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The FPC Podcast
Discussing the micro and macro financial news, moving the $1 trillion ad tech market
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26. Episode 26:Q&A with Ruben Niet, Founder & CEO of digitalAudience
32:45||Ep. 2600:00 Introduction to digitalAudience and Its Journey02:50 Ruben Niet's Background and Insights05:54 The Concept of Data Collaboration08:59 Market Dynamics and Competition11:56 Growth and Expansion Plans15:00 Retail Media and Case Studies17:58 Amazon's Market Influence21:02 Google's Antitrust Trial and Industry Impact
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25. Episode 25: Q&A with Arthur Querou, Co-Founder & CEO of Vibe
38:16||Ep. 2500:00 Introduction and Background of Vibe02:57 Recent Developments in AdTech06:06 Arthur's Entrepreneurial Journey09:02 Vibe's Growth Strategy and Funding12:03 Fixing AdTech: A New Approach14:57 Targeting the Long Tail of Advertisers18:02 Growth Metrics and Strategies21:04 Future Trajectory and Investor Expectations24:12 Hiring and Company Culture27:06 Parting Thoughts and Key Takeaways24. Episode 24: ATS / MadTechMoney round up & the latest M&A in AdTech
34:26||Ep. 2400:00 Introduction and Overview of Recent M&A Activity02:49 Deep Intent's Acquisition and the Healthcare Ad Tech Landscape09:15 Bending Spoons Acquires Vimeo: A Strategic Move17:48 Digiseq's Acquisition by Hawk Infinity: A New Player in Ad Tech24:22 Streamr's Acquisition by Magnite: Expanding Creative Solutions26:50 Spaceback and Rembrandt Merger: Ambitious Plans Ahead28:44 Captify's Acquisition by Verve: Analyzing the Deal23. Episode 23: ATS London / MadTechMoney 2025, joined by Rachel Smith CEO of ExchangeWire
35:44||Ep. 2300:00 Welcome Back and Upcoming Events02:28 M&A Activity in European Ad Tech05:31 Trends in European Ad Tech Acquisitions09:01 Diversity of Acquirers in Ad Tech11:50 The Importance of Financial Conversations14:55 Merging MadTech Money with ATS London18:10 Panel Discussions and Key Topics21:06 Challenges in Ad Tech Financing23:53 Insights from Industry Leaders27:05 Future of Ad Tech and Investment Opportunities30:09 Closing Thoughts and Next Steps22. Episode 22: Q&A with Rob McLaughlin, CEO & Co-founder, AUDIENCES
28:10||Ep. 22Chapters00:00 Introduction to Audiences and Its Mission02:48 The Importance of First-Party Data06:08 How Audiences Differentiates Itself08:57 Real-Time Data Access and Its Impact12:03 Competitive Landscape and Market Positioning14:49 Revenue Growth and Future Plans17:52 Strategic Partnerships and Opportunities21:12 Vision for the Future and Closing Thoughts21. Episode 21: FPC launches Fund 2 with a strategic investment from Index Exchange
35:45||Ep. 2100:00 Introduction to Index Exchange and FPC Fund 205:11 Andrew Casale's Early Journey in Ad Tech09:54 The Evolution of Index Exchange14:59 Business Model and Market Strategy19:52 Trends in Ad Tech: AI and Sell-Side Curation25:03 Index's Corporate Dev Strategy and Potential IPO Plans29:52 Index's Strategic Investment into FirstPartyCapital20. Episode 20: Q&A with Brian Wieser, Founder of Madison and Wall
37:55||Ep. 2000:00 Introduction to Brian Wieser and His Background03:02 Impact of Tariffs on Digital Advertising05:45 De-globalization and Its Effects on Advertising09:13 Emerging Opportunities in European Markets12:05 Perception Issues in Advertising15:00 The Role of Advertising in Business17:54 The Future of Agencies and Services20:54 Under-appreciated Trends in Media and Advertising