The Future of Media, Explained - from Press Gazette
The Podfather: How to build a podcast from scratch, with Andrew Harrison of Podmasters
Andrew Harrison, the co-founder and group editor of Podmasters, was one of the early pioneers of British current affairs podcasting. He and his team launched Remainiacs (since rebranded as Oh God, What Now?) in 2017 using Harrison's PPI compensation payout. Today Podmasters produces several other shows, including The Bunker, Hello Girls and Mugshots with Michael Crick.
In this week's Future of Media Explained, Harrison speaks to Press Gazette's William Turvill about the growth of Podmasters and the future of the British podcasting sector. (PwC last year forecast that the UK's podcast ad market would be worth £64m by 2025. Harrison says that figure appears "really low".) Harrison also makes the case for why the BBC's podcast platform, Sounds, should be opened up to boost the independent sector.
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The Murdoch Factor37:51Rupert Murdoch has announced his plans to step down as executive chairman of News Corp after nearly 70 years in charge in November.Press Gazette editor in chief Dominic Ponsford discusses The Murdoch Factor with Peter Jukes (author of Fall of the House of Murdoch and co-founder of Byline Times). What is the key quality which has enabled Murdoch's success and what does the future of media look like without him?
Is the future looking brighter for Future?34:56CEO of Future plc Jon Steinberg explains why he believes his company still has the right ingredients for success (whatever investors may currently seem to think).He also talks about how he has tackled taking over from a highly successful predecessor, what he thinks about AI in publishing and how the company is just starting to generate revenue from digital subscriptions.
Launching in a time of turmoil, with Semafor CEO Justin B Smith28:25Bron Maher speaks to Semafor CEO Justin B Smith who explains the news startup's launch strategy.Semafor launched in October last year promising to be the news outlet for the "200 million people who are college educated [and] read in English”.Nine months on, chief executive Justin B Smith explains to Press Gazette that, while it still wants that audience, in the nearer term Semafor is going to look more like a luxury brand.Smith also tells the Future of Media Explained podcast why he won't be spending Semafor's millions in the bank any time soon - and how the brand's signature yellow colour harkens to the grandeur of Chinese emperors.A month after Semafor launched, Press Gazette mapped their global audience. See the map here: https://pressgazette.co.uk/north-america/semafor-global-coverage-mapped/
AI in the newsroom part 2 - caution at The Guardian40:56Like most news publishers, The Guardian is still in an experimentation phase with generative AI as it tests the technology’s limits and learns whether it can fit into an editorial workflow.Crucially, however, it has not deployed any gen AI tools yet and is not planning to do so in the immediate future.Head of editorial innovation Chris Moran joined the Future of Media Explained podcast to explain why – and discuss why, despite the threats to the news business from generative AI being introduced into search results and the use of publishers’ content without reward, he is optimistic about what could happen next.
AI in the newsroom at Mediahuis27:02Our latest edition investigates practical applications of generative AI in the newsroom at European news group Mediahuis. Aisha Majid interviews Trui Lanckriet, MediaHuis' group data and insights director
Big news media trends for 2023: This much we know26:20Dominic Ponsford, Charlotte Tobitt and William Turvill from Press Gazette sum up the big news media trends from the first half of 2023.They share what we have learned so far about generative AI, the looming showdown between news publishers and tech giants and a macro-economic climate which is costing thousands of journalists their jobs.
Solutions journalism at The Times31:02Times columnist Rachel Sylvester talks to Press Gazette about a pioneering project which is shaping the policy agenda in two major areas of public life: education and health. Over the last two years she has been leading commissions charged with developing concrete solutions for reforming these two areas. The results have been welcomed by politicians and readers alike and spawned numerous editorial spin-offs. She spoke to Press Gazette about how this form of solutions journalism has resonated with readers and created rich source of content for the title (and why any commercial benefits are secondary in her eyes).
Generative AI and the news business: Don’t get fooled again33:28Dominic Ponsford speaks to CEO of Agate Dominic Young about the threat posed to the news business by generative AI and reveals what publishers can do about it.Young was closely involved in licensing and digital development at News International in the early years of online publishing.He feels news publishers and regulators must learn from the mistakes of the past when tech platforms were given the legislative opt-outs which allowed them to build their current huge empires.
Why Barstool Sports is betting on success during a ‘dark time for media’38:10In seven years at US sports and lifestyle digital media powerhouse Barstool Sports, chief executive Erika Ayers has helped grow revenues from around $2m to above $250m.Ayers told the latest episode of Press Gazette's Future of Media Explained podcast about the diverse revenue mix that has made this possible - and why the company has continued to grow when other digital-first and social media-heavy media outlets have begun to fall.