Share

cover art for #39 - Why Debt Is A Strategy, Not A Problem | Waris Amuzat Omotolani

Sound Minds With Tolu Afilaka

#39 - Why Debt Is A Strategy, Not A Problem | Waris Amuzat Omotolani

Season 3, Ep. 17
•

Most people see luxury.

Very few understand the journey behind it.

In this episode of Sound Minds Podcast, Tolu Afilaka sits down with Waris Amuzat Omotolani, Founder and CEO of Pawnshop by Blue Radish, to discuss one of the most inspiring entrepreneurial stories you'll hear.

Born inside a danfo bus because his family couldn't afford a hospital, Waris began his career as an apprentice in Computer Village before building one of Africa's leading luxury asset-backed lending companies.

He shares how he started with just ₦15,000, failed in more than eleven businesses, discovered the pawnshop model abroad, and returned to Nigeria to build a company solving a real financial problem for high-net-worth individuals.

This conversation explores entrepreneurship, wealth creation, luxury assets, debt, leadership, personal growth, and the mindset required to build something extraordinary.


In this episode:
  • Being born inside a danfo bus
  • Growing up with limited resources
  • Learning business in Computer Village
  • Starting with ₦15,000
  • Failing more than eleven businesses
  • Building Blue Radish
  • Why debt is a strategy
  • Why wealthy people don't always sell their assets
  • Luxury watches as investments
  • The importance of mindset
  • Reading books and lifelong learning
  • Integrity, relationships, and entrepreneurship
  • The future of luxury finance in Africa

If you're building a business, trying to create wealth, or looking for practical lessons on entrepreneurship and resilience, this episode is for you.

Hosted by Tolu Afilaka

Produced by Cafe One Studios

More episodes

View all episodes

  • 28. #50 - Pastor Titioluwa Olumideko: Not Every Problem Is a Demon

    01:18:36||Season 3, Ep. 28
    What does it cost a person to keep speaking when the church prefers silence?Pastor Titioluwa Olumideko is a Christian counsellor and the convener of the Healing Party. She has built a voice that addresses faith, trauma, family patterns and the mind in ways many people in the church still avoid.In this episode of Sound Mind Podcast, she explains why not every recurring problem is a demon, how childhood experiences can still choose the people you date, why some people eat because they feel empty inside, what rape left behind, and why identifying a thought pattern is not the same as changing it. She also talks about pastors carrying years of mental baggage, learning to apologise, and why men need the room too.Listen now.#SoundMindPodcast #PastorTitioluwaOlumideko #HealingParty #Faith #MentalHealth #Trauma #Relationships #NigerianPodcast
  • 27. #49 - Apostle Bunmi George: The Office Is a Weight, Not a Celebration

    01:25:55||Season 3, Ep. 27
    Most people know her as Jbums. CEO of She Drag Gang. A voice since she was 19.This is the side of the office she has not really sat down to explain.Apostle Bunmi George on God speaking at 13, why the call took years, phones staying down in discipleship, heaven’s applause over a camera, a father’s words becoming an inner voice, therapy, the 8-second rule in marriage, and why she did the work off camera.Sound Mind Podcast.#ApostleBunmiGeorge #Jbums #SoundMindPodcast #SheDragGang #Faith #Calling #Therapy #PodcastNigeria
  • 26. #48 - MOROMOLUWATIKETIKE: I’ve Always Been This Happy

    01:10:09||Season 3, Ep. 26
    In this episode of Sound Mind Podcast, Tolu Afilaka sits with Moromoluwa Atiketi — ordained pastor, creator, wife and mother.The conversation starts where people still whisper. Her manager impregnated her. Don’t mix business and pleasure. She said it happened twice. Then she talks about loving her husband, raising brilliant children, and why home is peace.She also opens up about becoming “Arsenal wife,” the season her content exploded, and why she treats joy like an assignment. Bad days exist. Exhaustion exists. But the devil can take money and opportunity. The moment he takes your joy and your worship, that is the real loss.Later, she talks about proximity to Daddy GO and Mummy Faith through her husband’s work with the mission — including Grandma calling two hours after she gave birth.A warm, honest conversation on marriage, content, faith and staying happy on purpose.
  • 25. #47- Daniel Etim Effiong: How I Handle Kissing Scenes as a Christian Actor

    01:13:43||Season 3, Ep. 25
    Christians keep asking Daniel Etim Effiong how he does kissing scenes.In this episode of Sound Mind Podcast, he answers it directly.He talks about why he says there is no clean split between sacred and secular, the condition of the heart, and the question he asked a young actress in church: would you ask a gynecologist that?He also shares what he told her about fear, the industry, and staying submitted if God is the one who sent you there.The full conversation also covers his childhood, the accusation that broke him, marriage, and the path he believes God pulled him off.Listen now on Sound Mind Podcast.Daniel Etim Effiong, kissing scenes, Christian actor, Nollywood, sacred vs secular, Sound Mind Podcast, Tolu Afilaka#DanielEtimEffiong #Nollywood #ChristianActor #SoundMindPodcast #Faith #Podcas
  • 24. #46 - Anthony Azekwoh: What Covenant University Did to Me — And Why I Still Said No

    59:08||Season 3, Ep. 24
    In this episode of Sound Mind Podcast, Tolu Afilaka sits with artist and sculptor Anthony Azekwoh.They go back to Covenant University — the viral essay, the disciplinary hearing, the relegation, and the years that followed. Anthony shares how speaking up almost destroyed his life, how he watched friends graduate from an Airbnb, and why high blood pressure at 18 became part of the story.He also talks about leaving chemical engineering for art, why graphic design was only a gateway, and why he refused when the same school later invited him back after he became successful.A raw conversation about art, punishment, survival, and the cost of telling the truth.Anthony Azekwoh, Covenant University, Nigerian artist, sculptor, viral essay, relegated from school, Sound Mind Podcast, Tolu Afilaka, leaving engineering for art#AnthonyAzekwoh #CovenantUniversity #SoundMindPodcast #NigerianArtist #Sculpture #CreativeJourney
  • 23. #45 - BABATUNDE DADA: I Left the UK to Build a Finance Company for the Underserved in Nigeria

    01:05:12||Season 3, Ep. 23
    Most people leave Nigeria looking for a better life.Babatunde Dada did the opposite.After studying and working abroad, he returned to build Nolt Finance — a company focused on the “underserved.”In this conversation, he shares:Why he always planned to come back to NigeriaHow long it took to get a CBN licenseWhy his first customers were familyWhy trust is the real product in financeWhat young people get wrong about building businessesThe discipline required to stay consistentA calm, practical, and insightful conversation about building in Nigeria.Babatunde Dada, Nolt Finance, CBN license, Nigerian finance, underserved, trust in finance, starting a bank in Nigeria, entrepreneurship Nigeria, Sound Mind Podcast, Tolu Afilaka#BabatundeDada #NoltFinance #SoundMindPodcast #NigerianFinance #Entrepreneurship #CBN #BuildingInNigeria
  • 22. #44 - Dog Breeders Expose the Scams, Risks & Real Money in the Industry

    01:04:13||Season 3, Ep. 22
    Most people only see dogs as pets or security. Very few understand the real industry behind them.In this episode, I sat with two of Nigeria’s respected dog breeders — Shigo (Preble Kennel) and Timo (Watchers Kennel) — for a raw conversation about:• The emotional side of owning and breeding dogs• The deadly risk of Parvo that can wipe out a whole kennel• Scams involving fake bloodlines and dyed dogs• Why breeding is more science than luck• The difference between pet, breeding and show quality dogs• Why raw feeding produces stronger dogs• How much proper dogs actually cost in Nigeria• The rise of Pet HMOs and pet taxisThis episode changes how you see dogs and the business around them.
  • 21. #43- DR. DAMOLA ADEGBOYE: From MC to Doctorate – Lessons on Growth, Diplomacy & Nation Building

    57:18||Season 3, Ep. 21
    In this episode of Sound Mind Podcast, Tolu Afilaka sits with his mentor, Dr. Damola Adegboye — seasoned MC, comedian, and newly minted doctorate holder.Dr. Damola shares the focus of his PhD research on the complex relationship between Nigeria and South Africa — the competition, the cooperation, the historical context, and why tension continues to exist despite deep ties.He also breaks down a powerful framework for national development, what he calls the four legs every serious nation must stand on:Strong institutions that are bigger than individualsClear consequences for actions and inactionsResponsive and proactive leadershipResponsible followershipBeyond politics and research, he opens up about life on the stage — emotional intelligence, diplomacy with difficult clients, learning from younger people, running an initiative that celebrates public school students, and mentoring the next generation of MCs.This is a rich, grounded, and insightful conversation that moves between comedy, academia, and nation-building.
  • 20. #42 - IDY Archibong: Faith, Campus, the UK & Staying on Fire for God | Sound Mind Podcast

    01:14:08||Season 3, Ep. 20
    In this soul-lifting conversation, IDY Archibong sits with Tolu Afilaka to share her journey of faith — from Covenant University and the Methodist church, to moving alone to the UK, and learning how to stay spiritually alive in a new environment.She opens up about:What campus life and COVID were really like for herHow she found a deeper hunger for GodPractical ways she stayed consistent with prayer and community in the UKWhy she never planned to build a large followingThe Bible characters that have shaped her walkHonest advice for anyone who feels lost or has backsliddenThis is a calm, honest, and deeply encouraging episode for anyone trying to stay close to God while building their life.Listen and be strengthened.