We’ll look at the basis of why sound is a powerful influencer. What is the science behind the receptiveness to sound? Now that we have audio and music with us all the time and on-demand, what context powers the effectiveness of ads? What does the dat ...

We’ll look at the basis of why sound is a powerful influencer. What is the science behind the receptiveness to sound? Now that we have audio and music with us all the time and on-demand, what context powers the effectiveness of ads? What does the data tell us?

Episode One: The Science of Sound

What’s next? What impact does the mainstream adoption of smart speakers have on audio? What’s the future of branding in a less visual context?

<p>What’s next? What impact does the mainstream adoption of smart speakers have on audio? What’s the future of branding in a less visual context?</p>

Episode Three: Innovation and the Future of Audio

We’ll look at the true creative capability of sound. What are the possibilities? Who has done it well? What’s holding us back? Why does radio not work as a strategy for audio? What do consumers want?

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The Drum: What is the Future of Audio

Episode One: The Science of Sound

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Episode Three: Innovation and the Future of Audio

Episode Two: Storytelling through Sound