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The Growth Show with Whitney Bateson
4 - 3 Steps for a Better Lead Magnet
In this episode of the podcast, you'll be guided through the process of creating or improving a lead magnet to effectively grow their business email list. Whitney emphasizes the significance of email lists for business growth and discusses the differences between an ineffective newsletter opt-in and a valuable lead magnet. She outlines a three-step process for developing a compelling lead magnet: selecting an engaging topic related to your business, creating actionable content, and adding finishing touches for a polished presentation. This episode will help you create lead magnets that not only attract but also retain and nurture more potential customers.
- Unlocking the Power of Lead Magnets
- Why Your Email List Matters
- Crafting an Irresistible Lead Magnet: A Step-by-Step Guide
- Choosing the Right Topic for Your Lead Magnet
- Creating Content That Converts
- The Finishing Touches: Making Your Lead Magnet Shine
- Promoting Your Lead Magnet
Free Guide: 7 High Converting Lead Magnets to Grow Your Email List & Get New Clients!
Instagram: @whitneybateson
Website: WhitneyBateson.com
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68. Ep. 68 - How to Increase Conversion and Get More clients from Your Website with Josh Hall
01:04:09||Ep. 68In this episode of the Growth Show, Whitney Bateson interviews Josh Hall, a web design business coach and founder of the Web Designer Pro community. They discuss key elements that make websites functional and effective for conversion, emphasizing simplicity, clear calls to action, and personalizing your website to build trust. Josh shares his journey from cabinet maker to web design business owner and provides actionable tips for improving website conversions. Whitney also announces a live coaching and Q&A session on July 23, 2025, at 12 PM ET to help listeners with their own website questions. Sign up here: whitneybateson.com/coachConnect with Josh:Website: joshhall.coPodcast: joshhall.co/podcastInstagram: joshhall.co/instagramFacebook: joshhall.co/facebookYouTube: joshhall.co/youtubeTwitter: joshhall.co/twitterLinkedIn: joshhall.co/linkedinAgency: intransitstudios.comIn this episode:Josh's Journey into Web DesignThe Importance of a Functional WebsiteBuilding Confidence Through Your WebsiteEffective Website Strategies for Service-Based BusinessesCommon Website Mistakes and How to Avoid ThemThe Importance of Personal BrandingCreating a Personal Connection on Your WebsiteTrust and Transparency in BusinessThe Value of Small TeamsHumanizing Your Brand in the Age of AIThe Power of Genuine Care and TransformationEffective Content Marketing StrategiesPrioritizing Website Elements for Better ConversionsGathering Client Feedback for Better CopyWant new podcast episodes sent to your inbox each week, plus other resources, advice, and special offers to help you grow? Sign up here!Connect with Whitney Bateson: Instagram: @whitneybatesonLooking for more? Read My Blog: Get practical, easy-to-follow advice and tips to make growing your online business easier - find articles about finding your first clients, copywriting, branding, sales, and marketing advice, and so much more. Dive in here.Download My Free Resources: From clarifying your brand to defining your services and more, download my workbooks and guides that will finally give you the clarity you need to make real, lasting progress in your business. Access the resources here.Learn About The Wellness Pro Website System: In our 8-week live group program, my team and I help you create a beautiful, strategic website that not only looks great but also helps you get more clients! Learn more here67. Ep. 67 - Embrace Your Quiet Strengths: Marketing Tips for Introverts with Melitta Campbell
42:47||Ep. 67In this episode of the Growth Show, host Whitney Bateson sits down with Melitta Campbell, also known as 'The Value Whisperer,' to discuss how introverted entrepreneurs can market confidently without feeling inauthentic. Melitta, a bestselling author and TEDx speaker, shares her unique approach to business growth and marketing, focusing on understanding your value and connecting with clients genuinely. She shares her personal journey from being shy and introverted to becoming an award-winning business coach and speaker. They chat about practical strategies for networking, building relationships, and leveraging your introverted strengths to attract dream clients. This episode is packed with valuable insights and tactical advice, making it a must-listen for anyone who struggles with self-promotion but wants to grow a sustainable business.Connect with Melitta:Website: https://www.melittacampbell.com LinkedIn: https://linkedin.com/in/melittaInstagram: https://www.instagram.com/melittacampbellYouTube: https://www.youtube.com/@melittacampbellCommunity: https://www.melittacampbell.com/clubFreebie: https://www.melittacampbell.com/resource/introverts-growth-playbook In this episode:Melita's JourneyChallenges and Triumphs in the Corporate WorldEmpowering Women EntrepreneursThe Value Whispering FrameworkConnecting with Your NicheBuilding Authentic Client RelationshipsRefining Your Business FocusBrainstorming and Highlighting TalentsIntroverted Approach to NetworkingVictory Formula for NetworkingApplying Networking in Various ContextsMarketing Strategies for IntrovertsHunting vs. Farming StrategiesWant new podcast episodes sent to your inbox each week, plus other resources, advice, and special offers to help you grow? Sign up here!Connect with Whitney Bateson: Instagram: @whitneybatesonLooking for more? Read My Blog: Get practical, easy-to-follow advice and tips to make growing your online business easier - find articles about finding your first clients, copywriting, branding, sales, and marketing advice, and so much more. Dive in here.Download My Free Resources: From clarifying your brand to defining your services and more, download my workbooks and guides that will finally give you the clarity you need to make real, lasting progress in your business. Access the resources here.Learn About The Wellness Pro Website System: In our 8-week live group program, my team and I help you create a beautiful, strategic website that not only looks great but also helps you get more clients! Learn more here66. Ep. 66 - How This Dietitian Uses Her Website to Grow Her Practice with Amy Margulies, RD, LDN, CDCES, NBC-HWS
40:41||Ep. 66In this episode of The Growth Show, Whitney Bateson welcomes Amy Margulies, an alum of the Wellness Pro website system and a plant-based dietitian with a unique approach to wellness. Amy shares her journey into private practice, the importance of having an effective website, and how it has helped streamline her client acquisition process. She emphasizes the value of authenticity and humor in her practice, discussing the challenges and rewards of transitioning to a fully functional, client-converting site. Amy also provides insights into balancing self-pay and insurance-based services and the significance of keeping a website fresh and up-to-date. Whitney and Amy highlight the benefits of continuous website optimization, the impact on business growth, and practical advice for wellness professionals considering building or enhancing their websites.Connect with Amy:Website: https://rebelliousrd.com/ In this episode:Amy's Journey into Private PracticeChallenges and Surprises in Private PracticeThe Importance of a Functional WebsiteThe Wellness Pro Website System ExperienceFinal Thoughts and Advice for Wellness ProfessionalsAddressing Hesitations and EncouragementLeveraging Your Website for Business GrowthFeedback and Continuous ImprovementThe Importance of Copy and TestimonialsBalancing Social Media and Website UpdatesWant new podcast episodes sent to your inbox each week, plus other resources, advice, and special offers to help you grow? Sign up here!Connect with Whitney Bateson: Instagram: @whitneybatesonLooking for more? Here are 3 ways to get my support in helping your health or wellness business grow and thrive: Read My Blog: Get practical, easy-to-follow advice and tips to make growing your online business easier - find articles about finding your first clients, copywriting, branding, sales and marketing advice, and so much more. Dive in here.Download My Free Resources: From clarifying your brand to defining your services and more, download my workbooks and guides that will finally give you the clarity you need to make real, lasting progress in your business. Access the resources here.Learn About The Wellness Pro Website System: In our 8-week live group program, my team and I help you create a beautiful, strategic website that not only looks great but helps you get more clients, too! Your website is your online storefront, and through recorded lessons, group calls, templates, and hands-on support throughout the program, we help you ensure your website shows off your true value and will support the growth of your business for years to come. Learn more here.65. Ep. 65 - Career Pivots and Speaker Coaching with Jessica Setnick MS, RD, CEDS-C
52:47||Ep. 65In this episode of The Growth Show, host Whitney Bateson welcomes Jessica Setnick to discuss her unique career journey from a hospital dietitian to a professional speaker and business coach. Jessica shares her strategies for building confidence in speaking, effectively selling speaking services, and overcoming common challenges like hecklers. Listeners will also gain insights into how to structure a speaker page on a website, the importance of negotiating, and creative ways to handle budgets when pitching speaking engagements. Whether you're an aspiring speaker or looking for tips to advance your current speaking career, this episode is packed with valuable advice and actionable tips.Connect with Jessica:Website: https://www.jessicasetnick.com/ Speaker Coaching: https://www.jessicasetnick.com/speaker-coaching/ You're not in our budget printable: https://www.understandingnutrition.com/items/youre-not-in-our-budget A Dietitian’s Guide to Professional Speaking (book): https://www.dietitianspeakingguide.com/You're not in our budget: https://www.understandingnutrition.com/items/youre-not-in-our-budgetIn this episode:Jessica's Career JourneyNavigating Challenges and Building ConfidenceMastering Public Speaking and Handling HecklersThe Business of Speaking: Pricing and NegotiationMaximizing Speaking Engagements and Website EssentialsThe Importance of TestimonialsCreating Your Speaker PageSignature Talks and TitlesContact Information and FeesUsing Photos and Videos EffectivelyAuthenticity in Your Speaker ProfileNegotiating Speaking EngagementsThe Value of a Speaker One SheetWant new podcast episodes sent to your inbox each week, plus other resources, advice, and special offers to help you grow? Sign up here!Connect with Whitney Bateson: Instagram: @whitneybatesonLooking for more? Read My Blog: Get practical, easy-to-follow advice and tips to make growing your online business easier - find articles about finding your first clients, copywriting, branding, sales, and marketing advice, and so much more. Dive in here.Download My Free Resources: From clarifying your brand to defining your services and more, download my workbooks and guides that will finally give you the clarity you need to make real, lasting progress in your business. Access the resources here.Learn About The Wellness Pro Website System: In our 8-week live group program, my team and I help you create a beautiful, strategic website that not only looks great but also helps you get more clients! Learn more here64. Ep. 64 - Investing in Your Business (4 Questions to Ask)
29:04||Ep. 64FREE TRAINING: June 17th at 10 AM ET or June 18th at 12 PM ET – pick your date! In this episode of the Growth Show, host Whitney Bateson talks about the crucial topic of investing in your business. Drawing from her own experiences, she offers insightful examples of both successful and unsuccessful investments. Whitney outlines a set of four key questions to help you evaluate any potential investment, whether it’s a program, tool, service, or course. She also introduces her upcoming free training, aimed at helping you turn your website into a client-generating system. This episode is packed with actionable advice and reflections to help you make informed investment decisions for your business.In this episode:Personal Investment ExperiencesEvaluating Website InvestmentsClient Generating Website FormulaQuestions to Ask Before InvestingExamples of Recent InvestmentsConsidering Alternatives to InvestmentTrust and Understanding the ProcessCommitment to Seeing Investments ThroughWant new podcast episodes sent to your inbox each week, plus other resources, advice, and special offers to help you grow? Sign up here!Connect with Whitney Bateson: Instagram: @whitneybatesonLooking for more? Here are 3 ways to get my support in helping your health or wellness business grow and thrive:Read My Blog: Get practical, easy-to-follow advice and tips to make growing your online business easier – find articles about finding your first clients, copywriting, branding, sales and marketing advice, and so much more. Dive in here.Download My Free Resources: From clarifying your brand to defining your services and more, download my workbooks and guides that will finally give you the clarity you need to make real, lasting progress in your business. Access the resources here.Learn About The Wellness Pro Website System: In our 8-week live group program, my team and I help you create a beautiful, strategic website that not only looks great but helps you get more clients, too! Your website is your online storefront, and through recorded lessons, group calls, templates, and hands-on support throughout the program, we help you ensure your website shows off your true value and will support the growth of your business for years to come. Learn more here.63. Ep. 63 - How a Strategic Website Helped Vanessa Imus Build a Scalable Weight Loss Program
45:11||Ep. 63Discover the Client Generating Website Formula for Wellness Entrepreneurs - Sign up for this FREE training. Want to be the first to know when doors are open to The Wellness Pro Website System? Join the waitlist here.In this episode, Whitney chats with Vanessa Imus - a registered dietitian, founder of Integrated Nutrition for Weight Loss, and busy mom of three — about the real-life strategies that helped her build a sustainable weight loss program and a thriving online business. Vanessa, an alum of The Wellness Pro Website System, shares how she transitioned from one-on-one counseling to scalable group programs — and how updating her website was the game-changing piece that helped her attract more qualified leads, boost her SEO, and build long-term visibility. From launching lead magnets and mastering email marketing to repurposing blog content and tracking analytics, Vanessa breaks down exactly how she’s using her website to work with her business, not against it. If you’ve ever wondered how a well-designed, strategic website can grow your wellness business, this episode is your blueprint.Connect with Vanessa Imus:Facebook: https://www.facebook.com/integratednutritionllcFacebook Group: https://www.facebook.com/groups/1457683244615510/Instagram: https://www.instagram.com/integratednutrition.weightloss/ Website: https://inutritioncenter.com/ Freebie: https://integratednutrition.kit.com/7d18f9e810 In this episode:Vanessa's Background and SpecializationTransition from One-on-One to Group ProgramsWebsite Development and Marketing StrategiesSEO and Blogging for TrafficEffective Lead Magnets and Quantifying ValueUsing Analytics and Tools for SEODriving Traffic and Engaging with SummitsSocial Media Strategies and VA CollaborationThe Importance of Having a WebsiteEmail Marketing and ConsistencyLooking for more? Read My Blog: Get practical, easy-to-follow advice and tips to make growing your online business easier - find articles about finding your first clients, copywriting, branding, sales, and marketing advice, and so much more. Dive in here.Download My Free Resources: From clarifying your brand to defining your services and more, download my workbooks and guides that will finally give you the clarity you need to make real, lasting progress in your business. Access the resources here.Learn About The Wellness Pro Website System: In our 8-week live group program, my team and I help you create a beautiful, strategic website that not only looks great but also helps you get more clients! Learn more here62. Ep. 62 - Why We Overhauled The Wellness Pro Website System
27:38||Ep. 62In this solo episode of the Growth Show, host Whitney Bateson dives into the updates and improvements to the Wellness Pro Website System (WPWS). She highlights the program's key features, such as pre-designed web pages, branding templates, and comprehensive copywriting support. Whitney also discusses the enhancements made to streamline the user experience, including the overhauled branding section, improved website customization videos, and faster site setup. The episode sheds light on the lifetime access to program materials and the available live support options. Tune in to learn how WPWS can help you create a professional and effective website in just eight weeks.>>>Sign up for The Wellness Pro Website System Waitlist Here.<<<In this episode:Core Features of the Wellness Pro Website SystemCopywriting and CustomizationIntegrating Systems and Lead MagnetsSEO and Blogging EssentialsRecent Updates and ImprovementsBranding and Strategy EnhancementsStreamlined Customization and SupportEnrollment And Final ThoughtsWant new podcast episodes sent to your inbox each week, plus other resources, advice, and special offers to help you grow? Sign up here!Connect with Whitney Bateson: Instagram: @whitneybatesonLooking for more? Here are 3 ways to get my support in helping your health or wellness business grow and thrive:Read My Blog: Get practical, easy-to-follow advice and tips to make growing your online business easier - find articles about finding your first clients, copywriting, branding, sales and marketing advice, and so much more. Dive in here. Download My Free Resources: From clarifying your brand to defining your services and more, download my workbooks and guides that will finally give you the clarity you need to make real, lasting progress in your business. Access the resources here. Learn About The Wellness Pro Website System: In our 8-week live group program, my team and I help you create a beautiful, strategic website that not only looks great but helps you get more clients, too! Your website is your online storefront, and through recorded lessons, group calls, templates, and hands-on support throughout the program, we help you ensure your website shows off your true value and will support the growth of your business for years to come. Learn more here.61. Ep. 61 - Growing a Private Practice with Systems and Support with Beth Ciuffini MBA, RDN
40:29||Ep. 61In this episode of The Growth Show, host Whitney Bateson chats with Beth Ciuffini, a registered dietitian nutritionist with a dynamic practice on California’s Central Coast. Beth shares how she transitioned from clinical nutrition to running her private practice, offering services from MNT to group classes and corporate consulting. She opens up about the lessons she learned from COVID pivots, streamlining systems, hiring her first assistant, and how her website became a key player in attracting clients. This episode is packed with practical advice for wellness professionals ready to grow with intention and agility.Connect with Beth:Website: www.bethciuffini.comInstagram: https://www.instagram.com/bciuffinirdn/LinkedIn: https://www.linkedin.com/in/beth-ciuffini-mba-rdn-58ba995b/Freebie: https://beth-ciuffini-mba-rdn.kit.com/5e01a61c3aIn this episode:Beth’s Path into NutritionEvolving Business ModelBalancing Life & WorkMarketing LessonsNetworking & ReferralsCommunicating Your ValueStreamlining with SystemsWhy Beth's Website MattersAdvice for BeginnersGrowing with Your WebsiteAccountability & MentorshipBuilding a Support TeamWant new podcast episodes sent to your inbox each week, plus other resources, advice, and special offers to help you grow? Sign up here!Connect with Whitney Bateson: Instagram: @whitneybatesonLooking for more? Here are 3 ways to get my support in helping your health or wellness business grow and thrive:Read My Blog: Get practical, easy-to-follow advice and tips to make growing your online business easier - find articles about finding your first clients, copywriting, branding, sales and marketing advice, and so much more. Dive in here.Download My Free Resources: From clarifying your brand to defining your services and more, download my workbooks and guides that will finally give you the clarity you need to make real, lasting progress in your business. Access the resources here.Learn About The Wellness Pro Website System: In our 8-week live group program, my team and I help you create a beautiful, strategic website that not only looks great but helps you get more clients, too! Your website is your online storefront, and through recorded lessons, group calls, templates, and hands-on support throughout the program, we help you ensure your website shows off your true value and will support the growth of your business for years to come. Learn more here.60. Ep. 60 - Pinterest Marketing Strategy with Nadalie Bardo
48:12||Ep. 60In this episode of The Growth Show, host Whitney Bateson introduces Pinterest expert Nadalie Bardo, who shares her journey of gaining 1 million views on Pinterest in her first month and growing her email list to 24,000 subscribers organically. With eight years of experience, Nadalie breaks down why Pinterest is a vital tool for marketers, debunking the myth that it’s just another social media platform. The episode dives into Pinterest’s functionality as a visual search engine, its importance for various business types, and detailed steps for getting started with Pinterest marketing. Nadalie emphasizes the value of consistency and commitment to improvement, offering tips on creating content that drives traffic and conversions. Listeners will walk away with actionable insights and a free best practices cheat sheet to kickstart their Pinterest marketing strategy.Connect with Nadalie:Website: https://yourpincoach.comYouTube: https://www.youtube.com/c/NadalieBardoInstagram: https://www.instagram.com/nadaliebardoPinterest: https://www.pinterest.com/nadaliebardoFacebook: https://www.facebook.com/nadaliebardoFreebie: https://yourpincoach.com/free/pinterest-best-practices-cheatsheet/ Course: https://yourpincoach.com/pin-popular/In this episode:Why Pinterest MattersGetting Started with PinterestUnderstanding Pinterest as a Visual Search EnginePinterest vs. Other Social Media PlatformsPinterest Users: The DoersPinterest for All Types of BusinessesSetting Up Your Pinterest Business AccountKeyword Research and Pin DesignMaximizing Content LongevityRepurposing Content for PinterestSecrets to Pinterest SuccessAvoiding Burnout with PinterestThe Power of Consistency and ImprovementChoosing the Right Marketing PlatformsThe Benefits of Pinterest for Business GrowthLooking for more? Read My Blog: Get practical, easy-to-follow advice and tips to make growing your online business easier - find articles about finding your first clients, copywriting, branding, sales, and marketing advice, and so much more. Dive in here.Download My Free Resources: From clarifying your brand to defining your services and more, download my workbooks and guides that will finally give you the clarity you need to make real, lasting progress in your business. Access the resources here.Learn About The Wellness Pro Website System: In our 8-week live group program, my team and I help you create a beautiful, strategic website that not only looks great but also helps you get more clients! Learn more here