The Drum: What is the Future of Audio

What’s next? What impact does the mainstream adoption of smart speakers have on audio? What’s the future of branding in a less visual context?

We’ll look at the basis of why sound is a powerful influencer. What is the science behind the receptiveness to sound? Now that we have audio and music with us all the time and on-demand, what context powers the effectiveness of ads? What does the data tell us?