Share
Law Firm Growth Podcast
The Neverending Battle Between Marketing and Fulfillment
Ep. 147
•
>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.
Resource Links:
- Looking for improvements to your marketing? Start by avoiding common mistakes, found in our new training
- Get access to Close Your Next Consultation training and other valuable resources when you join our Facebook group
- Estate planning attorney? Plug into a proven system for consistent revenue with Seminar 3.0
This rule is a constant reality inside law firms…
The problem that you’re solving today is going to create a different problem.
In this instance…we’re talking marketing and fulfillment. For example…
If you nail the marketing, you have to figure out fulfillment.
Once you hire people for fulfillment, you have to figure out ways to keep things going on the marketing side.
There’s never going to be an end to this cycle.
These things have to move in lockstep as much as possible, but they will never be in perfect unison.
So, what’s the best way to systematize and gain confidence in this perpetual cycle that’s necessary for growth, and why do firms get stuck figuring this out?
In this week’s podcast, Jan discusses why neverending battle can be particularly challenging for some firms, and what simple steps are necessary to gain control of this cycle.
There’s much more to learn in this episode about scaling your firm, so tune in now!
In this episode:
- 0:55 - The front house versus the back house
- 1:25 - If you’re stuck at a specific level of growth against your will…
- 2:43 - Why this battle is particularly tough for solo firms
- 4:39 - A common situation where people get stuck
- 6:32 - Understanding your first and second moves for growth
- 8:29 - A requirement after tripling your headcount
Jan Roos is the founder and CEO of CaseFuel agency, which helps law firms generate revenue through pay-per-click advertising. He is a legal marketing expert and is the author of the bestselling book, Legal Marketing Fastlane. It talks about PPC lead generation, a technique used to generate client leads for big and small practices.
If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.
More episodes
View all episodes
384. Why Law Firms Pay $40k to Avoid One Awkward Conversation
12:04||Ep. 384Why Law Firms Pay $40k to Avoid One Awkward Conversation>> Subscribe to Conflict of Interest on LinkedIn.>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.>> Get the new book beyondintakebook.comResource Links:Fast track your marketing efforts while avoiding common marketing mistakes in our new trainingEstate planning attorney? Stop guessing how to get results from online ads and grow your firm with our client-generating Seminar 3.0383. The Long Game: How to Build a Referral Network That Prints Money with Chris F'n Rose
33:49||Ep. 383The Long Game: How to Build a Referral Network That Prints Money with Chris F'n Rose>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.>> Get the new book beyondintakebook.comResource Links:Fast track your marketing efforts while avoiding common marketing mistakes in our new trainingEstate planning attorney? Stop guessing how to get results from online ads and grow your firm with our client-generating Seminar 3.0382. The Best Bridge: Why There's No One Right Answer in Legal Marketing
13:53||Ep. 382The Best Bridge: Why There's No One Right Answer in Legal Marketing>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.>> Get the new book beyondintakebook.comResource Links:Fast track your marketing efforts while avoiding common marketing mistakes in our new trainingEstate planning attorney? Stop guessing how to get results from online ads and grow your firm with our client-generating Seminar 3.0381. Why 98% of Your Website Traffic Never Contacts Your Firm — And How to Fix It with Daniel Steinberg
31:44||Ep. 381Why 98% of Your Website Traffic Never Contacts Your Firm — And How to Fix It with Daniel Steinberg>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.>> Get the new book beyondintakebook.comResource Links:Fast track your marketing efforts while avoiding common marketing mistakes in our new trainingEstate planning attorney? Stop guessing how to get results from online ads and grow your firm with our client-generating Seminar 3.0380. What's Happening with Google Local Service Ads and How Law Firms Can Survive the Transition
13:18||Ep. 380What's Happening with Google Local Service Ads and How Law Firms Can Survive the Transition>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.>> Get the new book beyondintakebook.comResource Links:Fast track your marketing efforts while avoiding common marketing mistakes in our new trainingEstate planning attorney? Stop guessing how to get results from online ads and grow your firm with our client-generating Seminar 3.0379. Why Delegation Fails Law Firm Owners (And the 4-Step Fix) with Gina Cotner
35:43||Ep. 379Why Delegation Fails Law Firm Owners (And the 4-Step Fix) with Gina Cotner>> https://www.athenaexecutiveservices.com/>> Receive 5 free hours of service added to your first full month of work with Athena Executive Services (AES)—a $275 value! Just mention this offer during your first call with us.>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.>> Get the new book beyondintakebook.comResource Links:Fast track your marketing efforts while avoiding common marketing mistakes in our new trainingEstate planning attorney? Stop guessing how to get results from online ads and grow your firm with our client-generating Seminar 3.0378. From Transactional to Generational: How to Build an Estate Planning Firm That Lasts with Sanford Fisch
39:20||Ep. 378From Transactional to Generational: How to Build an Estate Planning Firm That Lasts with Sanford Fisch>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.>> Get the new book beyondintakebook.comResource Links:Fast track your marketing efforts while avoiding common marketing mistakes in our new trainingEstate planning attorney? Stop guessing how to get results from online ads and grow your firm with our client-generating Seminar 3.0377. The Dirty Truth About Guaranteed Cases (And Why You Should Run)
13:32||Ep. 377The Dirty Truth About Guaranteed Cases (And Why You Should Run)>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.>> Get the new book beyondintakebook.comResource Links:Fast track your marketing efforts while avoiding common marketing mistakes in our new trainingEstate planning attorney? Stop guessing how to get results from online ads and grow your firm with our client-generating Seminar 3.0376. Stop Trying to Go Viral: The Video Strategy That Gets Law Firms Cases, Not Views with Mike Cuevas
34:42||Ep. 376Stop Trying to Go Viral: The Video Strategy That Gets Law Firms Cases, Not Views with Mike Cuevas>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.>> Get the new book beyondintakebook.comResource Links:Fast track your marketing efforts while avoiding common marketing mistakes in our new trainingEstate planning attorney? Stop guessing how to get results from online ads and grow your firm with our client-generating Seminar 3.0