Share

cover art for How We Failed a Potential Client

Law Firm Growth Podcast

How We Failed a Potential Client

Ep. 122
•

>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.

Resource Links:

We have a confession: we failed a potential client.

So, what happened? And why are we telling you about it?

For one, we hope this story can help prevent other attorneys from having the same fate as this law firm owner.

And it’s a good lesson for any attorney thinking about implementing a new marketing strategy.

In this week’s podcast, Jan shares a story of how a failed sale led to bad consequences. He also discusses the lessons you can take from this story to set yourself up for success in the future.

There’s much more to learn in this episode about making the right choices for your firm, so tune in now!

In this episode: 

  • 00:55 - the story
  • 03:43 - it’s easier to market a product than make a good product 
  • 05:35 - what we’re seeing in the estate planning market right now
  • 08:56 - a note on guarantees 
About Our Host:

Jan Roos is the founder and CEO of CaseFuel agency, which helps law firms generate revenue through pay-per-click advertising. He is a legal marketing expert and is the author of the bestselling book, Legal Marketing Fastlane. It talks about PPC lead generation, a technique used to generate client leads for big and small practices.

If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

More episodes

View all episodes

  • 343. From Incremental to Exponential: The Magic Questions That Change Everything with Keith Ellis

    36:44||Ep. 343
    From Incremental to Exponential: The Magic Questions That Change Everything with Keith Ellis>> Get Work Less, Scale Faster for free at keithellis.com>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.>> Get the new book beyondintakebook.comResource Links:Fast track your marketing efforts while avoiding common marketing mistakes in our new trainingEstate planning attorney? Stop guessing how to get results from online ads and grow your firm with our client-generating Seminar 3.0

  • 342. Why Your Team Is Managing You (And How to Reverse It) with Brad Farris

    37:10||Ep. 342
    Why Your Team Is Managing You (And How to Reverse It) with Brad Farris>> anchoradvistors.com/self-leadership-assessment>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.>> Get the new book beyondintakebook.comResource Links:Fast track your marketing efforts while avoiding common marketing mistakes in our new trainingEstate planning attorney? Stop guessing how to get results from online ads and grow your firm with our client-generating Seminar 3.0

  • 341. How a Ruth Mannschreck Cut Her Hours in Half Without Losing Revenue (And You Can Too)

    38:36||Ep. 341
    How a Ruth Mannschreck Cut Her Hours in Half Without Losing Revenue (And You Can Too)>> workfewerhours.com>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.>> Get the new book beyondintakebook.comResource Links:Fast track your marketing efforts while avoiding common marketing mistakes in our new trainingEstate planning attorney? Stop guessing how to get results from online ads and grow your firm with our client-generating Seminar 3.0

  • 340. The 13X ROI Channel Most Lawyers Ignore with Wilson Zehr

    37:45||Ep. 340
    The 13X ROI Channel Most Lawyers Ignore with Wilson Zehr>> zairmail.com/speedy>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.>> Get the new book beyondintakebook.comResource Links:Fast track your marketing efforts while avoiding common marketing mistakes in our new trainingEstate planning attorney? Stop guessing how to get results from online ads and grow your firm with our client-generating Seminar 3.0

  • 339. Why the Finance Person Gets Hired Last (And Why That's a Massive Mistake) with Adam Beckman

    34:44||Ep. 339
    Title>> financialsynergy.co>> Book time with Adam>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.>> Get the new book beyondintakebook.comResource Links:Fast track your marketing efforts while avoiding common marketing mistakes in our new trainingEstate planning attorney? Stop guessing how to get results from online ads and grow your firm with our client-generating Seminar 3.0

  • 338. Stop Asking for Referrals: The Science-Backed System That Actually Works with Stacey Brown Randall

    37:26||Ep. 338
    Stop Asking for Referrals: The Science-Backed System That Actually Works with Stacey Brown Randall>> Check out Stacey's book, The Referable Client Experience.>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.>> Get the new book beyondintakebook.comResource Links:Fast track your marketing efforts while avoiding common marketing mistakes in our new trainingEstate planning attorney? Stop guessing how to get results from online ads and grow your firm with our client-generating Seminar 3.0

  • 337. Getting Real on Delegating Sales: The Meineke Dilemma

    15:46||Ep. 337
    Getting Real on Delegating Sales: The Meineke Dilemma>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.>> Get the new book beyondintakebook.comResource Links:Fast track your marketing efforts while avoiding common marketing mistakes in our new trainingEstate planning attorney? Stop guessing how to get results from online ads and grow your firm with our client-generating Seminar 3.0

  • 336. How to Leave Your Firm Without the Guilt (And Double Your Income) with Wendy Meadows

    42:17||Ep. 336
    How to Leave Your Firm Without the Guilt (And Double Your Income) with Wendy Meadows>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.>> Get the new book beyondintakebook.comResource Links:Fast track your marketing efforts while avoiding common marketing mistakes in our new trainingEstate planning attorney? Stop guessing how to get results from online ads and grow your firm with our client-generating Seminar 3.0

  • 335. Getting Real on Delegating Sales: The Economics of Outsourcing

    11:21||Ep. 335
    Getting Real on Delegating Sales: The Economics of Outsourcing>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.>> Get the new book beyondintakebook.comResource Links:Fast track your marketing efforts while avoiding common marketing mistakes in our new trainingEstate planning attorney? Stop guessing how to get results from online ads and grow your firm with our client-generating Seminar 3.0
Copyright Jan Roos
Hosted with ❤️ by Acast