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The Digital Marketing Apero
How to use (Video) Games for your Marketing
Season 1, Ep. 2
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We will explore how marketers are able to use gaming to reach their marketing goals.
Sources and relevant articles:
- Global amount of gamers
- Revenue of US movie Industry
- Time spend gaming
- Steam hours gamed “hall of shame”
- Mosted played games on steam
- Pew Research: Americans that play video-games
- Product Placement in Games- Examples
- Paper on Product Placement in Gaming
- General view on Product Placement and Naming Sponsorship in games
- Eight times in-game adverts and product placements in games went too far
- A Tool to combine real life products with your game
- Higher engagement with in game brand product placement
- Google Ads: Rewarded adds embedded in Mobile Games
- Agencies to connect with Gaming Influencers 1 | 2 | 3
- Esport Marketing Agency
- Advertisment on Twitch
- Sponsor Indie Developers
- Gun-Licencing for video games
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