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The Future of Media, Explained - from Press Gazette
The Podfather: How to build a podcast from scratch, with Andrew Harrison of Podmasters
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Andrew Harrison, the co-founder and group editor of Podmasters, was one of the early pioneers of British current affairs podcasting. He and his team launched Remainiacs (since rebranded as Oh God, What Now?) in 2017 using Harrison's PPI compensation payout. Today Podmasters produces several other shows, including The Bunker, Hello Girls and Mugshots with Michael Crick.
In this week's Future of Media Explained, Harrison speaks to Press Gazette's William Turvill about the growth of Podmasters and the future of the British podcasting sector. (PwC last year forecast that the UK's podcast ad market would be worth £64m by 2025. Harrison says that figure appears "really low".) Harrison also makes the case for why the BBC's podcast platform, Sounds, should be opened up to boost the independent sector.
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