The Growth Show with Whitney Bateson

In this episode, host Whitney discusses the importance of refreshing your website and addresses three common myths that prevent people from doing so. Whitney emphasizes that a bad website can hinder your business growth and shares how a makeover can bring more clients and stabilize your practice. She also invites listeners to a free training that offers actionable steps to upgrade your website without more marketing. Whitney then goes into detail about each myth, explaining that a website makeover is crucial for ROI, not as time-consuming as it seems, and doesn't require your current site to go offline. Practical advice and testimonials illustrate how a revamped website can significantly benefit your business.Join the upcoming free training: https://whitneybateson.com/upgradeTakeaways:A weak website is already costing you clients (even if you can’t see it).A website upgrade isn’t about aesthetics; it’s about infrastructure.Redesigning your site does not have to take forever.Your website does NOT need to go offline (and your SEO won’t be hurt).Your website is either working for you or against you. There is no middle ground.Connect with Whitney:Follow Whitney on Instagram @whitneybateson

Sign up for the upcoming training: https://whitneybateson.com/upgradeIn this episode of the Growth Show, host Whitney delves into why your website from 2022 might not serve you well in 2026, especially if you're in the nutrition services industry. Whitney discusses the need for an evolved online presence due to shifts in competition, the rise of AI-generated content, the demand for personalized solutions, and the increasing scarcity of user attention. Learn how to make your website stand out in a crowded digital space by focusing on transformation rather than just information. Whitney also announces a free upcoming training session and shares tips on how to adapt your website to meet the needs of today's clientele.Takeaways:A “good enough” website from 2022 is actively costing you clients in 2026.Information is no longer your value; transformation is.Personalization and specificity matter more than ever.Attention is scarce, and friction kills conversions.Trust is harder to earn and easier to lose.Connect with Whitney:Follow Whitney on Instagram @whitneybateson

In the final episode of our three-part marketing series on the Growth Show, we discuss the critical question, 'Where should I actually be marketing?' Learn why trying to be everywhere can lead to burnout and ineffectiveness. Discover how to audit what's working, identify draining activities, explore new marketing opportunities, and ultimately choose two to three key areas to focus on for 90 days. This episode also covers the importance of content creation, email marketing, strategic visibility, and referral partnerships. Tune in for practical advice on how to be smart and strategic in your marketing efforts.Join the new Facebook group here: https://www.facebook.com/groups/websitesmarketingfordietitianshealthprofessionalsTakeaways:You don’t need to be everywhere to grow.Pick one core content channel and repurpose it hard.Email marketing is non-negotiable for conversions.High-impact visibility and referrals often outperform social media.Commit to 2-3 marketing priorities for 90 days.Connect with Whitney:Follow Whitney on Instagram @whitneybateson

In the second part of our three-part podcast series, we dive into why your marketing may feel heavy and exhausting, and how you can create more structure and purpose to make it more manageable. We discuss the concept of marketing infrastructure, explaining how systems and processes can reduce the constant need for fresh energy and ideas, making your efforts more efficient and less draining. We explore practical examples of infrastructure setup, such as repurposing podcast content across multiple platforms and implementing referral systems. By building these systems, you can achieve more consistent growth and predictability in your business. Join our Facebook group for ongoing discussions and tune in for tomorrow's episode to learn where you should be focusing your marketing efforts.Join the new Facebook group here: https://www.facebook.com/groups/websitesmarketingfordietitianshealthprofessionalsTakeaways:Marketing feels exhausting when you’re recreating the wheel every time instead of relying on systems that support you.Sustainable marketing isn’t about motivation. It’s about infrastructure that works even when your energy is low.When your website becomes the foundation and end destination of your marketing, everything else feels more focused and intentional.One strong piece of content can fuel multiple marketing touchpoints when you have systems in place to repurpose it.Marketing infrastructure compounds over time, creating more consistency, predictability, and ease as your business grows.Connect with Whitney:Follow Whitney on Instagram @whitneybatesonSubscribe & Review:If you’re enjoying the podcast, don’t forget to follow and leave a review! Your support helps others discover the show.

In this episode, Whitney talks about effective marketing strategies for practitioners. We dive into overcoming the feeling of being scattered with your marketing efforts. Learn how to build a cohesive strategy beginning with your website to bring more organization and calmness to your marketing activities. Discover how to streamline your efforts and ensure every marketing activity points to a clear end goal: booking more client calls. Join our Facebook group 'Websites and Marketing for Dietitians and Health Professionals' to continue the conversation and share your journey.Join the new Facebook group here: https://www.facebook.com/groups/websitesmarketingfordietitianshealthprofessionalsTakeawaysEffective marketing starts with one clear goal, and for most practitioners, that goal is getting people to book a discovery call.Your website is the anchor, not just a brochure.Not every path to your website is direct, and that's okay.Your email list is how you capture people who aren't ready yet.Do a mini audit: ask yourself, "Is this activity actually moving people somewhere?"Connect with Whitney:Follow Whitney on Instagram @whitneybateson

In the 99th episode of the podcast, host Whitney reflects on the journey of creating the show. She shares the story of how the podcast began, the support from her team, and how it has grown over nearly 100 episodes. Whitney discusses download stats, top listener countries, and popular episodes. Exciting plans for the future are revealed, including shorter daily episodes and the launch of a new Facebook group for dietitians and health professionals to foster a community around website and marketing topics. Whitney invites listeners to join the group and participate in upcoming interactive discussions and training sessions.Join the new Facebook group here: https://www.facebook.com/groups/websitesmarketingfordietitianshealthprofessionalsResources MentionedEp. 40 - Profitable Productivity with Donna DubeEp 45 – The Role of a Great Website in Building a Wellness Business: Insights from Angela Behanna MS, RD, LDNEp. 4: 3 Steps for a Better Lead MagnetConnect with Whitney:Follow Whitney on Instagram @whitneybateson

In this episode of The Growth Show, we delve into the world of podcast guesting with expert Gözde Brake Guia, co-founder of PodWritten. Discover how strategic podcast guesting can significantly benefit your business, whether you're just starting out or already established. Gözde shares invaluable insights on creating impactful pitches, identifying the right podcasts, and leveraging guest appearances to build your brand and attract new clients. Learn about the R.I.S.E framework for effective podcast guesting and gain access to practical resources and templates to help you succeed. If you're looking to grow your business through podcast guesting, this episode is a must-listen.TakeawaysPodcast guesting works best with strategy, not luck.You don’t need a big audience or fancy credentials to get booked.Smaller, niche podcasts often outperform “big-name” shows.Podcast guesting is a time-saver because the content keeps working for you.Your CTA matters just as much as the interview.Resources MentionedR.I.S.E Framework: https://podwritten.com/podcastguesting/  Podcast Guesting Course: https://podwritten.com/podcast-guesting-course/ Go Deeper with Gözde LinkedIn: https://www.linkedin.com/in/gozbguia/Instagram: https://www.instagram.com/gozbguia/Connect with Whitney:Follow Whitney on Instagram @whitneybateson

Sign up for The Reach More People Bundle here: whitneybateson.com/reachIn this episode of the Growth Show, host Whitney reflects on the past year and shares insights from a recent audience survey, revealing the need for dietitians and therapists to prepare their businesses for scaling. Whitney introduces the 'Reach More People Bundle,' offering various resources to help practitioners diversify income streams, build audiences, and implement effective systems for sustainable growth. Highlights include key strategies for generating multiple revenue streams, the importance of audience-building, and setting up systematic processes early.Takeaways:Most practitioners are in the “establishing but stuck” phase. Scaling isn’t about “getting bigger,” it’s about protecting your energy. Practices that scale diversify income earlier. An audience is the foundation for future growth. Systematizing early makes growth easier, not harder.Resources Mentioned:The Reach More People Bundle for Dietitians and Therapists: whitneybateson.com/reach Connect with Whitney:Follow Whitney on Instagram @whitneybatesonSubscribe & Review:If you’re enjoying the podcast, don’t forget to follow and leave a review! Your support helps others discover the show.