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The Drum Podcast
How subs and ads are transforming the New York Times
Season 5, Ep. 38
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Tusar Barik, a veteran of Silicon Valley via LinkedIn, joined the New York Times as SVP of marketing at the start of 2025 - a year in which the publisher has seen remarkable growth and profit amid turbulent times for publishers. Barik joins us to tell us how the Gray Lady is continuing to innovate at the spearhead of publishing.
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37. What makes a holiday ad sound Christmassy?
31:36||Season 5, Ep. 37We're joined by start Charlie Smith, the Grey copywriter-turned-composer behind three of this year's top Christmas ads. Smith give us a peak behind the scenes at how the ads get made - and the creative trends behind 2025's ad- and film-scores.
36. Introducing Slow The F*ck Down with Emma Harris
46:38||Season 5, Ep. 36Today we bring you a taster episode of a sibling podcast from The Drum and Glow London, Slow The F*ck Down with Emma Harris. Harris is joined by Sophie Devonshire and Victoria Fox.
35. WPP's Matt McNeany on Open Pro and advertising's AI future?
36:44||Season 5, Ep. 35WPP recently unveiled Open Pro, its AI self-serve offering. It's betting big on the move, hoping it will unlock new clients including SMEs. But can it do so without eating into its traditional agency services?
34. Nick Manning & Brian Jacobs on why the advertising world is in trouble?
37:01||Season 5, Ep. 34In this introductory episode, The Drum's Steven Antoniewicz interviews the co-founders of the Advertising: Who Cares? movement, Brian Jacobs and Nick Manning. Veterans of the advertising and media worlds, the duo has spent the last year sounding the alarm on major threats to the industry they love.
33. From Exit Right: 'Superconnector' Sam Liu of Savvy
26:20||Season 5, Ep. 33Join Mike Silver on this episode of Exit Right as he sits down with Sam Lui, the ultimate super connector and founder of Savvy. Discover Sam's incredible journey from humble beginnings in rural UK to becoming a global business leader.
32. Daniel Gilbert of Brainlabs on building the 'media agency of the future'
47:14||Season 5, Ep. 32In a frank conversation, Daniel Gilbert of performance agency-turned-media shop Brainlabs tells the story of a company that started in a bedroom of his parents' house and now has its sights set on becoming the biggest independent name in media. How? Well, Gilbert has some punchy opinions about the agency and media landscape right now - and thinks very few are setting up for the media world of the future...
31. For the first time in history, most people are 'generally receptive' to ads
39:10||Season 5, Ep. 31We chat with Hannah Walley, Kantar's head of media for UK & Ireland, about the organization's research into consumers' and marketers' perceptions of advertising. Walley tells us how we've got to a place where, for the first time, more people are receptive to advertising than aren't; why there's no overlap between marketers' favorite ad spaces and real people's favorites; and the truth behind stats about declining investment in linear TV ads.
30. The 3 kinds of humour with Paddy Gilmore
24:14||Season 5, Ep. 30Fresh off a panel at The Drum Live, The Drum’s humour columnist Paddy Gilmore breaks down what makes funny work funny and what makes it worth making.