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The Bootstrap - Building Startups from Scratch


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  • 74. Fractional Strategists - When, Why, and How? with Natalie Ellis from The Product Bus

    48:00||Ep. 74
    Natalie Ellis, who has just joined The Product Bus full time as Partner & CEO, joins host Scotty Allen to talk about fractional leadership, particularly in the product strategy space. We discuss the pros and cons of fractional strategists, when the timing is right to engage them, what to look for in a strategist and an agreement - and much more!Learn more about Natalie at LinkedIn: https://www.linkedin.com/in/n-j-ellis/--------------------------------------The Bootstrap is a production of Hieland Road for The Product Bus. It was developed by Scotty Allen and Declan Magee. Our producer is Sammy Perryman with assistance from Portia McEwan.Visit our website at https://thebootstrap.tech/ and check our YouTube channel https://www.youtube.com/@TheBootstrapPodcastYou can find out more about Scotty Allen at LinkedIn and The Product Bus at https://theproductbus.com/

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  • 73. What do founders need to know about Agentic AI and what the heck is OpenClaw? With Callum Holt

    35:34||Ep. 73
    Scotty speaks with Callum Holt, software engineer at Shopfront and 13 Labs founder, to explain Agentic AI for early-stage founders. They also discuss the rapid rise of OpenClaw — an open-source AI tool making waves for both its power and its risks.Callum breaks down what founders really need to understand (and what they can ignore), sharing practical examples of how agentic workflows can automate repetitive tasks, accelerate validation, and act more like digital teammates than tools.About Callum Holt:Linkedin: https://au.linkedin.com/in/callumholt13 Labs: https://www.13labs.auShopfront: https://shopfront.com.au--------------------------------------The Product Bus. It was developed by Scotty Allen and Declan Magee. Our producer is Sammy Perryman with assistance from Portia McEwan.Visit our website at https://thebootstrap.tech/ and check our YouTube channel https://www.youtube.com/@TheBootstrapPodcastYou can find out more about Scotty Allen at LinkedIn and The Product Bus at https://theproductbus.com/
  • 72. Has AI Rewritten the Rules for Founders in 2026? with Yaniv Bernstein

    43:23||Ep. 72
    In our first episode of 2026 Scotty Allen speaks with Yaniv Bernstein, ex-Google, Chief Product Officer of Vera, and host of The Startup Podcast, about how AI is changing what it takes to build a startup in 2026, what "technical" and "non-technical" founders mean (if anything) in this new age, and what the minimum a founder of any description needs to be able to know about and do with AI to get into the game in this new world.They discuss why speed is now table stakes, how small teams can go further than ever, what founders should worry about early on, and how product thinking and real customer contact matter more than ever.About Yaniv Bernstein:Linkedin: https://au.linkedin.com/in/ybernsteinThe Startup Podcast: https://www.tsp.show/Vera: https://www.vera.guide/--------------------------------------The Product Bus. It was developed by Scotty Allen and Declan Magee. Our producer is Sammy Perryman with assistance from Portia McEwan.Visit our website at https://thebootstrap.tech/ and check our YouTube channel https://www.youtube.com/@TheBootstrapPodcastYou can find out more about Scotty Allen at LinkedIn and The Product Bus at https://theproductbus.com/
  • 71. Founder Friday with Gavin Tye

    32:51||Ep. 71
    Founder Friday is about works still in progress. Learning from success stories is important, but learning from founders still in the thick of getting to market is just as useful - and sometimes much more realistic. This week Scotty is joined by Gavin Tye - founder of DealBuddi and SixSides - and B2B or SaaS business consultant through Sales Market Fit.About Gavin Tye:Linkedin: https://au.linkedin.com/in/gavintyeWebsite: https://salesmarketfit.co/about/This is our last episode for 2025 that will come up in your feeds. We'll be back. mid-January. If you cannot get enough of the bootstrap content and can't live without it for a month, please check out our YouTube channel or other socials. But thank you so much for your support throughout 2025.---------------------------The Bootstrap is a production of Hieland Road for The Product Bus. It was developed by Scotty Allen and Declan Magee.Our producer is Sammy Perryman with assistance from Portia McEwan.Visit our website at https://thebootstrap.tech/ and check our YouTube channel https://www.youtube.com/@TheBootstrapPodcastYou can find out more about Scotty Allen at LinkedIn and The Product Bus at https://theproductbus.com/
  • 70. Founder Led Business with Summer Howarth from Eventful Learning

    28:57||Ep. 70
    In this episode Scotty is joined by Summer Howarth - director of Eventful Learnings Co - to discuss what is involved in maintaining a founder led business and how Summer's experience, interest and expertise in learning design and education strategies have made Eventful Learnings a perfect match to lead.About Summer Howarth:Linkedin: https://au.linkedin.com/in/summerhowarthWebsite: https://eventfullearning.co/Instagram: https://www.instagram.com/eventful_learning_co/---------------------The Product Bus. It was developed by Scotty Allen and Declan Magee. Our producer is Sammy Perryman with assistance from Portia McEwan.Visit our website at https://thebootstrap.tech/ and check our YouTube channel https://www.youtube.com/@TheBootstrapPodcastYou can find out more about Scotty Allen at LinkedIn and The Product Bus at https://theproductbus.com/
  • 69. Founder Friday with Tom Maitland from Filament Analytics

    32:54||Ep. 69
    This week on Founder Friday Scotty is joined by founder of Filament Analytics Tom Maitland. Filament is an automated data warehouse that unifies business data, making it easy to analyse with natural language.Tom speaks on the value of being a second time founder in knowing what to prioritise in the early stages of building. As well as talking about the new learnings arising from publicly building Filament by sharing progress on social platforms such as Linkedin to gain direct feedback from piers.Founder Friday is about works still in progress. Learning from success stories is important, but learning from founders still in the thick of getting to market is just as useful - and sometimes much more realistic.About Tom Maitland:Linkedin: https://au.linkedin.com/in/tommaitlandFilament: https://filamentanalytics.com----------------------------------The Bootstrap is a production of Hieland Road for The Product Bus. It was developed by Scotty Allen and Declan Magee. Our producer is Sammy Perryman with assistance from Portia McEwan.Visit our website at https://thebootstrap.tech/ and check our YouTube channel https://www.youtube.com/@TheBootstrapPodcastYou can find out more about Scotty Allen at LinkedIn and The Product Bus at https://theproductbus.com/
  • 68. Learning from a Startup Network with Scott Glew from Morning Startup

    30:01||Ep. 68
    In this Industry Episode Scotty talks to Scott Glew - co-founder of Fastvue and also the network Morning Startup - based in Western Australia. Exploring Scott's journey in bootstrapping Fastvue to great success, in what continues to be a lean and effective operation, and how Scott has used the lessons of this success to guide other local founders in the space through Morning Startup.Speaking on the value of being involved in such startup networks, being open to the feedback they can provide, and diving into some of the common takeaways any listener at the start of their founder journey should keep in mind.About Scott Glew:Linkedin: https://au.linkedin.com/in/scottglewMorning Startup: https://www.morningstartup.comFastvue: https://www.fastvue.co----------------------------------The Bootstrap is a production of Hieland Road for The Product Bus. It was developed by Scotty Allen and Declan Magee. Our producer is Sammy Perryman with assistance from Portia McEwan.Visit our website at https://thebootstrap.tech/ and check our YouTube channel https://www.youtube.com/@TheBootstrapPodcastYou can find out more about Scotty Allen at LinkedIn and The Product Bus at https://theproductbus.com/