The Broadcast Sport Podcast

Sam Talbot, creative director and co-founder of Strike, the production company behind football-focused children's shows Jamie Johnson FC and Football Fantastics, speaks to the podcast about reaching younger audiences with sport. At a time when broadcasters, rights holders and other are trying to reach younger viewers, Talbot discusses how to approach making sport content for them, the opportunities to create new sport fans after this summer’s World Cup, and what could be next in the area. Don’t forget to subscribe to the Broadcast Sport Podcast after listening.

This episode of the Broadcast Sport Podcast was recorded at the MPTS trade show back in May, where Bubble Agency’s Louise Wells spoke to Sunset+Vine technical producer Tom Velvin-Bucknall, SailGP broadcast media and technology director Shane Warden and Two Circles director Moe Hamdhaidari. The group discussed the latest tech that is bringing viewers at home closer to sport than ever before, including drones, miniaturised cameras, the cloud, and plenty more. They also looked at what broadcasters, production companies and rights holders need to be focusing on next in the world of tech. After listening, don’t forget to subscribe to the Broadcast Sport Podcast.

The latest episode of the Broadcast Sport Podcast speaks to Sam Ewen, head of entertainment at After Party Studios, and the company’s head of originals, Jamie MacDonald, after the pair worked on a Red Bull-backed documentary with Brazilian football icon Neymar, Inside Neymar Jr's World, as well as Red Bull’s Ultimate Football Challenge, a series of larger than life challenges designed to test footballing stars from around the world.Listen to hear how to best make different kinds of content for YouTube, working with brands to create original series, crafting a strategy to get your content seen, and plenty more. After listening, don’t forget to subscribe to the Broadcast Sport Podcast.

In this episode of the Broadcast Sport Podcast, Warner Bros. Discovery Sports Europe VP of cycling Guy Voisin talks about the challenges of bringing viewers closer to top cycling competitions. Guy was speaking during the Tour de France, which is still running when this podcast first comes out, giving a view into how the broadcaster produces the tent pole road cycling competition for TNT Sports, HBO Max and Channel 5 viewers in the UK as well as Eurosport across continental Europe. Listen to hear how taking the event exclusive in the UK has gone, their work with Channel 5 on free-to-air highlights, producing content for the wide range of languages and cultures across Europe, and what Guy thinks could be done to grow cycling viewership. After listening, don’t forget to subscribe to the Broadcast Sport podcast to hear more episodes like this.

The Broadcast Sport Podcast speaks to City Football Group’s media director Gavin Johnson about how Manchester City approaches its content strategy across both its men’s and women’s teams, after a busy end to the season which saw the women win the WSL and FA Cup while the men’s team saw the departure of manager Pep Guardiola as well as another FA Cup victory. Listen on to hear about making content for football clubs, the differing, or not so differing approaches to men’s and women’s football content, what to do as a club during a major international tournament, and more. After listening don’t forget to subscribe to the Broadcast Sport Podcast.

Carys Owens, managing director of Whisper Cymru, IMG’s SVP of tech and operations for studios, James Clement, and Gravity Media regional CEO Jamie Hindhaugh speak to Broadcast Sport editorial director Jake Bickerton about how they have created remote production hubs that open up opportunities for people who wouldn’t be able to work in OB vehicles to still secure great jobs in live production. The discussion explains how remote production works, and how centralising production teams in easily accessible, locally located production hubs has democratised who can work in live television production. It also talks about the challenges of creating remote production hubs and how to overcome these and debates the future of remote production versus ‘traditional’ outside broadcasts.This episode was recorded at MPTS 2026, which took place at Olympia London, 13-14 May. Find out more about the event, which had almost 14,000 attendees from across broadcast, production, post-production, VFX, content creators, tech companies and more, here: https://www.mpts.london/

Rollo Goldstaub, global head of sport at TikTok, and TikTok creator Samantha Miller speak about their plans for the 2026 FIFA World Cup. Listen on to hear the pair talk about content plans for the tournament, the best way for broadcasters, federations and others to approach the platform, what the future of sport on TikTok could look like, and a lot more. When you’ve finished listening, don’t forget to subscribe to the Broadcast Sport Podcast.

Former England football captain Terry Butcher speaks to the Broadcast Sport Podcast about the upcoming documentary Butcher: Invisible Wounds. The Sylver Entertainment production covers Butcher’s life in football as well as the devastating personal loss he endured following the death of his son Chris, a British Army veteran who passed away after suffering severe PTSD.Butcher and the documentary’s writer and director Stuart Burley talk about why the pair decided to make the film, the experience of discussing tough subjects on camera, the message of hope they want it to give people, and more. After listening, make sure you subscribe to the Broadcast Sport Podcast and tune into the documentary itself, which will air on ITV at 10pm on Tuesday 9 June – and is then available on ITVX.  

This week's guest on the Broadcast Sport Podcast is Xavi Sanchez, VP of content at Footballco, speaking about how he and his team created The Front Three, a Gen Z-focused social content channel on YouTube, TikTok, Instagram and more, from scratch. Hosted by a rotating cast of creators, the Front Three focuses on quizzes and game shows, although you’ll hear how that hasn’t always been the case, and now has 1.2m followers across all platforms and has attracted over 1.3 billion views in the last year despite the channel and hosts launching from zero just over three years ago.Listen to hear how they got the channel off the ground, its growth since then, and their plans for the future – as well as some tips on how to approach creator content. After you finish this episode, don’t forget to subscribe to the Broadcast Sport Podcast wherever you’re listening.