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The FPC Podcast
Episode 5: M&A Frenzy with Andrew Buckman, VP Marketing & Investor Relations, Azerion
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Chapters
00:00 Introduction
01:41 Andrew Buckman's Career Journey
02:10 Experian's Acquisition of Audigent
07:03 Insights on Experian's Strategy
10:52 Channel Factory Rumuors and Valuation Discussion
13:09 Holdco News: Omnicom and IPG Merger
14:15 Impact of Omnicom and IPG Merger on the Industry
20:43 Indie Agencies and Market Dynamics
24:11 Azerion and the Goldbach Acquisition
35:33 Strategic Partnerships and Future Outlook
37:29 Conclusion and Final Thoughts
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10. Episode 10: Stackadapt raises $235M, Kevel acquires Nexta and a Q&A with Paul Silver, Global President of Corp Dev, MIQ
37:56||Ep. 10Chapters00:00 Intro01:20 StackAdapt's $235M Funding Round04:38 Insights on StackAdapt's Business Model07:08 Serving the SMB & indie agency segment12:47 Kevel's Acquisition of Nexta15:29 The Evolution of Retail Media and Commerce Media18:52 MIQ's Involvement in Retail Media24:25 MIQ's Corporate Development Strategy26:30 The Impact of AI on Advertising33:43 What's next for MIQ?9. Episode 9: tvScientific closes a $25M Series B, Outbrain completes the Teads acquisition, Coinbase acquired Spindl
38:43||Ep. 9Chapters00:00 Introduction and FPC Updates06:00 tvScientific's $25M Series B Funding Round12:01 Teads and Outbrain Acquisition merger17:03 Horizon's Strategic Expansion Plans25:07 Coinbase Acquires Spindl: A New Era in Web3 Advertising8. Episode 8: Q&A with Evorra's CEO, Aaron Ritoper
37:17||Ep. 800:00 Introduction to Evorra and Aaron Ritoper02:49 The Evolution of Data Privacy in Ad Tech06:11 Optimal's Series A Acceleration and Market Implications08:52 Evorra's Unique Selling Proposition in Data Collaboration11:56 Data Partnerships and Audience Activation14:49 AI's Role in Data Management and Optimisation20:54 The Impact of AI on Ad Tech and Market Dynamics27:02 Evorra's Growth Strategy and Future Outlook7. Episode 7: TTD acquires Sincera, OOH M&A bonanza, ROKT acquires mParticle, and LDC buys a minority stake in Precise TV
30:23||Ep. 700:00 2025 Financial Landscape: M&A and Funding Trends06:56 Trade Desk's Acquisition of Sincera: Implications and Insights14:08 Out of Home Advertising: T-Mobile acquires Vistar Media and Bauer acquires ClearChannel's Northern European business20:58 Emerging Trends in Ad Tech: Casino Vertical Ad Networks and Beyond6. Episode 6: Corporate Venture with Paul Kang, Head of Alternative Investments, Amplifi Global (Dentsu)
36:22||Ep. 6Chapters00:00 Introduction and Industry Overview02:57 Paul Kang's Background and Role at Dentsu05:49 Recent M&A Activity in ad tech11:57 Impact of the Omnicom and IPG Merger18:01 Dentsu's Corporate VC Strategy30:14 The Algorithmic Era in AdvertisingAs Kevin Flood says, “the sun never sets on the ad tech horizon!"4. Episode 4: The Ad Tech M&A Journey with TapTap's CEO, Alvaro del Castillo
39:57||Ep. 4SummaryAlvaro del Castillo, CEO of TapTap, shares insights from his journey scaling TapTap since 2010, the evolution of the ad tech landscape, and the playbook for scaling businesses in Europe. The conversation also highlights the growing interest from private equity firms in the ad tech space, as well as the explosion in strategic acquirers since 2021.We also discuss BedRock Platform's latest hire, Austin Scott, who has joined from Microsoft as Chief Commercial officer and co-founder.Chapters00:00 Introduction to the Podcast and Guests01:49 M&A Activity in Ad Tech and MarTech06:10 The Evolution of European Ad Tech10:33 Challenges and Opportunities in Scaling in Europe13:49 Insights on M&A Trends and Private Equity Interest17:49 Navigating the European Market: Cultural and Operational Challenges21:12 Expanding into Latin America23:50 Early Days of TapTap and Fundraising Experiences30:00 Austin Scott Joins Bedrock as Chief Commercial Officer34:54 Advice for Founders in the Ad Tech SpaceLinksFPC's M&A trackerTapTap announces partnership with bd capitalAustin Scott joins Bedrock Platform as CCO3. Episode 3: Is Bending Spoons The Next Adtech Powerhouse?
37:47||Ep. 3SummaryAnother busy week for ad tech M&A! MediaOcean acquired Innovid for $500M, and Bending Spoons acquired Brightcove for $233M M&A activities.In funding news, Zeotap announced a $25M Series D, a combination of debt and equity, reportedly taking the total amount raised to $117M.We also examine the financial motivations behind the growing trend of Curation, and discuss Bedrock Platform's Closed Loop Curation approach.Chapters00:00 Introduction to Ad Tech Trends02:59 M&A Activity in Ad Tech06:08 Emerging Players: Bending Spoons and Brightcove09:01 Innovid and MediaOcean: A New CTV Powerhouse12:09 Zeotap's Series D Funding and Market Position15:00 Curation in Ad Tech: The Rise of Bedrock17:57 The Financial Dynamics of Curation20:58 Conclusion and Future OutlookLinksFPC M&A TrackerBending Spoon's IPO plansClean room sketch by Exchangewire2. Episode 2: Mike Follett, CEO & Co-founder, Lumen
38:03||Ep. 2SummaryIn this episode of the FPC podcast, the team discusses the latest financial news in ad tech, focusing on mergers and acquisitions, the rise of Super Signal Aggregators (SSAs), and the verticalisation of ad networks. The conversation features insights from industry experts on the importance of data and attention technology, as well as the evolving landscape of B2B marketing. In this conversation, Mike Follett discusses the evolution of Lumen's partnerships, the importance of simplicity in ad tech, and how attention metrics correlate with brand uplift and profit. He emphasises the future focus on signal aggregation and AI's role in enhancing creative capabilities. The discussion also touches on the challenges of navigating valuations and the importance of capital efficiency in building sustainable businesses.Chapters00:00 Introduction and Team Dynamics03:09 M&A Trends in Ad Tech06:10 The Rise of Super Signal Aggregators09:02 Verticalisation in Ad Tech11:56 The Future of B2B Ad Networks14:54 Lumen's Role in Attention Technology20:42 Partnerships and Client Demand23:31 The Importance of Simplicity in Ad Tech24:52 Linking Attention to Brand Uplift28:52 Future Focus: Signals Aggregation and AI in Creative32:03 Navigating Valuations and Capital Efficiency