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The Drum Podcast

The experiential bounceback

Season 4, Ep. 13
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Experiential marketing has had tumultuous few years: crash with Covid-19; rapid pivot to hybrid environments; and (not so long ago at all) a returned clamor for IRL experiences. Is this year, this summer, the time when all of this comes together for experiential's big moment?


In this episode we hear from Sophie Taylor, senior account director, George P. Johnson; Svenja Frahm, creative director, Pixel Artworks; Stephen Whelan, creative director, TRO; and Arianna Lebed, senior creative director at MAS, to discuss:

  

  1. What are the biggest trends around experiential that we'll be riding this summer?
  2. To what extent is tech now indivisible from experiential, both in the run-up to and post-event?
  3. What KPIs do clients now expect from experiential campaigns, and how easy is it to integrate those measurements into an omnichannel campaign?
  4. What are the biggest challenges facing experiential marketers at the moment, and how are they being overcome?
  5. What are you most excited about in the world of experiential over the next few months and years?

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