The Future of Media, Explained - from Press Gazette

The Press Gazette team look back on the big themes of 2024 for news publishers and reveal what they have learned.They also share their predictions for 2025 which include: more paywalls in the national media, an economic upturn all around and big changes in the tech platforms which readers use to discover their news,

Press Gazette editor-in-chief Dominic Ponsford talks about the benefits of Bluesky for publishers with the zeal of a new convert, reporter Bron Maher explains how publishers are getting new traffic from Google via Discover and Charlotte Tobitt reveals the biggest lessons for the news industry from the US presidential election.

Telegraph Media Group director of technology Dylan Jacques talks to us about the title's ambitious plans to roll out a new generative-AI powered feature every month for 12 months.It has already rolled out AI-written summaries and various internal tools which are helping journalists use AI to improve content, increase reader engagement and so sell more subscriptions.

Boston Globe chief commercial officer Kayvan Salmanpour reveals the key decisions made around online subscriptions, advertising and other revenue areas which have enabled the local news title to thrive in the digital age and continue to support investigative journalism.

Sweden's biggest news publisher Bonnier News has more than tripled profits in the past eight years and doubled revenue.It now believes a subscription bundle, putting together all of its Swedish brands and harnessing AI to better personalise what users see, will be the way forward for continued revenue growth.Bonnier News chief executive Anders Eriksson told Press Gazette UK editor Charlotte Tobitt about the business transformation he has overseen and the internal culture change needed to do so, why Nordic countries are ahead on subscriptions, and the thinking behind the bundle subscription strategy.

Goal, Indivisa and Mundial publisher Footballco was reaching 30 million people in the US without having any meaningful boots on the ground.But at the start of 2024 Jason Wagenheim arrived as its first CEO for North America, bringing lessons that sports publishing can learn from lifestyle after a long stint at Bustle Digital Group.Wagenheim told Press Gazette UK editor Charlotte Tobitt about how he is approaching Footballco's two-year runway ahead of the World Cup being held in the US, Canada and Mexico in 2026 as well as the value of going deeper - well beyond traditional match reporting - in an age of algorithms and generative AI.

At the half-way point of the UK general election campaign Press Gazette sat down with Mark Wallace, hief executive of Total Politics Group, to find out how the company makes free political journalism pay.Press Gazette asked how the Politics Home, Conservative Home and The House publisher is faring since incorporating in its new form in 2022, and finds out how the business has found a way to hedge against political cycles by selling services on sites targeting both left and right.

The Telegraph’s new daily news podcast, The Daily T, is the latest entrant to an increasingly crowded audio market.Days after the show bagged the first election trail extended nterview with Rishi Sunak, Press Gazette spoke with Daily T hosts Camilla Tominey and Kamal Ahmed about how they’re hoping to stand out from the competition with a right-of-centre viewpoint they feel is missing and by leaning heavily on the Telegraph newsroom.