The Growth Show with Whitney Bateson

In this episode, Whitney shares the eye-opening results from a recent survey of wellness practitioners. The survey uncovered the main challenges practitioners faced in the past year as they worked to grow their practices beyond 1:1 client work. Whitney breaks down the major themes that emerged: overwhelming time constraints, marketing systems that aren't converting, confidence struggles around visibility and pricing, and financial pressure to generate consistent income. She offers her honest perspective on why growing a practice is genuinely hard and why you're not alone in facing these obstacles. Whitney also introduces the 'Reach More People Bundle', a free week-long event (January 19-25) packed with resources, tools, and workshops specifically designed to help dietitians and therapists build marketing systems that actually work, attract more of the right clients, and create sustainable income growth. Join the waitlist now at whitneybateson.com/reach.TakeawaysMost practitioners are stuck in the ‘establishing’ phase.Revenue is a serious problem across all business stages.The biggest challenge is lack of consistent marketing systems.Practitioners are trapped in a frustrating cycle.Confidence and marketing knowledge gaps compound the problem.Resources MentionedThe Reach More People Bundle for Dietitians and Therapists: whitneybateson.com/reach (join the waitlist)Connect with Whitney:Follow Whitney on Instagram @whitneybateson

In this New Year's episode, Whitney shares her plans for a quiet New Year's Eve and reflects on the challenges and lessons of 2025. Despite facing setbacks in her business, Whitney discusses her investment in her website system and other business ventures. She seeks the audience's insights via a survey to better understand their needs and improve her offerings. Whitney also emphasizes the importance of setting realistic goals, maintaining a flexible schedule as a full-time traveler, and exploring new opportunities in the year ahead. Join her for a candid and insightful discussion on navigating business challenges and preparing for a successful 2026.Takeaways2025 was challenging, not because of a lack of effort, but because time, money, and energy were invested into strategies that didn’t deliver the growth they were meant to create.Trying to replace consulting income with leveraged offers revealed a gap between what the business was designed to do and what was actually sustaining it.The biggest lesson wasn’t to push harder, but to slow down and listen more closely to what clients are really struggling with before building or launching anything new.Any future growth has to support a flexible, asynchronous lifestyle—more money isn’t worth it if it comes at the cost of freedom or burnout.Real transformation goes beyond tools like websites; clients need support that helps them move through deeper business challenges with clarity, confidence, and momentum.Resources MentionedSurvey: https://whitneybateson.com/surveyConnect with Whitney:Follow Whitney on Instagram @whitneybateson

In this episode, Whitney introduces Homepage Magic – a new program that helps dietitians and health practitioners write homepage copy that actually connects with potential clients. Pulled from The Wellness Pro Website System, Homepage Magic focuses on one thing: getting your homepage right. Whitney walks through the most common mistakes she sees on practitioner websites and why your homepage needs to feel like a real conversation, not a sales pitch. She shares her approach to writing copy that sounds like you, builds trust quickly, and turns visitors into clients. Plus, she's offering a special introductory price for enrollees. Want a homepage that's done in a week? This episode breaks down exactly how to make it happen.Get Homepage Magic Now for $27: https://whitneybateson.com/magic TakeawaysYour homepage is not just the first page of your website, it’s where people quickly decide whether they feel understood, trust you, and want to keep reading.Most practitioner homepages don’t work because they speak at visitors instead of creating a conversation that reflects what the reader is experiencing.Trust and emotional connection need to come before credentials, services, or solutions if you want people to feel comfortable reaching out.The structure, order, and scannability of your homepage matter just as much as the words you choose, especially for people skimming quickly.A clear, human-centered homepage helps the right people recognize themselves in your work and feel confident taking the next step to contact you.Resources MentionedHomepage Magic: https://whitneybateson.com/magicConnect with Whitney:Follow Whitney on Instagram @whitneybateson

In this episode of The Growth Show, Whitney sits down with Rosanne Rust, a registered dietitian, nutritionist, and award-winning writer with a dynamic, multifaceted career. Rosanne shares how saying yes to unexpected opportunities, from clinical work to media, writing, and video, shaped a career far beyond the traditional dietetics path.We talk about the value of real-world experience, why communication skills are essential for modern dietitians, and how embracing flexibility can open doors you didn’t even know existed. Rosanne also talks about freelancing, navigating today’s media landscape, and staying grounded amid social media misinformation.If you’ve ever wondered whether it’s “okay” to explore different roles, interests, or income streams in your dietetics career, this episode will give you permission and practical insight to do exactly that.TakeawaysSaying yes to unexpected opportunities early in your career can uncover skills, passions, and connections you didn’t know you had. Gaining experience across different settings makes you a stronger, more empathetic, and more effective dietitian.Communication skills like writing, speaking, and teaching are built through practice, not perfection, and they can dramatically expand your impact. Volunteer work and low-pressure opportunities can be powerful stepping stones that build confidence, perspective, and long-term career momentum.A non-linear career path isn’t a liability, it’s often what leads to the most fulfilling, flexible, and meaningful work. Resources MentionedGLP-1 Kitchen Book: https://a.co/d/fhhOHok Go Deeper with RosanneWebsite: www.rustnutrition.com Instagram: https://www.instagram.com/chewthefacts/ TikTok: https://www.tiktok.com/@chewthefacts Facebook: https://www.facebook.com/rustnutrition & https://www.facebook.com/RosanneRustAuthor/LinkedIn: https://www.linkedin.com/in/rosannerust/Freebie: https://rustnutrition.com/shop/sale/ Connect with Whitney:Follow Whitney on Instagram @whitneybateson

In this episode of The Growth Show, host Whitney Bateson shares a replay of an insightful coaching call all about setting and prioritizing goals for 2026. The discussion centers on two major themes: growing your income and expanding your reach. Whitney also offers strategic advice for creating an effective, client-attracting website and introduces The Wellness Pro Website System, designed specifically for health and wellness professionals.TakeawaysMost of the 2026 goals practitioners have fallen into two big buckets: growing income and growing reach, and your plan needs to directly support one or both.Looking back at 2025 isn’t optional. Your wins, flops, and unfinished projects are data that should shape what actually makes the cut for next year.Courses, groups, and “leveraged offers” work best when they’re built from your real 1:1 process and launched to a warm, growing email list - not from scratch in a vacuum.Prioritizing with an impact-versus-effort lens helps you see which projects truly deserve Q1 focus and which can move to “later” without guilt.A simple marketing system - website as the hub, email for trust, searchable content + collaborations for discovery - can bring in clients consistently without you living on social media.Resources MentionedFlash Sale: https://whitneybateson.com/flash/ Ep. 89 - Plan, Goals, and Action for the Year Ahead (Part 1 of 2): https://whitneybateson.com/ep-89-plan-goals-and-action-for-the-year-ahead-part-1-of-2/ Ep. 90 - Plan, Goals, and Action for the Year Ahead (Part 2 of 2): https://whitneybateson.com/ep-90-plan-goals-and-action-for-the-year-ahead-part-2-of-2/ Ep. 87 - 3 Simple Marketing Strategies That Work for Dietitians: https://whitneybateson.com/ep-87-3-simple-marketing-strategies-that-work-for-dietitians/ Ep. 60 - Pinterest Marketing Strategy with Nadalie Bardo: https://whitneybateson.com/ep-60-pinterest-marketing-strategy-with-nadalie-bardo/ Ep. 71 - Overcoming Website Challenges: Live Coaching Replay:https://whitneybateson.com/ep-71-overcoming-website-challenges-live-coaching-replay/ Connect with Whitney:Follow Whitney on Instagram @whitneybateson

The one thing most practitioners overlook when planning for a new year?Your website and your marketing strategy can only work if you build them with intention.In this conversation, you’ll hear the biggest pitfalls that quietly hold websites back. Things like unclear messaging, design that confuses, and copy that doesn’t speak to what clients actually care about. You’ll walk away knowing what really makes a website work and why having a plan changes everything.Whitney also shares an invitation to her free coaching call on planning your year with smarter marketing and simpler systems. It’s happening on December 10th at 12 PM ET. Register at whitneybateson.com/coach TakeawaysYour website only works when it’s built with intention — strategy first, design second.Most “bad website” experiences come from unclear plans, wrong templates, or trying to DIY without guidance.Copy is the engine of your website. If your words don’t connect emotionally, your site won’t convert no matter how pretty it is.Clear services + a clear sales path (like a discovery call) make your website easier to build and easier for clients to navigate.You don’t have to fix everything alone. With the right support and structure, your next website can actually feel clear, strategic, and effective.Resources MentionedCoaching Call: https://whitneybateson.com/coachConnect with Whitney:Follow Whitney on Instagram @whitneybateson

Once you’ve brainstormed all your ideas and mapped out what you want next year to look like, the next challenge is turning that plan into action you can actually follow through on.In today’s episode, Whitney helps you move from “this all sounds great on paper” to “I know what to do next” by walking you through assessing impact, estimating difficulty, choosing realistic Q1 projects, and breaking them down into doable steps. You’ll also hear practical advice for staying out of overwhelm, managing your energy, and working through imposter syndrome when it pops up.If you prefer visuals, this episode also has a video version on YouTube where you can follow along with the slides and planning tools.TakeawaysYou are always making educated guesses in business, and clarity on impact and revenue comes after you start taking action.Prioritize projects by looking at both impact and effort, so you avoid overloading your quarter with too many big new things.Keep at least one visibility or sales-focused project in your Q1 plan so you are not hiding behind only behind-the-scenes work.Perfectionism slows progress. Your first version of anything (a blog, lead magnet, sales page, or offer) is practice, not the final product.Your time and your energy both matter. Block focused time during your highest-energy windows to make real progress on your plan.Resources MentionedGoal & Project Planner: https://whitneybateson.com/planProfit Planner: https://whitneybateson.com/profitCoaching Call: https://whitneybateson.com/coachConnect with Whitney:Follow Whitney on Instagram @whitneybatesonSubscribe & Review:If you’re enjoying the podcast, don’t forget to follow and leave a review! Your support helps others discover the show

If you’ve been wanting to slow down, reflect, and get a real plan in place for the year ahead, this episode will help you figure out where to start.In today’s episode, Whitney walks you through how to reflect on this past year, identify what matters most for the year ahead, and turn those ideas into clear, doable projects you can actually follow through on. This is Part 1 of a special two-part planning series, and both episodes are releasing this week, so you can build momentum right away. If you prefer visuals, this episode includes slides with reflection prompts and a full walkthrough. You can watch the video version on YouTube.Plus: Two free resources and a coaching call to support your planning:The Profit Planner → Map out the income and lifestyle you want next yearThe Goal & Project Planner → Score, organize, and prioritize your ideas so your Q1 plan is crystal clearAnd if you want Whitney’s eyes on your plan, you can join the free live coaching call on December 10th at 12 PM ET linked below.TakeawaysReflecting on what worked and what didn’t gives you the clarity to make better decisions for the year ahead.Your goals only work when they align with both your business and your lifestyle.Scoring your ideas by effort, impact, desire, and friction helps you choose priorities with confidence.Focusing on foundational pieces like your website and email list creates long-term stability.Breaking big goals into smaller projects turns vague plans into real progress.Resources MentionedGoal & Project Planner: https://whitneybateson.com/planProfit Planner: https://whitneybateson.com/profitCoaching Call: https://whitneybateson.com/coachConnect with Whitney:Follow Whitney on Instagram @whitneybatesonSubscribe & Review:If you’re enjoying the podcast, don’t forget to follow and leave a review! Your support helps others discover the show

In this unique episode of the Growth Show, host Whitney Bateson flips the script and becomes the interviewee. With her guest interviewer, Stacey Dunn-Emke, an accomplished dietitian and founder of NutritionJobs, Whitney delves into the topic of money management. The episode explores not just how to generate income, but more importantly, how to handle and grow it effectively. Whitney shares her personal journey with money, from her middle-class upbringing to becoming a digital nomad and entrepreneur. The conversation covers various aspects of financial wellness, including budgeting, building wealth through investments, understanding taxes for digital nomads, and addressing money-related shame. The episode is filled with practical advice and resources to empower listeners in their financial journeys.TakeawaysUnderstanding your money gives you more freedom and confidence in your life and business.Why building wealth isn’t about earning more income but about saving, investing, and using the right financial tools.How simple investing habits and early contributions set you up for long-term security.The common money mistakes that keep dietitians stuck and how basic financial awareness completely shifts your future.Why small daily financial check-ins create more stability than chasing big financial wins.Resources MentionedBooks: Profit First, Invested, Quit Like a Millionaire, Financial Freedom, The Intelligent Investor, The Little Book of Common Sense Investing, Rich Dad Poor Dad, The Psychology of Money, Learning More About Economics, Naked Economics, The Real Price of EverythingApps/Software: You Need a BudgetPeople: @shewolfeofwallstreetGo Deeper with Stacey:Website: www.dietitiansalaries.com & www.nutritionjobs.comInstagram: https://www.instagram.com/nutritionjobs/Resource: https://mailchi.mp/nutritionjobs/compensation-negotiation-planner Connect with Whitney:Follow Whitney on Instagram @whitneybatesonSubscribe & Review:If you’re enjoying the podcast, don’t forget to follow and leave a review! Your support helps others discover the show