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The Green Steel Challenge
Episode 3: David Stickler, Hybar
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Episode 3 focuses on Hybar, a new venture that aims to become the most cost-efficient and most environmentally sustainable rebar producer in North America. In 2023, Hybar raised $700 million to build and operate a scrap metal recycling steel rebar mill. David Stickler, CEO of Hybar, describes his project, currently under way in Arkansas, and the role it will play in low carbon steel production. He describes lucidly the technical and business transformation of the North American steel industry over the last 30 years and offers an honest and revealing comparison to that of the European steel industry.
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Season 2/ Episode 4: Alan Dunsmore, Severfield
38:46|The construction sector consumes about 50% of all steel in various forms around the world. It is a critical market for steel industry decarbonisation. Here, we talk to Alan Dunsmore, CEO of Severfield Ltd, one of the largest steel fabricators in Europe, on what the Green Steel Challenge means to him and his market. The implications are already profound, with construction clients and their contractors already making specification requirements that are having a deep impact on the European steel industry. We discuss this and the many other influences of Green Steel in this vital segment.
Season 2 / Episode 3: Tadeu Carneiro, Boston Metal
44:01|In this episode, we speak to Tadeu Carneiro, CEO at Boston Metal, based in Woburn, Massachusetts in the US and Minas Gerais in Brazil. Boston Metal is unlocking a future of sustainable metals and green steel production with the commercialisation of its Molton Oxide Electrolysis (MOE) technology platform.
Season 2/ Episode 2: Andrea Fuder, Volvo Group
39:28|In this episode, we welcome Andrea Fuder, Executive Vice President of Volvo Group Trucks Purchasing & Chief Purchasing Officer for Volvo Group, which is headquartered in Gothenburg, Sweden. Volvo Trucks is part of the Volvo Group and is one of the world’s leading manufacturers of trucks, buses, construction equipment and marine and industrial engines.
Season 2/ Episode 1: Greg Murphy, Nucor
47:34|The second season of The Green Steel Challenges launches with our guest Greg Murphy, General Counsel & Executive Vice President of Business Services & Sustainability at Nucor, based in Charlotte, North Carolina. Nucor is the largest steel and steel products producer in the US and the largest recycler of scrap in North America.
Season 1: Finale: Highlights & Reflections
31:53|In the not to be missed final episode join Astrid, Mike and James’s they dive into a dynamic recap of the Green Steel Challenge. Relive the highlights, discover key insights and hear firsthand what we have learned and experienced. Plus get a sneak peak into the hot issues that will ignite debate in the upcoming season.
Episode 14: Thomas Hansmann, SMS Group
46:38|Episode 14 features Thomas Hansmann, CTO of SMS Group, one of the major equipment suppliers to the global steel and metals industry. We discuss how technology develops, especially in the world of decarbonisation, and how mature technologies such as blast furnaces can still adapt alongside very new technologies now under development.
Episode 13: Irina Gorbounova, ArcelorMittal
38:35|Join us in Episode 13 for our discussion with Irina Gorbounova, VP President M&A and Head of the ArcelorMittal XCarb Innovation Fund. This venture capital fund is focused on new companies in all regions of the world developing breakthrough technologies that will accelerate the steel industry’s transition to carbon-neutral steelmaking. It has already invested over $150 million. The episode offers unique insights into the ongoing industrial revolution and how the process of applying innovation is changing.
Episode 12: Gunnar Groebler, Salzgitter Group
45:45|In Episode 12 we hear from Gunnar Groebler, CEO of Salzgitter Group. The Salzgitter Flachstahl integrated site is the European leader in converting from coal-based blast furnace production to renewable-powered EAF production based on H2-fuelled DRI as a raw material.The challenges for this transformation are truly immense, especially within Europe, and the discussion around it is critical to understanding the wider regional implications of the Green Steel Challenge.
Episode 11: Mario Arvedi Caldonazzo, Arvedi Group
52:15|In Episode 11, Mario Arvedi Caldonazzo, CEO of Italian-based Arvedi Group, talks about how his group is unique within Europe in already being established as an EAF-based flat products producer, like the mini mills of North America.He talks about how the entrepreneurial spirit of his business and its technology capability allows it to respond dynamically to The Green Steel Challenge.