The Digital Marketing Apero

We will explore how marketers are able to use gaming to reach their marketing goals.  Sources and relevant articles: Swiss Esports Federation Global amount of gamers Revenue of US movie Industry Time spend gaming Steam hours gamed “hall of shame” Mosted played games on steam Pew Research: Americans that play video-games Product Placement in Games- Examples Paper on Product Placement in Gaming General view on Product Placement and Naming Sponsorship in games Eight times in-game adverts and product placements in games went too far A Tool to combine real life products with your game  Higher engagement with in game brand product placement Google Ads: Rewarded adds embedded in Mobile Games Agencies to connect with Gaming Influencers 1 | 2 | 3 Esport Marketing Agency Advertisment on Twitch Sponsor Indie Developers Gun-Licencing for video games

In this episode we will dive into the topic of agile marketing.  We will look answer the question: what is it, why do you want it and what do you need to start.  Further reading and sources:  Broaden your marketing skills to succeed as an agile marketer by Stacey Ackerman 2nd Annual State of Agile Marketing Report by agilesherpas The Seven rules of Agile Marketing and Agile Marketing Manifesto Explained