The Entrepreneur’s Ecosystem


Branding Your Offer with Melissa Burkheimer

Ep. 21

When you hear the word “entrepreneur,” what do you think? For many of us, it means the ability to work with freedom; we can show up for our kid’s soccer game, telecommute from anywhere in the world, and still be our own boss. But the greatest freedom of all? When and if we decide we no longer want to work in our chosen field, we have the grace to move on to something new.

Today, we’re welcoming Melissa Burkheimer, the founder of Melissa Burkheimer Studios, a design agency that partners with thought leaders, beauty brands, global nonprofits and production companies to create stellar product brand experiences. When she’s not directing launches or creating social impact campaigns, she’s interviewing creators on her award winning podcast, The Design Business Show, or lounging in her pool, making a plan for her plans.

Tune in and listen to episode 21 where Melissa is talking to us about her early work with Amy Porterfield, the importance of seeing the bigger picture, and her advice for anyone planning to launch a digital business.

In This Episode, You Will Learn:

  • A bit about Melissa and how she came to launch her freelance business (03:27)
  • Melissa’s relationship with personality tests (12:39)
  • How Melissa’s understanding of who she is and what she wants played into her decision to shift her focus (16:11)
  • What lights Melissa up the most when it comes to consulting (32:34)
  • The importance of flexibility when you’re a business owner (39:48)

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How to Grow, Scale, and Choose Yourself Every Time with Ashleigh Chanel

Ep. 32
So many of us grow up in environments that prioritize one standard idea of success, but if there’s anything we’ve learned—especially over the last few years—your success is exactly what you make it. Those old ideals of corporate achievement aren’t the only measure anymore.Today, we’re joined by Ashleigh Chanel, your friendly virtual neighborhood marketing genie. Ashleigh is passionate about helping women business owners to market profitably through innovation, creativity, and action and implementing strategic digital media strategies that transform businesses.Tune in and listen to episode 32 of The Entrepreneur’s Ecosystem. Ashleigh talks to us about when she realized corporate America was not where she wanted to be and how she learned the art of funnel marketing. We also discuss the frustrations that can come from coaching that’s not tailored to your needs, how ads can help both grow and scale your business, and why running ads for your own business can get tricky.In This Episode, You Will Learn:How using the Enneagram showed Ashleigh where her strengths lie (08:37)How Ashleigh’s mother’s successful career influenced her ambition (16:23)About Ashleigh’s world travels (21:45)How Ashleigh’s marketing degree helped her discern better coaching techniques (28:12)Not all ROI is monetary! (47:09)Exactly how Ashleigh’s agency works with clients (50:30)Connect with Ashleigh:InstagramLinkedInWebsiteSales Funnel ChecklistTell us what you want us to talk Out Your Own Unfair with Chanti:WebsiteFacebookInstagramConnect with Dawn:WebsiteInstagramLinkedInSome of our quiz funnels:

Maximizing Potential Through SEO with Brittany Herzberg

Ep. 31
You’ve put your blood, sweat, and tears into your online business, but you’re still not seeing your hard work translate to the results you deserve. But there’s good news: Through a little manipulation of the algorithm and some quality words from clients, you may just be on your way to seeing your efforts thrive.Today, we’re joined by Brittany Herzberg, the copywriter that holistic health and wellness professionals turn to when they want to see themselves turn up as the answer to a Google search. She’s mastered the art of procuring clients who feel like friends and turning them into a valued returning base.Tune in and listen to episode 31 of The Entrepreneur’s Ecosystem. Brittany is telling us all about building a practice of dream clients by enlisting the help of your website words and showcasing your individual personality. We also talk about how Brittany maintains balance with her massage therapy practice and her copy work and why client testimonials are so very important.In This Episode, You Will Learn:How Brittany got started as a copywriter and learning SEO (08:37)A breakdown of SEO and it’s value in client testimonials (14:54)How to ask for client testimonials (25:32)What to look for in testimonials to optimize SEO (32:04)Other SEO tips and tricks (35:43)Brittany’s take on satisfying the humans and the bots (39:45)Connect with BrittanyLinkedInWebsiteThe Simple and Smart SEO ShowTell us what you want us to talk Out Your Own Unfair with Chanti:WebsiteFacebookInstagramConnect with Dawn:WebsiteInstagramLinkedInSome of our quiz funnels:

How Service Providers Can Engineer The Royal Treatment From Clients

Ep. 30
Do you continue to work with clients that undervalue and underpay you for your services? Being self employed comes with many obstacles, but a major one is overcoming self doubt in order to charge the rate you deserve and receive the royal treatment from clients.Today, we’re talking with Samar Owais, an email conversion strategist and copywriter. Samar ​​specializes in creating email journeys that turn your subscribers into recurring customers. She does this by analyzing customer data, designing a conversion-focused email strategy, and writing email copy that speaks to your subscribers and free trial-ers but converts for you. Throughout her copywriting career, Samar has created an amazing work-life balance andlearned how to appropriately set boundaries to receive respect from clients.Tune in and listen to episode 30 of The Entrepreneur’s Ecosystem. We talk to Samar about her experience growing her social media copywriting content, what she has learned since launching her course, two tactics that have changed her process working with clients, and more. You will even hear her answer to the ultimate copywriting question - is a 100% conversion rate possible?In This Episode, You Will Learn:What has led Samar to create her work life balance (9:54)About Samar’s copywriting journey (15:25)About Samar’s experience building her Twitter account (24:26)What Samar has learned since launching her course (37:14)Two tactics to ensure the royal treatment from clients (48:06)If Samar believes that 100% conversion rate is possible (55:36)Connect with SamarLinkedInWebsiteTwitterTell us what you want us to talk Out Your Own Unfair with Chanti:WebsiteFacebookInstagramConnect with Dawn:WebsiteInstagramLinkedInSome of our quiz funnels: