The Financial Coconut Podcast

Funnels are dead.“Best practices” might be costing you money.And the strategy that built an 8-figure brand started with just $500.In this episode, we go deep with battle-tested operators who’ve actually built, scaled, and exited, not just theorised on slides.Here’s what you’ll hear (without giving away all the secrets):Why your marketing “funnel” might be completely wrong, and what to think about insteadThe $500 experiment that turned into an 8-figure exit (and the early mistake that nearly derailed it)How to stop doing “a bit of everything” and find the ONE channel that actually grows your businessThe hidden profit most SMEs ignore after a customer buysWhat AI can really do for your marketing right now… and where humans still winMarketplace vs your own website: are you stealing from yourself or unlocking new buyers?The tiny post-purchase detail that quietly turns customers into your best salespeopleMeet the GuestsJake Tan, Founder of Ergotune (Marvable), who scaled a consumer brand from scratch and exited with an 8-figure dealMarcus Ho, Managing Director of Brew Interactive, a performance marketing agency founder with 17 years and 500+ clients under his belt, is obsessed with results, not awardsCaleb Khoo, AI startup CEO **(Saleshero.io),**helping businesses turn customers into communities (and communities into revenue)If you’re an SME owner, marketer, or founder tired of vague marketing advice, this episode delivers real-world lessons, honest mistakes, and strategies that actually move revenue.Hit play. Your next growth idea might be hiding in this conversation.Enjoy 5 FREE business payments at 50% FX off with WorldFirst:Your all-in-one business account for international business payments. Same-day payments in USD, MYR, RMB at 3X cheaper rates.Act now to claim exclusive rewards:New users receive a USD100 sign-up bonus with sign-up link below.Dive into effortless global transactions today:🔗 New Users enjoy 1st 5 payments FREE at 50% FX rate. Sign-up with Singpass:https://portal.worldfirst.com/register?gad_source=1&region=SG&step=1&utm_campaign=2602_sea_sg_semi&utm_medium=fieldmkt&utm_source=online🔗 Learn more:https://www.worldfirst.com/sg/campaign/new-user-vouchers-2026/?utm_medium=fieldmkt&utm_source=offline&utm_campaign=2602_sea_sg_tfclohei---🎧 The Financial Coconut: Your weekly source for empowering financial knowledge and unlocking possibilities. We explore personal finance, investing, and entrepreneurship to help you build a richer life. Join us as we explore personal finance, investing and more.Get ready to take control of your financial future and live your best life, financially wise: https://linkin.bio/thefinancialcoconut📍 LISTEN & SUBSCRIBESpotifyApple PodcastYouTube🔗 CONNECT WITH USGet daily tips, insights, and community:InstagramTikTokTelegramWhatsappNewsletter📺 MORE FROM OUR NETWORKDiscover our other shows and deep dives on YouTube⚠️ Disclaimer:The content discussed in this episode is intended for educational purposes only and should not be considered as financial advice. The information provided is based on our understanding at the time of recording and may not reflect the current regulations or market conditions. The opinions expressed by guests are their own and do not necessarily represent those of The Financial Coconut. Please do your due diligence before making any investment or financial decisions.

What really makes someone “creative” at work, and can you actually train it?We dive into a conversation that goes way beyond art and design. Kick off the year with a fresh perspective on growth, identity, and what it really takes to stand out in today’s professional world.We’re joined by Priscilla Tang, Luxury Mindset & Career Coach, who brings a unique blend of career coaching expertise and years of experience in the luxury industry, where excellence, precision, and high standards aren’t optional… they’re the baselineTogether, they explore powerful ideas that might just change how you see your own potential:Creativity isn’t just for “artistic” people; it might be hiding in how you solve problems every dayJudgment can be trained, and your past mistakes may be your greatest teachersTaste isn’t about being fancy; it’s about developing an “elevated preference” that sets your work apartWhy luxury brands obsess over details, and what professionals in any industry can learn from that mindsetHow to show creativity in interviews, even if you don’t work in a creative roleThe hidden skill most workplaces are missing, and how it affects confidence, decision-making, and growthIf you’ve ever thought, “I’m just not a creative person,” or wondered how some people just seem to “get it right” when others can’t explain why — this episode is for you.Tune in to discover how creativity, judgment, and taste aren’t rare talents… but skills you can grow with the right mindset.---🎧 The Financial Coconut: Your weekly source for empowering financial knowledge and unlocking possibilities. We explore personal finance, investing, and entrepreneurship to help you build a richer life. Join us as we explore personal finance, investing and more.Get ready to take control of your financial future and live your best life, financially wise: https://linkin.bio/thefinancialcoconut📍 LISTEN & SUBSCRIBESpotifyApple PodcastYouTube🔗 CONNECT WITH USGet daily tips, insights, and community:InstagramTikTokTelegramWhatsappNewsletter📺 MORE FROM OUR NETWORKDiscover our other shows and deep dives on YouTube⚠️ Disclaimer:The content discussed in this episode is intended for educational purposes only and should not be considered as financial advice. The information provided is based on our understanding at the time of recording and may not reflect the current regulations or market conditions. The opinions expressed by guests are their own and do not necessarily represent those of The Financial Coconut. Please do your due diligence before making any investment or financial decisions.

Parenting doesn’t come with a guidebook… and neither does raising money-smart kids in today’s world.We’re living in a time where money is invisible - cards, apps, QR codes, tap-to-pay… even watches and rings. So how do we teach children the real value of money when they barely see it?In this episode, host Dawn Cher (Budget Babe) brings together three powerful voices to unpack a question every parent is quietly asking:How do we raise financially confident kids without fear, pressure, or getting it wrong?Hear fromQi Zhai-McCartney - investment professional turned psychotherapist & coach, and mom of four - sharing how psychology, mindset, and decision-making shape lifelong money habits.Don (Money Saving Daddy) - a dad who documented his parenting journey from day one, breaking down real-life, practical lessons on family budgeting, spending and values.Tan Siew Lee - Head of Group Wealth Management, OCBC, with 20+ years of experience, revealing what parents today actually struggle with and how banks are rethinking financial literacy for kids.Discover:Why teaching kids “save, save, save” might backfire, and what to teach insteadThe #1 parenting mistake when using money-tracking tools (and how to avoid it)How to handle peer pressure when your child starts comparing brands, watches, and “who has more”What “kids’ currency” really means and why stickers may teach money better than moneyHow to guide kids with boundaries without turning money conversations into naggingWhy financial safety today includes something parents didn’t worry about before: scams, digital risks, and online trapsTune in for real stories, surprising insights, and practical takeaways without judgment and without fluff.Disclaimer: The views and opinions expressed belong to the guest/content creator, and do not represent the views of OCBC Bank. The content discussed in this episode is intended for educational purposes only and should not be considered as financial advice. The information provided is based on our understanding at the time of recording and may not reflect the current regulations or market conditions. The opinions expressed by guests are their own and do not necessarily represent those of The Financial Coconut. Please do your due diligence before making any investment or financial decisions. ---🎧 The Financial Coconut: Your weekly source for empowering financial knowledge and unlocking possibilities. We explore personal finance, investing, and entrepreneurship to help you build a richer life. Join us as we explore personal finance, investing and more.Get ready to take control of your financial future and live your best life, financially wise: https://linkin.bio/thefinancialcoconut🔗 CONNECT WITH USGet daily tips, insights, and community:InstagramTikTokTelegramWhatsappNewsletter📺 MORE FROM OUR NETWORKDiscover our other shows and deep dives on YouTube⚠️ Disclaimer:The content discussed in this episode is intended for educational purposes only and should not be considered as financial advice. The information provided is based on our understanding at the time of recording and may not reflect the current regulations or market conditions. The opinions expressed by guests are their own and do not necessarily represent those of The Financial Coconut. Please do your due diligence before making any investment or financial decisions.

Tune in with Jake, the Founder of Ergotune, a brand that grew from humble beginnings to a game-changing company in the ergonomic furniture space.Listen as Jake opens up about the trials and triumphs of building a business from scratch, with insights into his journey from coding bootcamps to creating ergonomic solutions like the standing desk and office chairs.What you'll hear:The founding story of Ergotune and its rapid rise from a small startup to a multi-million-dollar company.How Jake and his co-founders made tough decisions, including selling the business for a life-changing exit.The struggles of balancing innovation with market competition and how they identified opportunities in the ergonomic chair space.Jake’s insights on moving from founder to investor, exploring new ventures, and betting on the next big trends.Hear about Jake’s candid reflections on startup life, success, and the importance of knowing when to pivot.Whether you’re a budding entrepreneur or just curious about the behind-the-scenes of a successful startup, this episode is a must-listen!---🎧 The Financial Coconut: Your weekly source for empowering financial knowledge and unlocking possibilities. We explore personal finance, investing, and entrepreneurship to help you build a richer life. Join us as we explore personal finance, investing and more.Get ready to take control of your financial future and live your best life, financially wise: https://linkin.bio/thefinancialcoconut📍 LISTEN & SUBSCRIBESpotifyApple PodcastYouTube🔗 CONNECT WITH USGet daily tips, insights, and community:InstagramTikTokTelegramWhatsappNewsletter📺 MORE FROM OUR NETWORKDiscover our other shows and deep dives on YouTube⚠️ Disclaimer:The content discussed in this episode is intended for educational purposes only and should not be considered as financial advice. The information provided is based on our understanding at the time of recording and may not reflect the current regulations or market conditions. The opinions expressed by guests are their own and do not necessarily represent those of The Financial Coconut. Please do your due diligence before making any investment or financial decisions.---🎧 The Financial Coconut: Your weekly source for empowering financial knowledge and unlocking possibilities. We explore personal finance, investing, and entrepreneurship to help you build a richer life. Join us as we explore personal finance, investing and more.Get ready to take control of your financial future and live your best life, financially wise: https://linkin.bio/thefinancialcoconut📍 LISTEN & SUBSCRIBESpotifyApple PodcastYouTube🔗 CONNECT WITH USGet daily tips, insights, and community:InstagramTikTokTelegramWhatsappNewsletter📺 MORE FROM OUR NETWORKDiscover our other shows and deep dives on YouTube⚠️ Disclaimer:The content discussed in this episode is intended for educational purposes only and should not be considered as financial advice. The information provided is based on our understanding at the time of recording and may not reflect the current regulations or market conditions. The opinions expressed by guests are their own and do not necessarily represent those of The Financial Coconut. Please do your due diligence before making any investment or financial decisions.

What if you’re doing everything “right” - climbing the ladder, hitting milestones, building stability, but deep down… success still doesn’t feel secure?We dig into a growing mid-career reality: more professionals are quietly building skills outside their job; not because HR asked them to, but because they’re trying to protect their future.Because in today’s world, even the most stable job can start feeling… temporary.This episode’s guests:Dawn - Author of Take Back Control of Your Money and host of Wise & Shine (but today, she’s in the hot seat sharing her personal journey)Roy Teo - A comms & marketing professional of 18 years who made a bold pivot into real estate advisory (and hasn’t looked back since)We unpack:Why mid-career professionals are upskilling even when things seem “fine”The moment “job security” starts feeling like an illusionWhat corporate life teaches you… and what it never willThe uncomfortable truth about visibility, personal branding, and being seenThe mindset shift that makes skill-building possible (even when you’re exhausted)This isn’t another “hustle harder” conversation.It’s about optionality. It’s about resilience.And it’s about building the kind of skills that no one can take away from you, no matter what the economy, tech, or workplace throws next.Tune in and discover why the smartest professionals aren’t waiting until it’s too late.---🎧 The Financial Coconut: Your weekly source for empowering financial knowledge and unlocking possibilities. We explore personal finance, investing, and entrepreneurship to help you build a richer life. Join us as we explore personal finance, investing and more.Get ready to take control of your financial future and live your best life, financially wise: https://linkin.bio/thefinancialcoconut📍 LISTEN & SUBSCRIBESpotifyApple PodcastYouTube🔗 CONNECT WITH USGet daily tips, insights, and community:InstagramTikTokTelegramWhatsappNewsletter📺 MORE FROM OUR NETWORKDiscover our other shows and deep dives on YouTube⚠️ Disclaimer:The content discussed in this episode is intended for educational purposes only and should not be considered as financial advice. The information provided is based on our understanding at the time of recording and may not reflect the current regulations or market conditions. The opinions expressed by guests are their own and do not necessarily represent those of The Financial Coconut. Please do your due diligence before making any investment or financial decisions.

Get ready to dive into the complexities of legacy planning and wealth transfer.In this episode, we’ll explore:How to overcome the taboos surrounding legacy planning and bring it up with your loved onesCommon missteps people make when passing on wealth and how to avoid themThe power of starting early with financial education for your kidsPlanning for non-traditional families, including how to secure the future of your petsJoin our dynamic panel of experts who have first-hand experience navigating these waters:Yip Hon Weng, Member of Parliament for Yio Chu Kang SMC, and father of five, shares insights on balancing family values and wealth transfer across generations.Ian Yim, Head of Premier Private Client and Premier Banking Asia at OCBC, gives us the lowdown on financial tools that make legacy planning practical, even for families that aren't ultra-wealthy.Hoon Shu Mei, Director of Private Client & Family Disputes at Drew & Napier, unpacks the legal intricacies of wills, trusts, and avoiding common pitfalls in family wealth planning.Hosted by Adrian Tan, Fractional CMO & HR‑tech marketing strategist, author, and podcaster.Whether you're looking to secure your family's future or simply understand the importance of planning ahead, this episode provides insights that will help you plan wisely, avoid pitfalls, and ensure a smooth transfer of wealth to the next generation.Disclaimer: The views and opinions expressed belong to the guest/content creator, and do not represent the views of OCBC Bank. The content discussed in this episode is intended for educational purposes only and should not be considered as financial advice. The information provided is based on our understanding at the time of recording and may not reflect the current regulations or market conditions. The opinions expressed by guests are their own and do not necessarily represent those of The Financial Coconut. Please do your due diligence before making any investment or financial decisions. ---🎧 The Financial Coconut: Your weekly source for empowering financial knowledge and unlocking possibilities. We explore personal finance, investing, and entrepreneurship to help you build a richer life. Join us as we explore personal finance, investing and more.Get ready to take control of your financial future and live your best life, financially wise: https://linkin.bio/thefinancialcoconut📍 LISTEN & SUBSCRIBESpotifyApple PodcastYouTube🔗 CONNECT WITH USGet daily tips, insights, and community:InstagramTikTokTelegramWhatsappNewsletter📺 MORE FROM OUR NETWORKDiscover our other shows and deep dives on YouTube⚠️ Disclaimer:The content discussed in this episode is intended for educational purposes only and should not be considered as financial advice. The information provided is based on our understanding at the time of recording and may not reflect the current regulations or market conditions. The opinions expressed by guests are their own and do not necessarily represent those of The Financial Coconut. Please do your due diligence before making any investment or financial decisions.

What if the loyalty programs you think you understand… are actually built on completely different rules?We sit with a man some in the industry call “the king of loyalty” - the CEO behind one of Singapore’s largest rewards ecosystems. With millions of members and over a million active users every month, he’s got a front-row seat to how consumers really spend, save, and stay loyal.And let’s just say… a lot of what businesses believe about loyalty? Might be totally wrong.Inside this episode, we unpack:Why “buy 10 get 1 free” works for cafés… but can quietly kill other businessesThe concept of “borrowed loyalty” and how smaller brands can tap into bigger ecosystems to surviveWhy points, cashback, and miles aren’t equal (and which one is actually losing relevance)The hidden math behind loyalty programs that most SMEs never calculateWhat really makes customers stick: emotional loyalty vs transactional value (and which one actually comes first)How AI and data are quietly reshaping the future of rewards, personalisation, and customer retentionThe surprising reason having MORE points can make customers less likely to leaveWhether you run a small business, work in marketing, or just love squeezing maximum value out of every dollar you spend, this episode will completely change how you see loyalty programs.Because loyalty isn’t just about rewards anymore…It’s about data, psychology, and who controls the relationship with the customer.🎧 Tune in to hear how the game really works behind the scenes.:---🎧 The Financial Coconut: Your weekly source for empowering financial knowledge and unlocking possibilities. We explore personal finance, investing, and entrepreneurship to help you build a richer life. Join us as we explore personal finance, investing and more.Get ready to take control of your financial future and live your best life, financially wise: https://linkin.bio/thefinancialcoconut📍 LISTEN & SUBSCRIBESpotifyApple PodcastYouTube🔗 CONNECT WITH USGet daily tips, insights, and community:InstagramTikTokTelegramWhatsappNewsletter📺 MORE FROM OUR NETWORKDiscover our other shows and deep dives on YouTube⚠️ Disclaimer:The content discussed in this episode is intended for educational purposes only and should not be considered as financial advice. The information provided is based on our understanding at the time of recording and may not reflect the current regulations or market conditions. The opinions expressed by guests are their own and do not necessarily represent those of The Financial Coconut. Please do your due diligence before making any investment or financial decisions.---🎧 The Financial Coconut: Your weekly source for empowering financial knowledge and unlocking possibilities. We explore personal finance, investing, and entrepreneurship to help you build a richer life. Join us as we explore personal finance, investing and more.Get ready to take control of your financial future and live your best life, financially wise: https://linkin.bio/thefinancialcoconut📍 LISTEN & SUBSCRIBESpotifyApple PodcastYouTube🔗 CONNECT WITH USGet daily tips, insights, and community:InstagramTikTokTelegramWhatsappNewsletter📺 MORE FROM OUR NETWORKDiscover our other shows and deep dives on YouTube⚠️ Disclaimer:The content discussed in this episode is intended for educational purposes only and should not be considered as financial advice. The information provided is based on our understanding at the time of recording and may not reflect the current regulations or market conditions. The opinions expressed by guests are their own and do not necessarily represent those of The Financial Coconut. Please do your due diligence before making any investment or financial decisions.

Before kids, you spent freely. After kids, every dollar has a new purpose.But what if the biggest financial shock of parenthood isn't the tuition fee, but something you never saw coming?Join our host, SG Budget Babe, as she sits down with three parents from vastly different life stages to uncover the raw, unvarnished truth about how raising a family fundamentally reshapes your financial world and your emotional well-being. This isn't just about diapers and college funds, it's about the invisible cost of care and the guilt that comes with it.Tune in to hear:Eric Lim, Founder of Parendigm Movement, a seasoned author and coach with a 21-year-old, reveals the single most expensive stage of a child's education that blindsided him.Iman Ibrahim, a Divorce lawyer of 20 Years and single mom, spills the tea on the surprising healthcare cost that left her shocked and questioning the system.Howie Tan, Co-founder of Kintsugi Investing School, and father to a a 6 year old, navigates the early years and the "sandwich generation," shares the emotional cost of being present and the revenue he sacrifices to be a better father.Discover the one thing all three guests stopped spending money on the moment they became parents.Learn how to manage the inevitable parental guilt that comes with every financial decision.Don't miss this essential conversation on how to achieve financial wellness while navigating the ever-changing realities of family life.Disclaimer: The views and opinions expressed belong to the guest/content creator, and do not represent the views of OCBC Bank. The content discussed in this episode is intended for educational purposes only and should not be considered as financial advice. The information provided is based on our understanding at the time of recording and may not reflect the current regulations or market conditions. The opinions expressed by guests are their own and do not necessarily represent those of The Financial Coconut. Please do your due diligence before making any investment or financial decisions.---🎧 The Financial Coconut: Your weekly source for empowering financial knowledge and unlocking possibilities. We explore personal finance, investing, and entrepreneurship to help you build a richer life. Join us as we explore personal finance, investing and more.Get ready to take control of your financial future and live your best life, financially wise: https://linkin.bio/thefinancialcoconut📍 LISTEN & SUBSCRIBESpotifyApple PodcastYouTube🔗 CONNECT WITH USGet daily tips, insights, and community:InstagramTikTokTelegramWhatsappNewsletter📺 MORE FROM OUR NETWORKDiscover our other shows and deep dives on YouTube⚠️ Disclaimer:The content discussed in this episode is intended for educational purposes only and should not be considered as financial advice. The information provided is based on our understanding at the time of recording and may not reflect the current regulations or market conditions. The opinions expressed by guests are their own and do not necessarily represent those of The Financial Coconut. Please do your due diligence before making any investment or financial decisions.