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Law Firm Growth Podcast

Why Becoming an “Anti-Lawyer” Grew This Firm by 724% in a Year with Ticora Davis

Ep. 142

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Resource Links:

  • Learn more about Ticora Davis and her growing team at https://creatorslawfirm.com/ticora-davis
  • Ready to improve your estate planning marketing? Make sure you’re avoiding the 3 biggest mistakes in our new training
  • Estate planning attorney? Stop guessing how to get results from online ads and grow your firm with our client-generating Seminar 3.0

Ticora Davis’s firm has grown by a whopping 724% in the last year…but how did she do it?

It all started with leveraging social media back in 2017, simply because…

She didn’t have money. As a result, she took on a new philosophy:

“A lot of people say cash is king, but really, community is king.” For example…

She was primarily educating instead of selling, which began with a simple Google search:

“Why do people hate lawyers?”

And she took everything that she found to become the “anti-lawyer,” speaking in SIMPLE terms and integrating relevant pop culture to educate and empower, not lecture.

A lot of attorneys get in their own way trying to display a certain level of expertise…

Reducing the impact they have on their clients as a result.

So what can attorneys do to increase their impact and simplify their messaging at the same time?

In this week’s podcast, Ticora discusses how you can speak to prospects using a culturally relevant lens to share important information.

There’s much more to learn in this episode about scaling your firm and charging what you’re worth, so tune in now!

In this episode: 

  • 1:00 - How Ticora’s social media presence fits into her overall strategy
  • 5:16 - The impact of being inside of Ticora’s social media orbit
  • 8:11 - Turning into the “anti-lawyer”
  • 12:44 -  Utilizing expertise outside of legal training
  • 15:29 - The trial-by-fire path to becoming an attorney
  • 18:14 - Becoming an environmental sponge
  • 20:43 - Ticora’s team
  • 25:00 - First priority hires before scaling
  • 32:42 - Charging what you’re worth for services
  • 38:30 - What it takes to run an effective marketing operation
  • 42:04 - Surveying your audience to create relevant content
  • 44:10 - Where to connect with Ticora
About Ticora Davis:

Ticora Davis helps Black entrepreneurs and women business owners bulletproof their brands. In 2017, the intellectual property attorney founded The Creator's Law Firm, which specializes in trademarks and copyright, to help people protect their "products, programs, and profits." Her all-female team of 9 employees has served around 850 clients and was awarded a $10,000 Beyonce's BeyGood x NAACP Small Business Impact Fund grant.

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