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The FPC Podcast
Discussing the micro and macro financial news, moving the $1 trillion ad tech market
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18. Episode 18: Launch of FirstPartyStudio
36:52||Ep. 1800:00 Introduction to FirstPartyStudio05:26 The Role of a Venture Studio12:35 Incubation and Innovation Strategies19:30 Building an Expert Network25:48 Investor Perspectives and SEIS Opportunities
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17. Episode 17: Q&A with Mark Zagorski, CEO of DoubleVerify
30:32||Ep. 1700:00 Introduction to Mark Zagorski and DoubleVerify04:59 Mark's Journey in Ad Tech10:08 The Evolution of Ad Tech and DoubleVerify's Role15:10 M&A Strategy and Investment Insights19:56 DoubleVerify's Investment in FPC and Future Collaborations16. Episode 16: Q&A with Shane Shevlin, CEO & Co-Founder of Bedrock
38:27||Ep. 1600:00 Navigating the Current Economic Landscape02:59 Shane Shevlin's Journey in Ad Tech05:53 The Impact of Recent M&A Activity08:58 Insights on WPP's Acquisition of Infosum11:48 The Future of M&A in Ad Tech15:08 The Rise of Curation in Ad Tech17:54 Bedrock Platform: A New Player in Ad Tech20:56 The Role of Bedrock in the Ad Tech Ecosystem24:05 The Future of Media Buying and Curation26:59 Investment Opportunities in Bedrock30:07 Conclusion and Future Outlook15. Episode 15: Q&A with Mathieu Roche, CEO & Cofounder of ID5
35:51||Ep. 1500:00 Introduction and Industry News10:00 Mathieu Roche and ID5 Overview20:01 Funding Journey and Challenges24:04 Acquisitions and Market Trends31:56 Agency Success in Acquisitions14. Episode 14: Q&A with Anne Coghlan, COO & Cofounder of Scope3
35:47||Ep. 1400:00 Introduction to Scope3 and Anne Coghlan02:30 Anne's Journey in Ad Tech04:02 Scope3's Mission and Sustainability Focus06:42 Fundraising Experience in Ad Tech09:06 Latest Product Launches and Innovations13:22 The Role of Super Signal Aggregators18:31 Partnerships and Collaborations23:38 Future Vision and Market Positioning13. Episode 13: T-Mobile buys Blis, Publicis acquires Lotame, the evolution of Super Signal Aggregators (SSAs)
37:54||Ep. 1300:00 Introduction and Overview of Recent Acquisitions01:25 T-Mobile's Acquisition of Bliss: A Strategic Move05:59 The Implications of T-Mobile's Strategy in Ad Tech11:50 Publicis Acquires Lotome: Industry Reactions14:12 Curation and the Evolution of Ad Tech19:00 The Rise of Sell-Side Curation26:26 Future Innovations in Ad Tech and Data Privacy32:21 AI in Ad Tech: Opportunities and Challenges12. Episode 12: Q&A with Keith Petri the CEO of Lockr (acquired by Viant this week!)
40:02||Ep. 12Chapters00:00 Introduction03:00 IPO Trends in Ad Tech06:09 Mountain's IPO Plans and Market Dynamics08:59 DoubleVerify's Acquisition of Rockerbox11:56 The Evolution of Ad Tech and Signal Aggregation14:50 Keith's Journey with Lockr17:59 Navigating Privacy Regulations in Ad Tech20:56 The Role of Investors and The Importance of Good Communication 23:50 Lockr's Product Evolution27:01 Closing Thoughts and Future Outlook