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Law Firm Growth Podcast
How "The Packet" Could be Killing Your Ability to Scale Beyond Referrals
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Resource Links:
- Boost your case count without using a packet with the Double Your Case Files Masterclass
- Get access to our Estate Planning Masterclass when you join our Law Firm Growth Secrets Facebook group
- Estate planning attorney? Stop guessing how to get results from online ads and grow your firm with our client-generating Seminar 3.0
Is it time for you to consider scaling beyond just referrals and into marketing?
If so, you’re headed in the right direction, because…
Growing from referrals to marketing is a jump almost all successful firms will need to make.
But first, you must understand this…
When you scale into marketing, the more you go into direct-to-market (where people don’t know you), the less effective relying on a packet will be.
So what can you do to implement a sales process that continues to close deals?
Well, it starts with building rapport, accommodating people as they are, and making note of feedback. After all…
A sales process is only as useful as its ability to deliver results.
Learn how our clients continue to get consistent results without packets on this week's episode.
In this week’s podcast, Jan discusses where using a packet succeeds, where it fails, and the opportunities that get left on the table using any one-size-fits-all approach.
There’s much more to learn in this episode about scaling your firm, so tune in now!
In this episode:
- 1:59 - Thoughts on “the packet”
- 3:04 - Why you'd need a packet
- 4:50 - Where the packet will be easier
- 5:39 - Building rapport
- 7:05 - Real-time feedback
- 9:33 - Higher efficiency
- 10:36 - Scalability
- 12:08 - Accountability
- 14:20 - Uncomfortable conversations
- 15:54 - My goal for all of you
Jan Roos is the founder and CEO of CaseFuel agency, which helps law firms generate revenue through pay-per-click advertising. He is a legal marketing expert and is the author of the bestselling book, Legal Marketing Fastlane. It talks about PPC lead generation, a technique used to generate client leads for big and small practices.
If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.
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