Law Firm Growth Podcast

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We’re all familiar with the classic trope that lawyers are “bad” at sales. But why is this the case?

It turns out that the skills that make a good attorney don't always make a good salesperson - at least in the traditional sense.

But for attorneys who want to take control of their practice growth - and get away from overreliance on referrals - it’s imperative to become better at selling.

So what if you could take control of growing your firm, without coming off as sleazy or resorting to shady sales tactics?

In this week’s podcast, host Jan Roos discusses the three most common types of successful salespeople. He explains which attorneys you should strive to be and how connecting with this one “thing” can put you on the path to selling with ease. 

There’s much more to learn in this episode about scaling your firm, so tune in now!

In this episode: 

• 01:50 - The first type of successful salespeople 
• 03:09 - The second type of successful salespeople 
• 4:17 - The last type of successful salespeople
• 06:15 - The most important thing to do to be better at sales
• 06:36 - Why “smart” people are often at a disadvantage in sales

Jan Roos is the founder and CEO of CaseFuel agency, which helps law firms generate revenue through pay-per-click advertising. He is a legal marketing expert and is the author of the bestselling book, Legal Marketing Fastlane. It talks about PPC lead generation, a technique used to generate client leads for big and small practices.

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