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Law Firm Growth Podcast

How to Make the Holiday Months Your Biggest of the Year

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It’s the most wonderful time of the year, isn’t it?

Thanksgiving, Christmas, NYE are on the horizon. The weather is colder, people are merrier and businesses are taking advantage of the season by taking some time off. 

After all, holidays are usually a time when there’s less client intake, downturns usually happen, and incomes shrink.

Business owners think it’s probably not a great time to do business. So they hit “pause”.

But I’m here to tell you that’s not the case.  

The holidays can be your shining opportunity to make it big this year. I’ll tell you why you shouldn’t hit pause on your business this holiday season.

In this week’s podcast, I’ll explain why you should keep your doors open while everyone else is taking a break. We’ll also cover some tactics that you can use to make the season worth your while. 

We’ll be talking about:
  1. What’s with the holiday season [00:28]
  2. Looking further back [01:15]
  3. The mentality of seven figure businesses [01:53]
  4. Why you should keep your doors open during holidays [03:38]
  5. Holidays means more motivated clients and less competition [04:11]
  6. A little bit of tactics of getting the goal line of these deals [04:53] 
  7. How to handle the classic holiday objection [05:11] 
  8. Leveraging clients into taking action [07:53]
  9. Separating smokescreens and actual logistics problems [08:27]
  10. Closing the deal with a proper follow up [09:08]
  11. Putting all these things together [09:53]
About Jan:

Jan Roos is the CEO of CaseFuel agency, helping law firms generate revenue through pay per click advertising. He is a legal marketing expert and is the author of the bestselling book, “Legal Marketing Fastlane.” It talks about PPC lead generation, a technique used to generate client leads for big and small practices

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