's transition between Agency & Private DevelopmentWhat is Build-to-Rent?The Local differenceWorking in and awareness of BTRThe challenges of being a Woman in PropertyRewarding work and the Dinner Party TestIf you could change one thing about PropertyGoals and aspirations for 2024This podcast is possible thanks to our sponsors: scouted. and Polka Dot Property. Connect with us on LinkedIn:Rebecca Shackleton | Polka Dot PropertyNikita Jenkin | scouted. If you’ve got an interesting property story to tell, we’d love to hear from you: email us at themasterplanpodcast@gmail.com

In this episode, we are joined by Release.Me's National Manager for Engagements and Partnerships - Amber Keogh, a Tech Start-up enthusiast and Marketing Strategist who has played a key role in launching several award-winning PropTech innovations on both the commercial and residential sides of real estate. Along with better collaboration between Property Developers, Industry Groups and Government Bodies, Amber believes PropTech is the key to a future of more desirable and sustainable housing outcomes. Together we explore the transformative approach of Release.Me, a PropTech platform reshaping the traditional development release process and promoting fairness, equitability, and convenience in off-the-plan real estate. Topic Summary:What is Release.Me and how does it work?Why the industry needed to be disrupted Land releases and market cycles Emerging PropTech and trendsTechnology and the sales journey PropTech & ESG - a perfect partnershipHow to pivot into the PropTech space The importance of Technology Consultants Using PropTech for competitive advantageHow to ensure you get a seat at the tableWhats next for Release.Me & Amber?This podcast is possible thanks to our sponsors: scouted. and Polka Dot Property. Connect with us on LinkedIn:Rebecca Shackleton | Polka Dot PropertyNikita Jenkin | scouted. If you’ve got an interesting property story to tell, we’d love to hear from you: email us at themasterplanpodcast@gmail.com

With us today is Illan Samuel. Illan is the founder and Managing Director of Samuel Property - a family-owned, Melbourne based property developer, specialising in the high-end multi-residential sector. In just over a decade, Samuel Property has quickly emerged as one of Melbourne's most progressive new contributors to the contemporary residential landscape. With almost twenty years in property valuation, management and development roles, Illan brings considerable experience and business shrewdness to Samuel Property. Illan is passionate about property and this shows in his hands on approach across all aspects of the development process. Illan hopes to leave a lasting impression on the Melbourne property landscape by producing high-quality buildings that can be enjoyed for a lifetime.Topic Summary:Illan's career journeyHow Samuel Property came to beThe strategy behind the brandPeople first: a customer centric approachMarketing: Zig when others ZagLeadership & conducting the OrchestraUnderstanding RiskCurrent Market ChallengesEmbracing ESG A Project is a RelationshipBarbie & being a Girl DadGrowth Mindset, Resilience and ModerationLooking ahead: What the future holds for Samuel, and IllanThis podcast is possible thanks to our sponsors: scouted. and Polka Dot Property.Connect with us on LinkedIn:Rebecca Shackleton | Polka Dot PropertyNikita Jenkin | scouted.If you’ve got an interesting property story to tell, we’d love to hear from you: email us at themasterplanpodcast@gmail.com

Today we are joined by ABN Group’s General Manager, Oscar Stanley; who shares with us the importance of building relationships, throughout your career; culture and the benefits of hiring for culture first, experience second; and how we must shift from an attitude of success being defined by how many people you manage, to being how good you are at your job. Oscar joined ABN Group as General Manager of Development following a decade acquiring and managing some of Victoria’s most well known and complex projects. Previously a Senior Development Manager at Stockland, Oscar oversaw Highlands, Australia’s best known and award winning masterplanned communities. Following Stockland, Oscar joined ID Land, where he was introduced to the private property sector. As Development Director, he managed six active projects from end-to-end across both greenfield and infill suburbs. Now settled with ABN Group, Oscar works across Homebuyers Centre, Boutique Homes and Resolve Finance. In this role as General Manager, he’s driven to deliver quality, affordable houses and townhouses to the market.Topic Summary:Oscar's career journeyEntering the acquisitions spacePrivate v. Public Business comparisonsDecision making in different environmentsHiring for CultureBoutique Homes v. Homebuyers CentreConfidence in the current marketDeveloper v. BuilderIndustry languageManagement/the ability to manage othersInspiring mentors and leadersThe importance of relationshipsWhat's next for ABN?Whats next for Oscar?This podcast is possible thanks to our sponsors: scouted. and Polka Dot Property.Connect with us on LinkedIn:Rebecca Shackleton | Polka Dot PropertyNikita Jenkin | scouted.If you’ve got an interesting property story to tell, we’d love to hear from you: email us at themasterplanpodcast@gmail.com

Today we are joined by Social Garden’s General Manager, Nik Sproal; who shares with us his career journey, working on both client and agency side, emerging trends in property marketing, and how to get comfortable, being uncomfortable. Nik has been a restless and risk-taking explorer since starting work in property marketing in Melbourne in 2000. A passionate proponent for knocking down the barriers between marketing and sales. A lover of data and creativity and a believer that brand and digital should co-exist in harmony. Not afraid to push back on how things have always been done, Nik has worked for (and with) brands including Lend Lease, GPT, Stockland, Avid Property Group, Mirvac, Frasers Property, Metricon, Porter Davis, Simonds Homes, Satterley, and Lifestyle Communities. Over the past 6.5 years, Nik has worked for Social Garden, a progressive and innovative property performance marketing agencyWe are very proud of this first episode but unfortunately like most first time podcasters, we got the audio settings slightly wrong. We have since smoothed out the kinks in our microphone settings but feel that the content in this episode, more than makes up for it. (We’ve also been assured that all great podcasts have some dodgy audio on their first episode!). Topic summary: Nick's career journeyAgency v. Client sideMemorable ProjectsEmerging trends in property marketingHow brand and digital can coexistHow consumers are engaging with brandsSocial GardenChat GPTDigital/User generated contentMarketing TeamsOutsourcing StrategyLeadership/People/CultureSeek MentorshipBe the best version of youTake RisksThis podcast is possible thanks to our sponsors: scouted. and Polka Dot Property.Connect with us on LinkedIn:Rebecca Shackleton | Polka Dot PropertyNikita Jenkin | scouted.If you’ve got an interesting property story to tell, we’d love to hear from you: email us at themasterplanpodcast@gmail.com

Welcome to The Masterplan – a Property Podcast.Hosted by Rebecca Shackleton and Nikita Jenkin.Our goal is to unpick the complexities and nuances of the property industry by interviewing guests who will offer insights and share their experiences in marketing, sales, and all aspects of property development. As newbies to the world of podcasting, we are looking forward to going on this journey with you and having a whole lot of fun on the way.This podcast is possible thanks to our sponsors: scouted. and Polka Dot Property.Connect with us on LinkedIn:Rebecca Shackleton | Polka Dot PropertyNikita Jenkin | scouted.To get in contact: themasterplanpodcast@gmail.com