Share
Law Firm Growth Podcast
The “Ideas Guys” Paradox and the Dunning-Kruger Effect
>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.
Resource Links:
- Taking our Close Your Next Consultation training is a great idea. Get access by joining our Facebook group
- Estate planning attorney? Supercharge your firm growth online with Seminar 2.0
Einstein’s theory of relativity. Gutenberg’s printing press. Steve Jobs’s iPhone. It’s no secret that people with big ideas have the capability to change the world.
Idea guys and gals are always dreaming of the next big thing that will revolutionize their business, their industry or the world…
But more often than not those ideas never materialize. The truth is most people just can’t seem to turn their ideas into reality.
So what differentiates idea guys that change the world, from the idea guys that people avoid talking to at parties?
If you’ve ever had a big idea for your law firm — but weren’t sure how to make it work — you won’t want to miss this episode.
In this week’s podcast, host Jan Roos discusses the paradox of the “idea guys”. He also shares the one type of person idea guys need, or need to become, to execute their ideas.
There’s much more to learn in this episode about executing ideas, so tune in now!
In this episode:
- 01:50 - Understanding the psychology of “idea guys”
- 02:57 - The paradox of the idea guy and the Dunning-Kruger Effect
- 04:14 - How idea guys can execute, pt. 1
- 06:05 - How idea guys can execute, pt. 2
- 08:25 - How to solve the paradox
Jan Roos is the founder and CEO of CaseFuel agency, which helps law firms generate revenue through pay-per-click advertising. He is a legal marketing expert and is the author of the bestselling book, Legal Marketing Fastlane. It talks about PPC lead generation, a technique used to generate client leads for big and small practices.
If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.
More episodes
View all episodes
253. Beyond Search - Why Big Firms Are Going Outside of Google
12:13Beyond Search - Why Big Firms Are Going Outside of Google>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.>> Get the new book beyondintakebook.comResource Links:Fast track your marketing efforts while avoiding common marketing mistakes in our new trainingEstate planning attorney? Stop guessing how to get results from online ads and grow your firm with our client-generating Seminar 3.0252. Elite Business Development for Law Firms with Ronnie Deaver
39:26Elite Business Development for Law Firms with Ronnie Deaver>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.>> Get the new book beyondintakebook.comResource Links:Fast track your marketing efforts while avoiding common marketing mistakes in our new trainingEstate planning attorney? Stop guessing how to get results from online ads and grow your firm with our client-generating Seminar 3.0251. Growing a 9 Employee Law Firm in 4 Years with Elle Smith
35:43Growing a 9 Employee Law Firm in 4 Years with Elle Smith>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.>> Get the new book beyondintakebook.comResource Links:Fast track your marketing efforts while avoiding common marketing mistakes in our new trainingEstate planning attorney? Stop guessing how to get results from online ads and grow your firm with our client-generating Seminar 3.0250. What Firms That Succeed At Estate Planning Have In Common
13:14What Firms That Succeed At Estate Planning Have In Common>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.>> Get the new book beyondintakebook.comResource Links:Fast track your marketing efforts while avoiding common marketing mistakes in our new trainingEstate planning attorney? Stop guessing how to get results from online ads and grow your firm with our client-generating Seminar 3.0249. AI and the Future of Google Ads with Bo Royal
34:35AI and the Future of Google Ads with Bo Royal>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.>> Get the new book beyondintakebook.comResource Links:Fast track your marketing efforts while avoiding common marketing mistakes in our new trainingEstate planning attorney? Stop guessing how to get results from online ads and grow your firm with our client-generating Seminar 3.0248. Why Most Firms Fail to Scale Estate Planning - How to Avoid Losing Money
10:02Why Most Firms Fail to Scale Estate Planning - How to Avoid Losing Money>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.>> Get the new book beyondintakebook.comResource Links:Fast track your marketing efforts while avoiding common marketing mistakes in our new trainingEstate planning attorney? Stop guessing how to get results from online ads and grow your firm with our client-generating Seminar 3.0247. Building a Lead Conversion Machine with Michael Patrick Strauch and Richard James
29:58Behind the Firm: Entrepreneurial Insights with Michael Patrick Strauch and Richard JamesGet your free copy of The Favor by Richard here>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.>> Get the new book beyondintakebook.comResource Links:Fast track your marketing efforts while avoiding common marketing mistakes in our new trainingEstate planning attorney? Stop guessing how to get results from online ads and grow your firm with our client-generating Seminar 3.0246. Why Most Firms Fail to Scale Estate Planning - Building Capability vs. Building Access
16:48Why Most Firms Fail to Scale Estate Planning - Building Capability vs. Building Access>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.>> Get the new book beyondintakebook.comResource Links:Fast track your marketing efforts while avoiding common marketing mistakes in our new trainingEstate planning attorney? Stop guessing how to get results from online ads and grow your firm with our client-generating Seminar 3.0245. Going from Vision to Process with Scott Beebe
39:26Going from Vision to Process with Scott Beebe>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.>> Get the new book beyondintakebook.comResource Links:Fast track your marketing efforts while avoiding common marketing mistakes in our new trainingEstate planning attorney? Stop guessing how to get results from online ads and grow your firm with our client-generating Seminar 3.0