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The Broadcast Sport Podcast
Everything you need to know about partnering with creators at the World Cup, with NewGen's Mike Craddock
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NewGen CEO and co-founder Mike Craddock joins the Broadcast Sport Podcast. NewGen specialises in bringing creators and brands together, and he joined the pod to tell you everything you need to know about using creators in your content at the upcoming 2026 World Cup.
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How remote production is changing who can work in sport TV
31:16|Carys Owens, managing director of Whisper Cymru, IMG’s SVP of tech and operations for studios, James Clement, and Gravity Media regional CEO Jamie Hindhaugh speak to Broadcast Sport editorial director Jake Bickerton about how they have created remote production hubs that open up opportunities for people who wouldn’t be able to work in OB vehicles to still secure great jobs in live production. The discussion explains how remote production works, and how centralising production teams in easily accessible, locally located production hubs has democratised who can work in live television production. It also talks about the challenges of creating remote production hubs and how to overcome these and debates the future of remote production versus ‘traditional’ outside broadcasts.This episode was recorded at MPTS 2026, which took place at Olympia London, 13-14 May. Find out more about the event, which had almost 14,000 attendees from across broadcast, production, post-production, VFX, content creators, tech companies and more, here: https://www.mpts.london/
Trying to win the World Cup with TikTok & Samantha Miller
29:51|Rollo Goldstaub, global head of sport at TikTok, and TikTok creator Samantha Miller speak about their plans for the 2026 FIFA World Cup. Listen on to hear the pair talk about content plans for the tournament, the best way for broadcasters, federations and others to approach the platform, what the future of sport on TikTok could look like, and a lot more. When you’ve finished listening, don’t forget to subscribe to the Broadcast Sport Podcast.
Terry Butcher & Stuart Burley on exposing Invisible Wounds in a documentary
29:11|Former England football captain Terry Butcher speaks to the Broadcast Sport Podcast about the upcoming documentary Butcher: Invisible Wounds. The Sylver Entertainment production covers Butcher’s life in football as well as the devastating personal loss he endured following the death of his son Chris, a British Army veteran who passed away after suffering severe PTSD.Butcher and the documentary’s writer and director Stuart Burley talk about why the pair decided to make the film, the experience of discussing tough subjects on camera, the message of hope they want it to give people, and more. After listening, make sure you subscribe to the Broadcast Sport Podcast and tune into the documentary itself, which will air on ITV at 10pm on Tuesday 9 June – and is then available on ITVX.
How Footballco grew Goal's Front Three from zero to 1.2m followers in three years
34:12|This week's guest on the Broadcast Sport Podcast is Xavi Sanchez, VP of content at Footballco, speaking about how he and his team created The Front Three, a Gen Z-focused social content channel on YouTube, TikTok, Instagram and more, from scratch. Hosted by a rotating cast of creators, the Front Three focuses on quizzes and game shows, although you’ll hear how that hasn’t always been the case, and now has 1.2m followers across all platforms and has attracted over 1.3 billion views in the last year despite the channel and hosts launching from zero just over three years ago.Listen to hear how they got the channel off the ground, its growth since then, and their plans for the future – as well as some tips on how to approach creator content. After you finish this episode, don’t forget to subscribe to the Broadcast Sport Podcast wherever you’re listening.
Why AI & Personalisation Will Change Sport Broadcasting w/ Whisper, Sunset+Vine & more
30:35|This episode of the Broadcast Sport Podcast was recorded at the Broadcast Sport Content Summit at dock10 this spring. Host Erin MacTague spoke to Whisper's Dominic Gresset, as well as Sunset+Vine’s Nick Moody, AJA’s Andy Bellamy, and Globecast’s Steve MacMurray, about what we can expect next in the world of sport broadcasting tech, the rise of AI in sport content, whether viewers actually want change, and plenty more.After you’ve listened to their discussion, don’t forget to subscribe to the Broadcast Sport Podcast wherever you’re listening.
How To Get Your Sport Documentary Funded w/ Noah Media & Workerbee
30:46|Chris Peilow, executive producer at Noah Media Group, and WorkerBee head of production Jade Thorn speak to Broadcast Tech & Sport editorial director Jake Bickerton at the Broadcast Sport Content Summit at dock10 Studios last month. They reveal how they get their documentaries funded through TV commissions, brand and federation partnerships, international distribution and plenty more. You can hear Chris reveal how Noah’s I’m Carl Lewis and Football’s Financial Shame: The Story of the V11 came about, while Jade gives behind the scenes info on the funding behind Workerbee’s Four Kings and England’s Lions: The New Generation. Once you’re done listening, don’t forget to subscribe to the Broadcast Sport Podcast wherever you get your podcasts.
Karel Prince: How I Became The HMRC Of Football
23:57|Listen to Karel Prince, otherwise known as the HMRC of Football, speak to Broadcast Tech & Sport director Charlotte Wheeler at the recent Broadcast Sport Content Summit at dock10 studios. Prince reveals how he became a creator who can now get over a million views on an individual video, work with the likes of Stormzy, and get called out by Gary Neville, as well as his future plans for the HMRC of Football, tips for upcoming content creators, and plenty more. If you enjoy this episode, don’t forget to subscribe to the Broadcast Sport Podcast wherever you’re listening.
The Matchroom Formula: Emily Frazer On Growing The World Nineball Tour & The Netflix Effect
20:40|Matchroom Multi Sport & World Nineball Tour CEO Emily Frazer returns to the podcast, this time speaking at the Broadcast Sport Content Summit at dock10 Studios last month. Listen to hear Emily discuss how she’s using the Matchroom formula to grow the World Nineball Tour, the benefits of Matchroom’s in-house production team, the impact of the Netflix documentary about the company, and plenty more. Also, don’t forget to subscribe to the Broadcast Sport Podcast wherever you’re listening to get more episodes like this one.
Inside BBC Sport's Winter Olympics Success w/ Ron Chakraborty
21:39|Hear from BBC Sport’s Head of Major Events, Ron Chakraborty, speaking to Broadcast Tech & Sport Group director Charlotte Wheeler at the Broadcast Sport Content Summit, which took place at dock10 Studios earlier this month. Chakraborty discusses how the BBC achieved huge viewership growth with the Winter Olympics, as well as BBC Sport’s wider strategy with iPlayer, social channels and younger viewers.Don’t forget to subscribe to the Broadcast Sport Podcast on all major podcast platforms.