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Law Firm Growth Podcast
How Big Firms Think Differently About Scaling
Ep. 128
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If you want to scale your firm quickly...
You have to look at the largest firms to see what they do differently than the rest.
Most of them think about scaling and marketing the same way they think about law school.
For example, most of those firms are initially looking to break even on their marketing...
Much like people who finish law school are looking to break even with their educational investment.
But after you’ve made your money back…
What kind of ROI are you realistically expecting moving forward?
At the end of the day, if you play your cards right...
You’ll have enough data to determine if you have a winning marketing strategy or not.
How does early marketing data set you up for success?
In this week’s podcast, Jan discusses how to determine if you’ve found a good channel for marketing and how to use that marketing data to calculate the type of ROI you’re looking for.
There’s much more to learn in this episode about scaling your firm, so tune in now!
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