The Attention Shift

When audiences are distracted by a second screen, is that a threat to creativity or the future of engagement? Lee, Jo & Ed react to Jameela Jamil’s viral comments on the second screen and TV. They also get into the controversial trend of ‘dumbing down’ TV content for phone users.Also, are attention spans shrinking or are audiences just becoming more selective? From F1 data to NFL RedZone, find out how brands should stop fighting the phone and start building immersive, companion experiences that deepen loyalty. Plus, a "Hot Take Huddle" on the true value of focused versus multitasking attention. Listen and join the - as always - lively discussion…

In the first official interview since announcing The Rest Is Football's exclusive video partnership with Netflix for the 2026 World Cup, Goalhanger Co-Founder Tony Pastor sits down with Ed Abis to talk origin stories, explosive growth, the shift to video-first shows, LaLiga rights, and what this Netflix deal means for podcasting, creators and sports broadcasting.

What does the future of sports media really look like? In this special Sports Pundit x Attention Shift collab, Andy, Jo & Ed break down Speakers Only at Wembley. Featuring insights from the sports business executives driving change in the attention economy, they dive into how fan engagement and interactive media are reshaping the industry, and why legacy organisations need to look beyond sport for innovation.

Who truly holds the power in the attention economy? Lee, Jo & Ed dive into Ed's brand new report, The Great Attention Shift and the urgent need for sports media to evolve.They discuss how to move from one-way broadcasting to profitable content co-creation. Featuring insights from The Great Attention Shift Report and examples like Bryson DeChambeau & the Kelce brothers, they dissect the challenges every content business is currently facing: how do you unlock new revenue streams without compromising authenticity? Listen and join the chaotic discussion.

Is the price of global success worth the soul of the beautiful game? On this episode, Lee, Jo & Ed debate if football clubs are sacrificing their local fan loyalty for global commercial riches. The real challenge? Fan engagement, and how to unite, balance maintaining a relationship with loyal, local supporters while maximising commercial opportunities with massive international audiences in a digital world. Listen and join the chaotic discussion. Listen and let us know your take.

In this episode of The Attention Shift, hosts Lee Rabourne, Ed Abis, and Jo Redfern dive deep into the multi-billion-dollar question that is defining the future of sports: Who owns the modern sports fan's data?As 70% of sports organisations report fan data as their #1 growth driver, the scramble is on. But why are clubs and leagues only playing catch-up now, and are they trying to genuinely improve the fan experience, or is it "another opportunity to screw them?" Listen and let us know your take.

In this episode of The Attention Shift, Lee, Ed, & Jo dive into the seismic changes reshaping the sports media business. From Netflix’s record-breaking NFL Christmas Day games and storytelling focus to DAZN’s global ambitions and YouTube’s growing dominance, the battle for attention in sports is heating up. We explore how storytelling-driven formats like Drive to Survive are fueling fan engagement, how fragmentation is reshaping the viewing experience, and what it all means for audience participation in the streaming era. Is this a golden age of choice for fans—or just a frustrating mess of platforms fighting for attention? Listen and let us know your take.

Networks aren’t bringing the eyes and attention to athletes.On this episode of The Attention Shift, join Ed, Jo, and Lee as they discuss how superstars are building direct relationships with their audience and blowing traditional media models out of the water when it comes to engagement.So if networks aren’t bringing the eyes and attention, what are they bringing to the table for athletes? Listen and let us know your take.