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The FPC Podcast
Episode 27: Q&A with Harry Maitland, Founder & CEO of Vendi Tech
Ep. 27
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In this edition, we sat down with Harry Maitland, Founder of Vendi Tech. We discuss how Vendi is transforming vending machines into digital media and data infrastructure — closing the loop between brand awareness and real-world conversion.
Retail Media and DOOH are two hot sectors atm - and this is their lovechild
00:00 Introduction to Vendi and 'Industrial' Ad Tech
03:03 The Intersection of Out of Home and Retail Media
05:58 Vendi's Unique Business Model and Case Studies
09:00 Insights from the First Party Team
11:53 The Future of Out of Home Advertising
14:58 Consumer Psychology and Brand Engagement
18:02 Scaling Vendi's Operations
21:01 Potential Acquirers and Market Positioning
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