Share
Law Firm Growth Podcast
Is Google Really Looking Out For You?
Resource Links:
- CaseFuel Website (http://casefuel.com/)
- Get your copy of “Legal Marketing Fastlane” (https://www.amazon.com/Legal-Marketing-Fastlane-Roadmap-Generating-ebook/dp/B06X9B76QX)
Google makes its money from online advertisers. So it’s safe to assume the changes they make will benefit advertisers. Right?
It turns out that isn’t always the case. While the big platforms do need to maintain a good advertiser experience overall, occasionally decisions are made where individual advertisers are thrown under the bus in changes that are likely to move the stock price up.
You have to break a few eggs to make an omelette, so to speak. But with the right knowledge you can make sure your shell stays intact!
Is Google really looking out for the little guy? Join me in today’s podcast as we dive into the dark side of Google AdWords.
We’ll be talking about:
- Revisiting “Legal Marketing Fastlane” [00:30]
- Google AdWords and its search traffic changes: It’s just business [00:58]
- Facebook and its acquisitions as a platform for selling impressions [04:16]
- Notes on working with Google from the Legal Marketing Fastlane [07:07]
- Why Google is not looking out for the little guy [07:55]
- The issues with Google’s Search Network and landing pages [08:35]
- Why the “Search Network with Display Select” setting is not the best campaign setting there is [10:26]
About Our Host:
Jan Roos is the CEO of CaseFuel agency, helping law firms generate revenue through pay per click advertising. He is a legal marketing expert and is the author of the bestselling book, “Legal Marketing Fastlane.” It talks about PPC lead generation, a technique used to generate client leads for big and small practices.
If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.
More episodes
View all episodes
276. How to build a multimillion dollar practice and give it all away with Doug Wood
35:58||Ep. 276How to build a multimillion dollar practice and give it all away with Doug Wood>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.>> Get the new book beyondintakebook.comResource Links:Fast track your marketing efforts while avoiding common marketing mistakes in our new trainingEstate planning attorney? Stop guessing how to get results from online ads and grow your firm with our client-generating Seminar 3.0275. Accessing Top Quality Talent in Canada with Laura Tolhoek
31:41||Ep. 275Accessing Top Quality Talent in Canada with Laura Tolhoek>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.>> Get the new book beyondintakebook.comResource Links:Fast track your marketing efforts while avoiding common marketing mistakes in our new trainingEstate planning attorney? Stop guessing how to get results from online ads and grow your firm with our client-generating Seminar 3.0274. Using Database Reactivations for Instant Cash
11:39||Ep. 274Using Database Reactivations for Instant Cash>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.>> Get the new book beyondintakebook.comResource Links:Fast track your marketing efforts while avoiding common marketing mistakes in our new trainingEstate planning attorney? Stop guessing how to get results from online ads and grow your firm with our client-generating Seminar 3.0273. How to Help Clients Going through Grief with Krista St. Germain
31:07||Ep. 273How to Help Clients Going through Grief with Krista St. Germain>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.>> Get the new book beyondintakebook.comResource Links:Fast track your marketing efforts while avoiding common marketing mistakes in our new trainingEstate planning attorney? Stop guessing how to get results from online ads and grow your firm with our client-generating Seminar 3.0272. How to Double Dip on Your Clients with Cross Sells
11:02||Ep. 272How to Double Dip on Your Clients with Cross Sells>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.>> Get the new book beyondintakebook.comResource Links:Fast track your marketing efforts while avoiding common marketing mistakes in our new trainingEstate planning attorney? Stop guessing how to get results from online ads and grow your firm with our client-generating Seminar 3.0271. Conversion Copywriting to 3X Adwords Results with Mary Blackiston
28:11||Ep. 271Conversion Copywriting to 3X Adwords Results with Mary Blackiston>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.>> Get the new book beyondintakebook.comResource Links:Fast track your marketing efforts while avoiding common marketing mistakes in our new trainingEstate planning attorney? Stop guessing how to get results from online ads and grow your firm with our client-generating Seminar 3.0270. Scaling like a Fortune 500 with Simon Severino
30:06||Ep. 270Scaling like a Fortune 500 with Simon Severino>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.>> Get the new book beyondintakebook.comResource Links:Fast track your marketing efforts while avoiding common marketing mistakes in our new trainingEstate planning attorney? Stop guessing how to get results from online ads and grow your firm with our client-generating Seminar 3.0269. Scaling to 40 Employees in an "Impossible" Practice Area with Jonathan Melmed
30:58||Ep. 269Scaling to 40 Employees in an "Impossible" Practice Area with Jonathan MelmedJonathan Melmed, founder of Melmed Law Group, has dedicated his entire professional career exclusively to high-stakes employment litigation, representing workers across California and beyond. Over the past decade, Jonathan has served as lead counsel or co-lead counsel on hundreds of class and representative actions, including numerous multi-million-dollar cases, several of which have settled for eight-figure amounts. Jonathan has also been a champion for the rights of disenfranchised workers who have been victims of unlawful discrimination, sexual harassment and assault, illegal terminations, and whistleblower retaliation.https://www.melmedlaw.com/>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.>> Get the new book beyondintakebook.comResource Links:Fast track your marketing efforts while avoiding common marketing mistakes in our new trainingEstate planning attorney? Stop guessing how to get results from online ads and grow your firm with our client-generating Seminar 3.0268. How to Grow Your Law Firm Using Podcasts with Traci DeForge
34:51||Ep. 268How to Grow Your Law Firm Using Podcasts with Traci DeForge>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.>> Get the new book beyondintakebook.comResource Links:Fast track your marketing efforts while avoiding common marketing mistakes in our new trainingEstate planning attorney? Stop guessing how to get results from online ads and grow your firm with our client-generating Seminar 3.0