Share
Law Firm Growth Podcast
How Big Firms Think Differently About Scaling
Ep. 128
•
>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.
Resource Links:
- Learn how to set - and meet - internal sales goals with Double Your Case Files Masterclass
- Supercharge your law firm growth and get access to free masterclasses and more when you join our Facebook group
- Estate planning attorney? Plug into a proven system for consistent revenue with Seminar 3.0
If you want to scale your firm quickly...
You have to look at the largest firms to see what they do differently than the rest.
Most of them think about scaling and marketing the same way they think about law school.
For example, most of those firms are initially looking to break even on their marketing...
Much like people who finish law school are looking to break even with their educational investment.
But after you’ve made your money back…
What kind of ROI are you realistically expecting moving forward?
At the end of the day, if you play your cards right...
You’ll have enough data to determine if you have a winning marketing strategy or not.
How does early marketing data set you up for success?
In this week’s podcast, Jan discusses how to determine if you’ve found a good channel for marketing and how to use that marketing data to calculate the type of ROI you’re looking for.
There’s much more to learn in this episode about scaling your firm, so tune in now!
More episodes
View all episodes
362. Direct Mail vs. Facebook for Seminars: Lessons from 5 Years of Running Both
12:00||Ep. 362Direct Mail vs. Facebook for Seminars: Lessons from 5 Years of Running Both>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.>> Get the new book beyondintakebook.comResource Links:Fast track your marketing efforts while avoiding common marketing mistakes in our new trainingEstate planning attorney? Stop guessing how to get results from online ads and grow your firm with our client-generating Seminar 3.0361. The Data Problem Killing Your Google Ads Results (And How to Fix It) with John Horn
43:22||Ep. 361The Data Problem Killing Your Google Ads Results (And How to Fix It) with John Horn>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.>> Get the new book beyondintakebook.comResource Links:Fast track your marketing efforts while avoiding common marketing mistakes in our new trainingEstate planning attorney? Stop guessing how to get results from online ads and grow your firm with our client-generating Seminar 3.0
The 97% of Your Market Google Can't See [Live Webinar Next Tuesday]
03:00|Register free here: https://us02web.zoom.us/webinar/register/4417779236099/WN_BeJsOS_1SESuLjOdDcao1gMost law firms are competing for the 3% of prospects actively searching on Google — while the other 97% with the same legal problems aren't shopping yet.This Tuesday, May 19th at 12pm PT / 3pm ET, I'm hosting a free live webinar with the Smith.ai team breaking down exactly how forward-thinking firms are reaching that invisible majority before their competitors even know they exist.You'll learn why Google's cost-per-lead will never go back to what it was, how to reach the 22X larger market outside of search, and the exact framework turning cold social traffic into pre-qualified consultations at premium rates.Register free here: https://us02web.zoom.us/webinar/register/4417779236099/WN_BeJsOS_1SESuLjOdDcao1g360. Agentic AI for Law Firms Part 2: Scoreboards and Halftime Speeches
12:09||Ep. 360Agentic AI for Law Firms Part 2: Scoreboards and Halftime Speeches>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.>> Get the new book beyondintakebook.comResource Links:Fast track your marketing efforts while avoiding common marketing mistakes in our new trainingEstate planning attorney? Stop guessing how to get results from online ads and grow your firm with our client-generating Seminar 3.0359. Strategy First: The Thing That Makes Every Marketing Tactic Either Work or Fail with Kalen Marie Cotto
35:47||Ep. 359Strategy First: The Thing That Makes Every Marketing Tactic Either Work or Fail with Kalen Marie Cotto>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.>> Get the new book beyondintakebook.comResource Links:Fast track your marketing efforts while avoiding common marketing mistakes in our new trainingEstate planning attorney? Stop guessing how to get results from online ads and grow your firm with our client-generating Seminar 3.0358. Agentic AI for Law Firms Part 1: Hammers and Screwdrivers
10:17||Ep. 358Agentic AI for Law Firms Part 1: Hammers and Screwdrivers>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.>> Get the new book beyondintakebook.comResource Links:Fast track your marketing efforts while avoiding common marketing mistakes in our new trainingEstate planning attorney? Stop guessing how to get results from online ads and grow your firm with our client-generating Seminar 3.0357. How to Run 50 Consultations a Week Without Being in the Room with Michael Patrick Strauch
36:26||Ep. 357How to Run 50 Consultations a Week Without Being in the Room with Michael Patrick Strauch>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.>> Get the new book beyondintakebook.comResource Links:Fast track your marketing efforts while avoiding common marketing mistakes in our new trainingEstate planning attorney? Stop guessing how to get results from online ads and grow your firm with our client-generating Seminar 3.0356. Hooking and Setting - Beyond Intake
32:30||Ep. 356Hooking and Setting - Beyond Intake>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.>> Get the new book beyondintakebook.comResource Links:Fast track your marketing efforts while avoiding common marketing mistakes in our new trainingEstate planning attorney? Stop guessing how to get results from online ads and grow your firm with our client-generating Seminar 3.0355. Why Your Google Reviews Are a Content Channel — And You're Leaving Them Blank with George Swetlitz
28:53||Ep. 355Why Your Google Reviews Are a Content Channel — And You're Leaving Them Blank with George Switlitz>> Find solutions today. https://www.rightresponseai.com/>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.>> Get the new book beyondintakebook.comResource Links:Fast track your marketing efforts while avoiding common marketing mistakes in our new trainingEstate planning attorney? Stop guessing how to get results from online ads and grow your firm with our client-generating Seminar 3.0