Share

cover art for How Big Firms Think Differently About Scaling

Law Firm Growth Podcast

How Big Firms Think Differently About Scaling

Ep. 128

>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.

Resource Links:

If you want to scale your firm quickly...

You have to look at the largest firms to see what they do differently than the rest.

Most of them think about scaling and marketing the same way they think about law school.

For example, most of those firms are initially looking to break even on their marketing...

Much like people who finish law school are looking to break even with their educational investment.

But after you’ve made your money back…

What kind of ROI are you realistically expecting moving forward?

At the end of the day, if you play your cards right...

You’ll have enough data to determine if you have a winning marketing strategy or not.

How does early marketing data set you up for success?

In this week’s podcast, Jan discusses how to determine if you’ve found a good channel for marketing and how to use that marketing data to calculate the type of ROI you’re looking for.

There’s much more to learn in this episode about scaling your firm, so tune in now!



More episodes

View all episodes

  • 254. Beyond Search - How We Went from $2000 per Lead down to $100

    13:39
    Beyond Search - How We Went from $2000 per Lead down to $100>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.>> Get the new book beyondintakebook.comResource Links:Fast track your marketing efforts while avoiding common marketing mistakes in our new trainingEstate planning attorney? Stop guessing how to get results from online ads and grow your firm with our client-generating Seminar 3.0
  • 253. Beyond Search - Why Big Firms Are Going Outside of Google

    12:13
    Beyond Search - Why Big Firms Are Going Outside of Google>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.>> Get the new book beyondintakebook.comResource Links:Fast track your marketing efforts while avoiding common marketing mistakes in our new trainingEstate planning attorney? Stop guessing how to get results from online ads and grow your firm with our client-generating Seminar 3.0
  • 252. Elite Business Development for Law Firms with Ronnie Deaver

    39:26
    Elite Business Development for Law Firms with Ronnie Deaver>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.>> Get the new book beyondintakebook.comResource Links:Fast track your marketing efforts while avoiding common marketing mistakes in our new trainingEstate planning attorney? Stop guessing how to get results from online ads and grow your firm with our client-generating Seminar 3.0
  • 251. Growing a 9 Employee Law Firm in 4 Years with Elle Smith

    35:43
    Growing a 9 Employee Law Firm in 4 Years with Elle Smith>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.>> Get the new book beyondintakebook.comResource Links:Fast track your marketing efforts while avoiding common marketing mistakes in our new trainingEstate planning attorney? Stop guessing how to get results from online ads and grow your firm with our client-generating Seminar 3.0
  • 250. What Firms That Succeed At Estate Planning Have In Common

    13:14
    What Firms That Succeed At Estate Planning Have In Common>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.>> Get the new book beyondintakebook.comResource Links:Fast track your marketing efforts while avoiding common marketing mistakes in our new trainingEstate planning attorney? Stop guessing how to get results from online ads and grow your firm with our client-generating Seminar 3.0
  • 249. AI and the Future of Google Ads with Bo Royal

    34:35
    AI and the Future of Google Ads with Bo Royal>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.>> Get the new book beyondintakebook.comResource Links:Fast track your marketing efforts while avoiding common marketing mistakes in our new trainingEstate planning attorney? Stop guessing how to get results from online ads and grow your firm with our client-generating Seminar 3.0
  • 248. Why Most Firms Fail to Scale Estate Planning - How to Avoid Losing Money

    10:02
    Why Most Firms Fail to Scale Estate Planning - How to Avoid Losing Money>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.>> Get the new book beyondintakebook.comResource Links:Fast track your marketing efforts while avoiding common marketing mistakes in our new trainingEstate planning attorney? Stop guessing how to get results from online ads and grow your firm with our client-generating Seminar 3.0
  • 247. Building a Lead Conversion Machine with Michael Patrick Strauch and Richard James

    29:58
    Behind the Firm: Entrepreneurial Insights with Michael Patrick Strauch and Richard JamesGet your free copy of The Favor by Richard here>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.>> Get the new book beyondintakebook.comResource Links:Fast track your marketing efforts while avoiding common marketing mistakes in our new trainingEstate planning attorney? Stop guessing how to get results from online ads and grow your firm with our client-generating Seminar 3.0
  • 246. Why Most Firms Fail to Scale Estate Planning - Building Capability vs. Building Access

    16:48
    Why Most Firms Fail to Scale Estate Planning - Building Capability vs. Building Access>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.>> Get the new book beyondintakebook.comResource Links:Fast track your marketing efforts while avoiding common marketing mistakes in our new trainingEstate planning attorney? Stop guessing how to get results from online ads and grow your firm with our client-generating Seminar 3.0