Share
Law Firm Growth Podcast
Why Becoming an “Anti-Lawyer” Grew This Firm by 724% in a Year with Ticora Davis
Ep. 142
•
>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.
Resource Links:
- Learn more about Ticora Davis and her growing team at https://creatorslawfirm.com/ticora-davis
- Ready to improve your estate planning marketing? Make sure you’re avoiding the 3 biggest mistakes in our new training
- Estate planning attorney? Stop guessing how to get results from online ads and grow your firm with our client-generating Seminar 3.0
Ticora Davis’s firm has grown by a whopping 724% in the last year…but how did she do it?
It all started with leveraging social media back in 2017, simply because…
She didn’t have money. As a result, she took on a new philosophy:
“A lot of people say cash is king, but really, community is king.” For example…
She was primarily educating instead of selling, which began with a simple Google search:
“Why do people hate lawyers?”
And she took everything that she found to become the “anti-lawyer,” speaking in SIMPLE terms and integrating relevant pop culture to educate and empower, not lecture.
A lot of attorneys get in their own way trying to display a certain level of expertise…
Reducing the impact they have on their clients as a result.
So what can attorneys do to increase their impact and simplify their messaging at the same time?
In this week’s podcast, Ticora discusses how you can speak to prospects using a culturally relevant lens to share important information.
There’s much more to learn in this episode about scaling your firm and charging what you’re worth, so tune in now!
In this episode:
- 1:00 - How Ticora’s social media presence fits into her overall strategy
- 5:16 - The impact of being inside of Ticora’s social media orbit
- 8:11 - Turning into the “anti-lawyer”
- 12:44 - Utilizing expertise outside of legal training
- 15:29 - The trial-by-fire path to becoming an attorney
- 18:14 - Becoming an environmental sponge
- 20:43 - Ticora’s team
- 25:00 - First priority hires before scaling
- 32:42 - Charging what you’re worth for services
- 38:30 - What it takes to run an effective marketing operation
- 42:04 - Surveying your audience to create relevant content
- 44:10 - Where to connect with Ticora
Ticora Davis helps Black entrepreneurs and women business owners bulletproof their brands. In 2017, the intellectual property attorney founded The Creator's Law Firm, which specializes in trademarks and copyright, to help people protect their "products, programs, and profits." Her all-female team of 9 employees has served around 850 clients and was awarded a $10,000 Beyonce's BeyGood x NAACP Small Business Impact Fund grant.
If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.
More episodes
View all episodes
367. Why a $5.5M Law Firm Deliberately Stopped Growing — And Came Out Stronger with Elise Buie
35:35||Ep. 367Why a $5.5M Law Firm Deliberately Stopped Growing — And Came Out Stronger with Elise Buie>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.>> Get the new book beyondintakebook.comResource Links:Fast track your marketing efforts while avoiding common marketing mistakes in our new trainingEstate planning attorney? Stop guessing how to get results from online ads and grow your firm with our client-generating Seminar 3.0366. Agentic AI for Law Firms 3: The cost of split testing vs. taste
11:46||Ep. 366Agentic AI for Law Firms 3: The cost of split testing vs. taste>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.>> Get the new book beyondintakebook.comResource Links:Fast track your marketing efforts while avoiding common marketing mistakes in our new trainingEstate planning attorney? Stop guessing how to get results from online ads and grow your firm with our client-generating Seminar 3.0The "Hallway Track" Conference for Growth-Minded Firms [July 15, tickets live now!]
10:43|Colleen Joyce, CEO of Lawyer.com, returns to the show to talk about the Lawyer Growth Summit, happening July 15–17 at the Fontainebleau in Las Vegas.This one's a little different from the usual playbook. Colleen and her team built LGS around a simple principle: nobody sells from the stage. After learning the hard way with post-COVID boot camps (and 100% churn), they rebuilt the event around peer learning, tangible action items, and the kind of "tell me how you actually did that" conversations that happen in the hallway and at the bar.We get into:Why brand is now the top of the marketing funnel — and how the biggest-name firms are growing social followings into six figures and pulling referrals from social aloneThe new world of AI SEO, featuring Justia CEO Tim Stanley sharing directory and search expertiseHow LGS is built for any growth-minded firm (with a heavy personal injury crowd), not just one practice areaThe experience side: a vendor lounge with no hard sells, high-end food and bev, and fun evening events (including a luxury retail store buyout with champagne and prizes)Bonus for staying through Friday the 17th: the Backstreet Boys at The SphereTickets, agenda, and speakers are all at lawyergrowthsummit.com.365. The Hidden Cost of Poor Feedback Culture in Your Law Firm with Julie Lancaster
32:33||Ep. 365The Hidden Cost of Poor Feedback Culture in Your Law Firm with Julie Lancaster>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.>> Get the new book beyondintakebook.comResource Links:Fast track your marketing efforts while avoiding common marketing mistakes in our new trainingEstate planning attorney? Stop guessing how to get results from online ads and grow your firm with our client-generating Seminar 3.0364. From Niche to 150 Employees: The Real Story Behind Building a High-Volume PI Firm with Seth Bader
36:47||Ep. 364From Niche to 150 Employees: The Real Story Behind Building a High-Volume PI Firm with Seth Bader>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.>> Get the new book beyondintakebook.comResource Links:Fast track your marketing efforts while avoiding common marketing mistakes in our new trainingEstate planning attorney? Stop guessing how to get results from online ads and grow your firm with our client-generating Seminar 3.0363. The Delegation Trap: Why Handing Off Tasks Isn't the Same as Handing Off Ownership with Jason Henneberry
31:20||Ep. 363The Delegation Trap: Why Handing Off Tasks Isn't the Same as Handing Off Ownership with Jason Henneberry>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.>> Get the new book beyondintakebook.comResource Links:Fast track your marketing efforts while avoiding common marketing mistakes in our new trainingEstate planning attorney? Stop guessing how to get results from online ads and grow your firm with our client-generating Seminar 3.0362. Direct Mail vs. Facebook for Seminars: Lessons from 5 Years of Running Both
12:00||Ep. 362Direct Mail vs. Facebook for Seminars: Lessons from 5 Years of Running Both>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.>> Get the new book beyondintakebook.comResource Links:Fast track your marketing efforts while avoiding common marketing mistakes in our new trainingEstate planning attorney? Stop guessing how to get results from online ads and grow your firm with our client-generating Seminar 3.0361. The Data Problem Killing Your Google Ads Results (And How to Fix It) with John Horn
43:22||Ep. 361The Data Problem Killing Your Google Ads Results (And How to Fix It) with John Horn>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.>> Get the new book beyondintakebook.comResource Links:Fast track your marketing efforts while avoiding common marketing mistakes in our new trainingEstate planning attorney? Stop guessing how to get results from online ads and grow your firm with our client-generating Seminar 3.0
The 97% of Your Market Google Can't See [Live Webinar Next Tuesday]
03:00|Register free here: https://us02web.zoom.us/webinar/register/4417779236099/WN_BeJsOS_1SESuLjOdDcao1gMost law firms are competing for the 3% of prospects actively searching on Google — while the other 97% with the same legal problems aren't shopping yet.This Tuesday, May 19th at 12pm PT / 3pm ET, I'm hosting a free live webinar with the Smith.ai team breaking down exactly how forward-thinking firms are reaching that invisible majority before their competitors even know they exist.You'll learn why Google's cost-per-lead will never go back to what it was, how to reach the 22X larger market outside of search, and the exact framework turning cold social traffic into pre-qualified consultations at premium rates.Register free here: https://us02web.zoom.us/webinar/register/4417779236099/WN_BeJsOS_1SESuLjOdDcao1g