The Attention Shift

This week Ed is joined by Phill Agnew, behavioural scientist and host of the UK's number one marketing podcast, Nudge. Together they unpack the findings from the Impulse Lab, Dizplai's flagship research into the psychological triggers that drive live shopping conversions.Why is interruption failing? Why do countdown timers rank dead last as a purchase trigger? And why do story-first buyers feel better about their purchase 48 hours later than discount hunters? Phill brings the behavioural science, from the mere exposure effect to dynamic social proof, to explain what brands are getting wrong and what the best ones are quietly getting right.Want to read more? Head to the Dizplai website and check out the show notes. Got a topic or question for Ed & Jo? Drop us a line at hello@attentionshift.media.

We're back with five stories in thirty minutes across media, culture and the creator economy. Tubi and TikTok have formalised a pipeline to turn short form creators into TV showmakers, but does a production structure kill the very thing that made them?Peacock has rebuilt its app to scroll like TikTok and during the Winter Olympics, one in five short clip viewers converted into live stream audiences. FIFA has named YouTube its preferred platform for 2026, but is this a genuine strategy or damage limitation dressed up as partnership? MrBeast has launched Vyro, paying anyone up to $300,000 to clip his content, but with no curation, what does that do to the brand? And Meta is paying creators up to $3,000 a month to come back to Facebook. Will the audiences follow?Want to read more? Head to the Dizplai website. Got a topic or question for Ed & Jo? Drop us a line at hello@attentionshift.media.Show notes:Tubi & TikTok Launch the Creatorverse Incubator Peacock backs social over broadcast The FIFA World Cup goes free-to-air on YouTube Mr Beast offers fans $300,000 in prizes for clipping Meta's big play to bring creators back to Facebook

In this episode of The Attention Shift, Jo sits down with Joe Bennett, Managing Director of Buzz16, to explore how sports content production has been turned inside out and what that means for everyone making content in 2026.Joe breaks down why pre-production is now the most underrated skill in the industry, what broadcast can steal from YouTube and vice versa, and why the generalist has become the most valuable person in any production company.Want to read more? Head to the Dizplai website and check out the show notes. Got a topic or question for Jo & Ed? Drop us a line at hello@attentionshift.media.

We're back again with five stories in thirty minutes across media culture, the creator economy and sports. After ITV's Six Nations ad backlash, FIFA has doubled down, putting ads inside "hydration breaks" at the World Cup.Ed and Jo break down five stories from the week where sport and entertainment collided: in-match advertising, the New York Post's YouTube pivot, Major League Rugby's personality gamble, X Games ditching events for a full league, and March Madness landing in Europe for the first time.Want to read more? Head to the Dizplai website and check out the show notes. Got a topic or question for Ed & Jo? Drop us a line at hello@attentionshift.media.Show notesFIFA to show in-match advertising during 2026 World Cup.The New York Post Launches Daily Sports News Show.Major League Rugby backs Personality over Technicalities.The X Games goes from event to league format. Disney brings March Madness to Europe.

Another week, another Attention Shift. This week, Ed and Jo break down the Supreme Court’s bombshell AI verdict, creators prove they are the only reliable funnel to the next generation, and we dive into new research that challenges everything brands assume about live shopping.We explore why the "no human, no rights" ruling is a ticking time bomb for automated media and how creators are moving past "rented" marketing to become the strategic owners of the boardroom. Plus, we reveal the data from Impulse Lab proving why your 30% discounts are failing and why countdown timers are actually triggering massive buyer regret.Want to read more about what Ed and Jo are discussing? Head to the Dizplai website and check out the show notes! Got a topic for us? Or maybe a question for the team? Drop us a line at hello@attentionshift.media.

We asked sports execs the $1M question: How do you solve anonymous fandom? This week, The Attention Shift goes live from the Solution Series event in Mayfair. Ed and Jo are joined by the captains of the night’s highest-scoring teams: Harry Hesp (Marketing Director, Baller League) and Naveed Raja (former Sky Sports Racing Director).We dive into why 76% of fans remain unknown to rights holders and how organisations can identify them to stop leaking seven-figure revenues. From Baller League’s blueprint for dominating the under-34 demographic to Naveed’s insights on why the traditional "arm’s length" rights model is being replaced by Joint Ventures, this episode explores what happens when the biggest players in the game stop being media companies and start becoming tech platforms.Want to read more about what Ed, Jo, Lee and their guests are discussing? Head to the Dizplai website and check out the show notes! Got a topic for us? Or maybe a question for the team? Drop us a line at hello@attentionshift.media.

Ed and Jo are back, breaking down the five shifts redefining the relationship between fans, data, and distribution this week. From the Sidemen providing a masterclass in value exchange, turning a classic TV format into a blueprint for fan data acquisition, to the Netflix and Apple TV "truce" that just rewrote the rules of the streaming wars.We dissect the Premier League’s high-stakes launch of its own streaming service in Singapore and ask if the "rights cheque" is finally being outvalued by first-party fan data. Plus, we look at VfL Wolfsburg’s "digital squad" of 100 AI assistants and why JioHotstar just replaced the search bar with a conversation for 500 million viewers. It’s an exploration of what happens when the biggest players in the game stop being media companies and start becoming tech platforms.Want to read more about what Ed & Jo are discussing? Head to the Dizplai website and check out the show notes!Got a topic for us? Or maybe a question for Ed & Jo? Drop us a line at hello@attentionshift.media.

Ed and Jo are back, cutting through the noise on the five stories shaping sport, media and attention this week. From leagues finally waking up to the value sitting in their own fan data, to creators rewriting the rules of sports distribution, to why authentic influence is quietly beating celebrity reach. Add in a challenge to the hype around hyper-personalisation and a look at the women's sports media brands that are building what broadcast spent decades failing to, and it's a big one.Want to read more about what Ed & Jo are discussing? Head to the Dizplai website and check out the show notes!Got a topic for us? Or maybe a question for Ed & Jo? Drop us a line at hello@attentionshift.media.

From the NBA's All-Star creator playbook to Publicis launching a shiny new sports unit, they question whether sports creator strategy is becoming lazy — and whether knowing your fans could soon be worth more than your sponsorship deals.