Share
Law Firm Growth Podcast
How to Charge What You’re Worth With Value Based Pricing
Resource Links:
- CaseFuel Website (http://casefuel.com/)
- Get your copy of “Legal Marketing Fastlane” (https://www.amazon.com/Legal-Marketing-Fastlane-Roadmap-Generating-ebook/dp/B06X9B76QX)
Most service providers, especially up and coming lawyers have difficulty ranging the fees for their services because of a particular toxic mindset. This mindset traps an individual into thinking that their worth is always tied down to the amount of effort they pour into it. However, that kind of thinking needs to end.
Today, I’ll talk about how to frame situations and perspectives properly, especially when it comes to providing the right value for your legal services. Also, we’ll go into the details on why it is not a wise decision to fixate your value on your hours. People pay you for your expertise and not specifically your hours.
If you are still in the dark and can’t decide on the worth of your services, listen to this episode today!
We’ll be talking about:- Eye-opening conversation with a prospect [00:41]
- Toxic belief system [01:22]
- Value based pricing [02:08]
- Visible practice in personal injury [02:27]
- Value is not dictated by the hours [04:14]
- Focus more on the value, not on the input [05:21]
- Learn to communicate the value effectively [07:15]
- Build the consultation process brick by brick [09:16]
- Focus on presenting the outcome, not the context [11:02]
Jan Roos is the CEO of CaseFuel agency, helping law firms generate revenue through pay per click advertising. He is a legal marketing expert and is the author of the bestselling book, “Legal Marketing Fastlane.” It talks about PPC lead generation, a technique used to generate client leads for big and small practices.
If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.
More episodes
View all episodes
250. What Firms That Succeed At Estate Planning Have In Common
13:14What Firms That Succeed At Estate Planning Have In Common>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.>> Get the new book beyondintakebook.comResource Links:Fast track your marketing efforts while avoiding common marketing mistakes in our new trainingEstate planning attorney? Stop guessing how to get results from online ads and grow your firm with our client-generating Seminar 3.0249. AI and the Future of Google Ads with Bo Royal
34:35AI and the Future of Google Ads with Bo Royal>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.>> Get the new book beyondintakebook.comResource Links:Fast track your marketing efforts while avoiding common marketing mistakes in our new trainingEstate planning attorney? Stop guessing how to get results from online ads and grow your firm with our client-generating Seminar 3.0248. Why Most Firms Fail to Scale Estate Planning - How to Avoid Losing Money
10:02Why Most Firms Fail to Scale Estate Planning - How to Avoid Losing Money>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.>> Get the new book beyondintakebook.comResource Links:Fast track your marketing efforts while avoiding common marketing mistakes in our new trainingEstate planning attorney? Stop guessing how to get results from online ads and grow your firm with our client-generating Seminar 3.0247. Building a Lead Conversion Machine with Michael Patrick Strauch and Richard James
29:58Behind the Firm: Entrepreneurial Insights with Michael Patrick Strauch and Richard JamesGet your free copy of The Favor by Richard here>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.>> Get the new book beyondintakebook.comResource Links:Fast track your marketing efforts while avoiding common marketing mistakes in our new trainingEstate planning attorney? Stop guessing how to get results from online ads and grow your firm with our client-generating Seminar 3.0246. Why Most Firms Fail to Scale Estate Planning - Building Capability vs. Building Access
16:48Why Most Firms Fail to Scale Estate Planning - Building Capability vs. Building Access>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.>> Get the new book beyondintakebook.comResource Links:Fast track your marketing efforts while avoiding common marketing mistakes in our new trainingEstate planning attorney? Stop guessing how to get results from online ads and grow your firm with our client-generating Seminar 3.0245. Going from Vision to Process with Scott Beebe
39:26Going from Vision to Process with Scott Beebe>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.>> Get the new book beyondintakebook.comResource Links:Fast track your marketing efforts while avoiding common marketing mistakes in our new trainingEstate planning attorney? Stop guessing how to get results from online ads and grow your firm with our client-generating Seminar 3.0244. Why Most Firms Fail to Scale Estate Planning - The Chicken and the Egg
14:28Why Most Firms Fail to Scale Estate Planning - The Chicken and the Egg>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.>> Get the new book beyondintakebook.comResource Links:Fast track your marketing efforts while avoiding common marketing mistakes in our new trainingEstate planning attorney? Stop guessing how to get results from online ads and grow your firm with our client-generating Seminar 3.0243. How to Go From Buying Leads to Building Your Brand with Jerry Jariwalla
41:49How to Go From Buying Leads to Building Your Brand with Jerry Jariwalla>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.>> Get the new book beyondintakebook.comResource Links:Fast track your marketing efforts while avoiding common marketing mistakes in our new trainingEstate planning attorney? Stop guessing how to get results from online ads and grow your firm with our client-generating Seminar 3.0242. Get Visibility and Accountability on Your Growth with a CRM That Works for You
09:09Get Visibility and Accountability on Your Growth with a CRM That Works for YouClick here to get our launch pricing for Close by CaseFuel! >> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.>> Get the new book beyondintakebook.comResource Links:Fast track your marketing efforts while avoiding common marketing mistakes in our new trainingEstate planning attorney? Stop guessing how to get results from online ads and grow your firm with our client-generating Seminar 3.0