The Employer Branding Geeks

Join Maya Tsankova, Global Employer Branding & Digital Communications Lead at Coca-Cola HBC, and our host, Claes Peyron, Managing Director Nordics, UK&I at Universum, as they delve into the art of attracting Generation Z talent.Maya candidly shares Coca-Cola HBC's journey in launching an international leadership trainee program in 2023, aimed at bringing in high-potential Gen Z talents. Through this discussion, she highlights the challenges faced, lessons learned, and the success achieved.In a competitive market for Gen Z talent, it's crucial to find unique ways to stand out. Maya gives us three key tips for employers to make their Employer Brand truly stand out and resonate with Generation Z job seekers.Tune in to this honest and insightful episode!

In this episode Mika Sallinen, Country Manager Finland at Universum, together with our host Claes Peyron – Managing Director for Nordics & UK at Universum, discuss the Talent Outlook 2024.The annual talent survey by Universum discovers top challenges and trends Employer Branding and talent acquisition experts should be aware of in 2024.Mika and Claes explore the latest predictions in hiring and talent market dynamics, covering topics such as the evolving talent landscape, the importance of reassessing work-life balance, and the role of Generative AI in talent acquisition strategies.Tune in to gain insights and prepare for the shifting demands of the talent market in 2024.

In this episode Marcus Jarl – Behavioral Scientist, Markets & Business Development at EY, together with our host, Claes Peyron – Managing Director Nordics, UK&I at Universum, discuss the next normal in the workplace.Marcus describes how to navigate as an employer in the post pandemic environment as well as the global unrest including climate change, wars, rise of AI, inflation and downturn of the economy.What are ways you as an employer can reassure talent in this new, at times challenging environment? And what do successful employers look like in this complex environment? Discover the answer to these questions, and more during this must-listen to episode!

In this episode Marie-Louise Nowak, Senior Employer Branding Consultant and Global Delivery Product Manager at Universum, together with our host Claes Peyron – Managing Director for Nordics & UK at Universum, talk all about Employer Value Propositions (EVP’s)An EVP is about defining who you want and need to be as an employer to reach your company objectives – and getting the right people to join and the right people to stay.During the episode Marie-Louise and Claes discuss the fact that the pandemic changed company culture. Since the EVP should reflect the culture, this has contributed to a lot of employers wanting to do an EVP refresh. Furthermore, they dive into the meaning of an EVP refresh and how it differs from an EVP review as well as an EVP recharge.When should you consider an EVP Refresh and what can this refresh contribute to your company?Learn more in this geeky episode!

In this episode Isa Wurie – Employer Branding Consultant and DE&I Specialist at Universum, together with our host, Claes Peyron – Managing Director Nordics, UK&I at Universum, discuss diversity, equity, and inclusion (DE&I) in the workplace.Isa describes what DE&I is all about, how it’s important for the company culture and how it matters to the younger generations. Isa and Claes also discuss why DE&I is a hot topic right now, the benefits employers can gain and the actions that can be taken.Learn this and much more in this important episode!

In this episode Richard Mosley, Global Client Director at Universum, together with our host Claes Peyron – Managing Director for Nordics & UK at Universum, talk about gender differences in the labour market. The inspiration for this topic is Claudia Goldin - the 2023 Nobel laureate in Economics. She has studied the female participation in the labour market over the past 200 year and uncovered the reasons for gender gaps in earnings and labour force participation. Richard and Claes connect the findings from Goldin’s research to Universum's newly released global student survey. In the annual career survey, the students are among other things asked about pay expectations as well as career preferences. Richard draws connections between the studies and highlights some surprising findings. They also discuss what employers should think about if they want to attract more of a balanced set of talent.Listen to find out!

In this episode Ann-Therése Enarsson – CEO at Futurion, together with our host, Claes Peyron – Managing Director Nordics, UK&I at Universum, are talking about how Artificial Intelligence will affect the world of work.Ann-Therése explains how the revolution of AI is referred to as the Fourth Industrial Revolution and that in many areas we are only scratching the surface of how AI will affect the work life. Intellectual professions as well as education are two examples Ann-Therése points out are going to change drastically.Furthermore, Ann-Therése and Claes discuss what tasks and expertise’s are replaceable as well as not replaceable by AI. They talk about HI (Human Intelligence) and how deep human emotions like empathy, creativity and adaptability – will be more attractive traits in future talent.Lastly, Ann-Therése gives us three tips on how to avoid being replaced by AI.Listen to the episode to find out!

The result from our annual survey Employer Branding NOW is here. A survey of over 1,700 talent leaders – focused on how companies compete in a world of talent shortages and the specific strategies used by the World’s Most Attractive Employers.Our host Claes Peyron, Managing Director Nordics UK&I at Universum, is joined by Jim Evans, Global Client Advisor at Universum. Together, they are summarising key trends from the EB NOW survey.Jim and Claes discuss the fact that we can see a downturn of the economy and talent shortage at the same time. Jim also highlights how employers right now are reviewing their EVP’s as well as inspiring purpose and DE&I being key focus areas. Furthermore, they talk about the importance of differentiation and how it also is a key challenge since many employers have the same focusing areas.Last but not least, they end with three concrete recommendations for any employer given the times we are in.This episode is a must!

In this episode Karolina Löfqvist – Founder & CEO at Hormona, together with our host, Claes Peyron – Managing Director for Nordics & UK at Universum, are talking about how hormonal health affects women at the workplace.Karolina explains how she, during her former employment as an investment banker, started experiencing issues with her health, including brain fog, weight gain and hair loss. She went to multiple doctors that diagnosed the symptoms as being stress related. Karolina finally got in contact with a doctor focusing on hormonal changes in women and got confirmation that her hormone levels were highly unstable. The lack of information on hormonal health as well as the opportunity to help more women in her situation, was the reason she founded Hormona.Hormona is a women's health company focusing on hormonal health, which today is affecting 80% of all women. During the episode, Karolina and Claes discuss the importance of decreasing the stigma around female health by breaking the taboo and speaking about it.  What kind of solutions does Hormona offer? And how can you as an employer help woman throughout their different hormonal transitions?Listen to the episode to find out!